342 episodes

Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors.

The PRovoke Media Podcast PRovoke Media

    • Business
    • 4.3 • 4 Ratings

Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors.

    Roundtable: Unlocking B2B results with intelligent PR

    Roundtable: Unlocking B2B results with intelligent PR

    PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.


    The discussion featured the following panellists:


    Justin Lam, Business Executive Officer, Nespresso HK & Macau

    Marty Filipowski, Director of Public Relations, APJ, Nutanix

    David Hardoon, Managing Director, Aboitiz Data Innovation

    Caroline Hsu, Managing Director AP, The Hoffman Agency

    Sheel Kohli, Chief Marketing Officer, Eqonex

    Arun Sudhaman, Editor-in-Chief, PRovoke Media (moderator)


    0:00 Introductions & relevant experience
    6:05 Changing role of PR in B2B marketing strategy 
    23:27 Long term objectives vs short term focus
    29:34 Understanding what PR can accomplish
    35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
    50:05 Using data and commstech to measure and prove return on PR investment
    1:07:17 Quality of B2B content

    • 1 hr 13 min
    Building an agency under the shadow of cancer

    Building an agency under the shadow of cancer

    Nik Govier founded Blurred three years ago and the agency has quickly become a hugely successful business that was ahead of its time on ESG and purpose. But the journey hasn’t all been smooth. In this frank and moving conversation with Maja Pawinska Sims, Govier talks about her personal story and how she and her team have dealt with multiple cancer diagnoses and bereavement along the way.

    • 38 min
    White Parents’ Role In Stopping Racism

    White Parents’ Role In Stopping Racism

    IPG Dxtra’s chief inclusion & diversity officer Margenett Moore-Roberts joins the Provoke Media podcast to discuss an initiative calling on white parents to discuss race and racism with their kids.

    • 29 min
    Clean Creatives on its campaign against fossil fuel PR firms

    Clean Creatives on its campaign against fossil fuel PR firms

    Clean Creatives campaign director Duncan Meisel joins the PRovoke Media podcast to discuss his group's efforts to stop PR firms — most notably Edelman — from working with the fossil fuel industry. In a spirited debate with Paul Holmes, Meisel asserts that such work obstructs urgently needed government action on climate change, and impedes climate justice solutions.

    • 46 min
    Rebooting The Automotive Launch Playbook With Infiniti

    Rebooting The Automotive Launch Playbook With Infiniti

    This conversation explores two launches: both in the same sector, during a global pandemic but targeting two very different groups. The Infiniti Motor Company recently  launched its QX55 and QX60 models and the pandemic opened opportunities to experiment with new launch strategies — and ultimately reboot its playbook. The discussion that features Wendy Orthman, Infiniti’s newly-promoted GM of global integrated brand, marketing and communications, in addition to Stephanie Friess, SVP at imre.



    Topics Covered: 
    02:02 Orthman on moving to Japan to join Infiniti just as Covid-19 enveloped the world 

    04:33 Friess draws parallels between automotive and beauty, retail & lifestyle 

    06:04 The QX 55 launch — and the unexpected pandemic pivot 

    08:12 How lockdown allowed the team to take unprecedented risks 

    11:20 How to replicate the sensory experience of buying a car during the pandemic

    12:49 Rethinking exec comms around the ‘no suits rule’ 

    15:03 ‘It takes a village’ - a new way to approach the marketing mix 

    18:43 Getting real about the role of celebs vs more accessible influencers 

    21:00 How the ‘Claire’ persona for QX60 still included multicultural nuance

    25:11 Lessons learned on integration 

    • 29 min
    China Inc‘s global PR challenges

    China Inc‘s global PR challenges

    Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment. 

    • 35 min

Customer Reviews

4.3 out of 5
4 Ratings

4 Ratings

Snookerwolf1 ,

How to Grow a PR agency

I just listened to podcast 188 about how to Grow, Build and Sell a PR agency, and I really thought the advice was great.

I call myself an online marketing consultant but I am facing so many of the issues about growth and management that they raised in the podcast. Such great insight from two guest who demonstrate TE d they have a lot of experience with this topic.

Hw108 ,

I really want to like this. But the production quality is just so bad

This pod seems to find a way to talk about developments in the PR and ad agency word in a timely manner. Which makes me want to like it. But it is just so poorly produced. The audio quality is awful, there doesn’t seem to be an editorial storyline to the questioning. Episodes never provide context or background to new listeners. I’m surprised it has this many episodes. Plus for people in the communications business, the bar really needs to be higher.

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