59 episodes

The Progressive Agency podcast is a resource to help agency owners keep more of what they make. As a CPA, I work with many different business types to put tools in place that build wealth outside of their businesses. Agency owners in particular tend to struggle with this. My goal with The Progressive Agency platform is to provide clarity around tax reduction strategies that agency owners can use to achieve financial success in the long-term. Join The Progressive Agency community to learn new ways you can make your agency scaleable or sellable down the line.

The Progressive Agency Podcast Craig Cody

    • Business
    • 4.7 • 3 Ratings

The Progressive Agency podcast is a resource to help agency owners keep more of what they make. As a CPA, I work with many different business types to put tools in place that build wealth outside of their businesses. Agency owners in particular tend to struggle with this. My goal with The Progressive Agency platform is to provide clarity around tax reduction strategies that agency owners can use to achieve financial success in the long-term. Join The Progressive Agency community to learn new ways you can make your agency scaleable or sellable down the line.

    Turning Intellectual Capital into Revenue, with Sharon Toerek

    Turning Intellectual Capital into Revenue, with Sharon Toerek

    Sharon Toerek, Principal of Toerek Law, focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work. She joins me on the Progressive Agency podcast to describe how she helps agencies protect their intellectual property.
    Hear insights about:
    Why it’s vital agencies negotiate good, solid, strong contracts with their clients How Toerek Law counsels agencies on IP protection issues The ever-evolving landscape of data privacy regulations, why they continue to change, and how they impact social media marketing When growing agencies need to take advice on protecting their IP Why intellectual property is the underpinning of everything that an agency does – and the importance of investing in good advice Why Sharon advises that agencies put restrictive covenants in place in their handbooks The difference between non-solicitation and non-compete covenants and their practical applications Hot buttons that agency owners should be aware of, including the double-edged sword of being a specialist agency Intellectual Property Protection A huge pain point for agencies who do new business by pitching for contracts is how to protect their work, concepts, or ideas during a relationship’s new business development phase. Sharon Toerek explains how Toerek Law helps agencies understand the legal consequences of the campaigns that they’re working on for their clients, including counseling on marketing regulations or highlighting data privacy issues in social media influencer campaigns.

    The Triangle Approach Sharon explains the importance of protecting your intellectual property (IP) as a triangle. At one point in the triangle, agencies have their content, which is subject to copyright protection; at the next point sits brand, which is a source identifier protectable by trademarks, and at the third point are transactions, or how agencies convey the rights to the work they do for clients. On the show, Sharon shares how her firm helps clients navigate these three issues. Investing in IP Protection Intellectual property is the underpinning of everything that an agency does. It’s where they make their revenue, and it’s their most critical asset. Sharon shares why it’s well worth investing in good advice on how to protect your IP and why you will end up farther along financially if you invest the time and energy and protecting and understanding the principles of IP protection and embedding them in your agency’s culture.
    How to Connect with Sharon Toerek: Website: www.legalandcreative.com LinkedIn: https://www.linkedin.com/in/sharontoerek/ Twitter: https://twitter.com/SharonToerek About Sharon Toerek: Sharon Toerek is the Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work.
    Sharon provides proactive, strategic counsel to marketing agencies on legal issues they continually face in their work, including agency-brand contracts, social media, content marketing legal compliance, and trademark and copyright protection.
    Sharon also created the Legal + Creative Agency Protection System, a legal toolkit for marketing agencies. In 2018, she launched The Innovative Agency, a podcast on innovation for marketing agency leaders.

    • 24 min
    Reframing the Narrative Around Making New Hires, with Dan Englander

    Reframing the Narrative Around Making New Hires, with Dan Englander

    I’m honored to have Dan Englander with me this week on the Progressive Agency podcast. Dan is the CEO and Founder of Sales Schema and host of The Digital Agency Growth Podcast. He joins me to share the details of growing an agency and how to ensure you hire the right people into your organization. During our conversation, Dan also discusses how to balance personalizing critical touchpoints and scaling to ensure consistent and reliable growth. Hear insights about:
    How Dan got out from under the sales-client-service shuffle Why you should reframe your thinking around new hires The most important financial lesson Dan has learned over the last few years Why you have to integrate hiring new people into all of your processes The two different skill sets you need to make successful hires The most common financial mistakes that agency owners make and how to avoid them Two key strategies that agencies can leverage to build and grow their business Learning to Hire Effectively Bad hires are very costly. My guest this week on the Progressive Agency Podcast, Dan Englander, highlights the importance of learning to hire staff effectively, and shares why the ‘hire fast, fire fast’ philosophy just doesn’t work. He offers advice on how to reframe your thinking when it comes to hiring new talent, and how that will ultimately save your agency money in the long run.

    Personalizing Critical Touchpoints Dan describes his early experiences in the agency space, how he got caught in the sales-client-service shuffle, the lessons he learned, and why he started Sales Schema. He highlights his agency’s evolution from cold outreach to personalizing their service where it really matters. We also discuss the specifics of why there’s more power in the squad and how fractional teams allow businesses to leverage a vast range of expertise, particularly in a tight labor market.
    The Profit First Model Dan shares with us how he made sense of cash flow in his business by doing a version of the profit first model and why he has found it helpful. If you put tax and profit away first, it makes it much simpler to judge cash flow. Listen to the episode to learn why Dan believes you have to be aware of the impact of the economy on your cash flow.
    How to Connect with Dan Englander: LinkedIn: https://www.linkedin.com/in/danenglander/ Relationship Sales at Scale: How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business: https://www.amazon.com/dp/B09XRD71P3 About Dan Englander: Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He’s also the author of Relationship Sales At Scale and Mastering Account Management. Previously Dan was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time, he enjoys hurting himself via Brazilian Jiu-Jitsu.

    • 17 min
    How to Avoid Common Financial Mistakes, with Jane Pfeiffer

    How to Avoid Common Financial Mistakes, with Jane Pfeiffer

    This week on the Progressive Agency podcast, I welcome Jane Pfeiffer to the show. She helps amplify nonprofit organizations and the impact that they make through meaningful marketing solutions. During our conversation, Jane shares how to avoid common financial downfalls that agency owners make. Hear insights about:
    How the things that companies don’t know cost them financially Why the concept of “ignorance is not bliss” is a crucial financial lesson to learn What are three ways that new agency owners can avoid major financial mistakes The three metrics Jane finds most beneficial in her business Why it’s important to run worst-case scenarios for your agency financials How creating separate accounts for client expenses and business revenue helps manage cashflow The Cost of Not Knowing The things you don’t know in your agency are likely costing you the most money. My guest this week on the Progressive Agency Podcast, Jane Pfeiffer explains how the concept of “ignorance is not bliss” has been the most crucial financial lesson she’s had to learn. Jane is the founder of Fieldtrip, where she helps amplify nonprofit organizations and the impact that they make through meaningful marketing solutions.

    Putting Your Numbers on the Table As an agency owner, it is always on you if something goes wrong. It’s important to not leave all of the financial responsibility in an employee’s hands. You must have the willingness to sit down vulnerably with other business owners and put the numbers on the table. During our conversation, Jane explains the three things that new agency owners can do to avoid common agency pitfalls.
    Mistaken Cash Flow It’s easy for an agency to believe that they have a large amount of cash flow when they constantly see money in their bank account. Unfortunately, if you’re not paying close attention you could mistake your client’s expense payments for your cash flow. Listen to the episode to learn why Jane recommends separating bank accounts for client expenses and agency profits.
    How to Connect with Jane Pfeiffer: Website: wearefieldtrip.com LinkedIn: https://www.linkedin.com/in/janepfeiffer/ https://www.linkedin.com/company/fieldtrip/ Instagram: https://www.instagram.com/janewpfeiffer/ About Jane Pfeiffer: Jane challenges and subverts expectations. Every single day. Leading by example, Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance. A previous research marketing specialist working in television, Jane started her agency with one client, Ashley HomeStore. As she built marketing strategies for Ashley HomeStore she grew new accounts and staff along the way. In her agency’s second decade, she has rebranded the agency, ready to take on the next chapter with the same vigor and tenacity that has helped Fieldtrip grow to this point. She is ferociously dedicated to ensuring everyone in and around the agency knows exactly where they’re headed and how they’ll get there. Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But her employees know the truth of it, as she quotes Yoda — ”Do or do not. There is no try.” Jane does.

    • 28 min
    Understanding the Pass-Through Entity Tax, with Craig Cody

    Understanding the Pass-Through Entity Tax, with Craig Cody

    If you’re searching for ways to lower your taxable income, learn how the pass-through entity tax could help. Listen to this episode to hear insights about:
    How the 2018 tax cuts impacted personal tax deductions What the pass-through entity tax is Why would business owners want to take advantage of the pass-through entity tax Which states have already enacted the pass-through entity tax Which states have proposed the pass-through entity tax, and will likely pass it How does the pass-through entity tax lower your taxable income
    Resources: The 12 Biggest Tax Mistakes That Cost Agency Owners Thousands:https://www.amazon.com/Biggest-Mistakes-Agency-Owners-Thousands/dp/B088B6DPG9/ref=sr_1_1?qid=1639661450&refinements=p_27%3ACraig+Cody&s=books&sr=1-1 Additional Resources: Website: www.craigcodyandcompany.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa About Craig Cody: Craig Cody is a Certified Public Accountant, Certified Tax Coach™, business owner, and the host of The Progressive Dentist Podcast and The Progressive Agency Owner Podcast. Prior to his current work, Craig spent seventeen years with the NYPD, where he retired as a Lieutenant in September 2000. Craig is an expert in helping his clients legally reduce their tax liabilities and keep more of their money. Through his podcast, Craig helps dentists grow their practices through smart financial decisions and through financial education of the kind that isn’t offered in dental school.

    • 6 min
    Podcasting to Grow Your Agency, with Tom Schwab

    Podcasting to Grow Your Agency, with Tom Schwab

    This week on the Progressive Agency podcast, I welcome Tom Schwab to the show. He helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. During our conversation, Tom shares how having the right conversations with the right person could be life-changing for your life and business. Hear insights about:
    How guesting on podcasts can help bring your agency out of obscurity Why systems and data are essential pieces of modern marketing How does having a scalable system and platform impact the growth of your agency What are the benefits of hiring within the military spouse network Why forecasting is the most confusing part of business finances Starting Conversations Marketing at its heart is starting a conversation with someone who could be an ideal customer.
    My guest this week on the Progressive Agency Podcast, Tom Schwab, helps start those conversations. He is the Founder/CEO of Interview Valet, where he helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to.

    Scalable Systems Often, agency owners begin their business attempting to “Frankenstein” their systems together to make things work. While this can work in the short term, eventually it can prohibit your ability to grow smoothly. Unfortunately, switching systems can cause a huge mess for many agencies. During our conversation, Tom explains why you should begin your agency using systems and platforms that are scalable.
    Un-tapped Markets Hiring can be an agency’s greatest challenge, especially in today’s world. Tom shares his thoughts on how to approach hiring and replacing employees. He explains how he has utilized the un-tapped market of military spouses. Listen to the episode to learn more about how to make the right hiring decisions for your agency. Click here to listen:
    How to Connect with Tom Schwab: Websites: https://interviewvalet.com/ http://podcastbooktour.com/ LinkedIn: linkedin.com/in/thomasmschwab Twitter: https://twitter.com/TMSchwab About Tom Schwab: Tom Schwab knows how to build an online business. He’s done it successfully several times, and now he helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.
    The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

     

     

    • 15 min
    Building an Building an Agency as a Creative Entrepreneur, with Taja DockendorfAgency as a Creative Entrepreneur, with Taja Dockendorf

    Building an Building an Agency as a Creative Entrepreneur, with Taja DockendorfAgency as a Creative Entrepreneur, with Taja Dockendorf

    This week on the Progressive Agency podcast, I welcome Taja Dockendorf to the show. She’s built her agency, Pulp and Wire, into one of the fastest-growing, 100% woman-owned consumer packaging firms. Taja shares how to start and grow an agency as a creative rather than an entrepreneur, and the importance of fostering client relationships. Hear insights about:
    Why it’s essential that creatives are directly involved in the process with clients How to own a room and secure clients by putting yourself out there and being authentic Why not carrying debt is the most important financial lesson that Taja has learned What new agency owners can do to build an agency led by creatives How to hire and replace employees strategically Why tracking hours helps determine profitability and impacts cash flow Creative Entrepreneur More and more agency owners began out of need, rather than a desire to be an entrepreneur.
    My guest this week on the Progressive Agency Podcast, Taja Dockendorf, is one of those agency owners. She began her firm, Pulp and Wire, as a designer without a business background. Now she’s built her agency into one of the fastest-growing, 100% woman-owned consumer packaging firms. Taja shares how to start and grow an agency as a creative rather than an entrepreneur.

    Clients & Creatives When starting Pulp and Wire, it became clear to Taja that most agencies have a disconnect between the creatives and clients. With clients being handled by an account manager, those executing the creative work are often siloed. During our conversation, she explains how she approaches this challenge by bridging the gap between the creative and the client to produce better work long term.
    Growing Slowly Often an agency owner’s goal is to achieve rapid growth. Taja has spent 20 years slowly growing her firm to the force that it is today. She explains that while exciting, rapid growth requires a level of infrastructure that many new agencies don’t yet have. Taja explains why she prioritized growing Pulp and Wire slowly, and how it’s allowed her to build strong relationships with clients. Listen to the episode to learn more:
    How to Connect with Taja Dockendorf: Websites: pulpandwire.com whatthehelvetica.com/ LinkedIn: linkedin.com/in/tajadockendorf Twitter: https://twitter.com/PulpandWire About Taja Dockendorf: Taja, a graphic designer by education, has built Pulp+Wire into one of the fastest-growing, 100% woman-owned consumer packaging firms, with a focus on natural and organic CPG brands, in the U.S. Her accessible creative style and intuitive marketing instincts have made her a natural fit for organic and natural foods, lifestyle, and cannabis CPG brands seeking to launch new businesses or accelerate current growth.
    The collaborative workflow she administers within the walls of Pulp+Wire from strategic brand ideation, to packaging, to digital marketing and revenue growth is scaled to meet each client’s unique needs, with both humor and insight. Taja’s working style is that of an eternal optimist while being grounded in reality, a combination of futuristic, optimistic, and realistic that brands and clients deeply appreciate and look to maximize when working with her. When not guiding brands or her team of twenty at P+W Taja also writes for Forbes focusing on team culture within the creative space and retreats to the woods and lakes of Maine with her husband and two kids, some rescue animals to stay grounded.
    Versatility allows Taja to manage multi-million-dollar marketing accounts while also creating award-winning designs for small businesses. Her talent has built P+W into one of the most in-demand, most-referred design houses in the Northeast. Honing her creative skills in both New York and Boston, Taja’s unique approach to a client-centric (and holistic) business model has been vital in consistently earning P+W graphic design and advertising awards over the years.
    Taja has also garnered numerous awards and acc

    • 20 min

Customer Reviews

4.7 out of 5
3 Ratings

3 Ratings