35 episodes

Growing a Profitable Podcast Is a marathon, and most podcasters get lost on their way to the finish line. Launching your podcast was supposed to be the hard part. Now you’re in the thick of your show and you're scrambling for ideas every week, frustrated you’re not getting any traction and feeling like your small podcast repels sponsors. This podcast is the solution to your problem. On The Profitable Podcaster, you learn expert-test systems to grow and monetize your podcast. I’m your host, Joe Casabona, and my podcasts have been making money from day 1, without a lot of downloads! I’ll share everything I know with you.

The Profitable Podcaster Joe Casabona

    • Business
    • 5.0 • 3 Ratings

Growing a Profitable Podcast Is a marathon, and most podcasters get lost on their way to the finish line. Launching your podcast was supposed to be the hard part. Now you’re in the thick of your show and you're scrambling for ideas every week, frustrated you’re not getting any traction and feeling like your small podcast repels sponsors. This podcast is the solution to your problem. On The Profitable Podcaster, you learn expert-test systems to grow and monetize your podcast. I’m your host, Joe Casabona, and my podcasts have been making money from day 1, without a lot of downloads! I’ll share everything I know with you.

    How can I turn my newsletter into a podcast?

    How can I turn my newsletter into a podcast?

    Want to know a secret that saves me a TON of time (and can save YOU time too)?
    This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. 

    Show Notes
    Save Time! 7 Things You Can Automate for Your Podcast TODAYHow to Add a Google Doc in a Specific Folder with Your Stream DeckSwitching to MakeFirst, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it. 
    I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that! 
    From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.
    Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode. 
    The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.
    Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter. 
    The only change I’ll make here is including a callout to listen to the episode. 
    So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content. 
    Take the topic and main points, and rework them for the platform. 
    And make sure you point each piece of content to the other! 
    Give people options and build your cross-platform followings.
    Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 16 min
    Save Time! 7 Things You Can Automate for Your Podcast TODAY

    Save Time! 7 Things You Can Automate for Your Podcast TODAY

    Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast!

    Here are 7 things you can automate for your podcast today.

    Get the Podcast Automation Pack

    Show Notes
    CalendlyBuzzsproutDescriptConvertKitRepurposeCastosAirtableGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 19 min
    Coaching Call: Improving Your Production Process with Aaron Lee

    Coaching Call: Improving Your Production Process with Aaron Lee

    Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”


    Listen to Aaron's PodcastApply to have your own coaching call for the showGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 30 min
    5 Places Where You Can Find Podcasts to Swap with TODAY

    5 Places Where You Can Find Podcasts to Swap with TODAY

    One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.
    Here are 5 great places to look:
    Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database. 
    Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category. 
    Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.
    Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts…though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach. 
     ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of.  If there are no lists, check out the curated tab and search for lists relevant to your show! 
    So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?

    Show Notes
    Tink Media's Podcast Swap ListThe Podcast Community DiscordPodchaserListenNotes6 Ways to Double Your Podcast Downloads in 2023


    Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 13 min
    6 Ways to Double Your Podcast Downloads in 2023

    6 Ways to Double Your Podcast Downloads in 2023

    Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 

    1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. 

    Why do you think Wonder, iHeart, and the other big networks do it? 

    2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day. 

    You could even go the extra mile and create a custom CTA to subscribe to your show. 

    3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts.  Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app. 

    4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know. 

    5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas. 

    6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!  

    Show Notes
    Podcast Swaps Grew my Show by 21%Podcast Liftoff PlaybookCreator HooksWays to get in touchGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 16 min
    All the Tools You Need to Launch a Mini Podcast

    All the Tools You Need to Launch a Mini Podcast

    I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? 

    The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) 

    Show Notes
    Free Podcast PlannerDescriptBuzzsproutHoverSwitchyCanvaConvertKitAirtableGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint

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    • 20 min

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