462 episodes

Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors.

The PRovoke Media Podcast PRovoke Media

    • Business
    • 4.4 • 5 Ratings

Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors.

    The power of communications in accelerating sustainability adoption

    The power of communications in accelerating sustainability adoption

    While some Asia-Pacific countries, such as Japan, have witnessed a strong rise in ESG coverage, investing, and consumer adoption of sustainable products, others have progressed at a slower pace. In partnership with Weber Shandwick, Asia-Pacific corporate affairs head Carolyn Devanayagam joins the PRovoke Media podcast to examine the latest trends in this area, and how corporate communicators can drive progress amid the twin threats of greenwashing and green-hushing.  

    • 32 min
    Truth, Trust & Trickery

    Truth, Trust & Trickery

    Finn Partners’ Gil Bashe joins the PRovoke Media podcast to discuss the perilous spread of false information — and communicators duty to curb it.

    • 37 min
    The Burson mega-merger: is bigger better?

    The Burson mega-merger: is bigger better?

    In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidation across other networks, and the potential impact of AI on business decisions within big agencies. The duo also catch up on the recent World Economic Forum in Davos, and the apparent retreat of corporate activism in the wake of geopolitical and social tensions. 

    • 42 min
    The Lowdown On Analyst Relations

    The Lowdown On Analyst Relations

    The Guyer Group’s Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.

    • 21 min
    Global Healthcare Campaigns, Myth Or Reality?

    Global Healthcare Campaigns, Myth Or Reality?

    In this edition of the PRovoke Media podcast, Paul Holmes is joined by GCI Health global CEO Kristin Cahill and Europe and Middle East president Kath Harrison, along with Aimee Christian, VP and global head of corporate communications and engagement at Jazz Pharmaceuticals, to talk about the success factors for modern global healthcare campaigns. The discussion includes how to translate campaigns from one country to another, drawing a thread through global strategy to local implementation while taking cultural and language differences into account and maintaining consistency of the corporate brand. The guests also talk about engaging internal stakeholders, patients, advocacy groups and healthcare providers across markets, and the importance of finding ‘universal human truths’ that resonate beyond local nuance.

    • 44 min
    Using AI To Supercharge Success

    Using AI To Supercharge Success

    In October, Unlock Health joined me to discuss the PRovokeGlobal Summit. This month they sat down again to discuss the main lessons learned from a diverse and provocative event.In a wide-ranging discussion that took in major industry challenges from the growing use of artificial intelligence to the spread of disinformation, from the “pink economy” post-Barbie to the need to address social inequality in all its forms at future events, I sat down with Unlock Health chief executive Brandon Edwards and the agency’s managing director of innovation Kathleen Perley to discuss the main takeaways from the PRovokeGlobal Summit in November.Among the topics of discussion:
    A discussion of how AI can enable and empower PR professionals rather than threaten to replace them, and how those familiar with the technology can make their colleagues more comfortable about the transformation AI will bring.
    Why corporate interest in ESG is unlikely to dissipate, even if the language we use to discuss a broad commitment to stakeholder capitalism needs to change—and why more relatable language may be needed.
    How the “pink economy” has always been central to healthcare, where women are often the gatekeepers for the entire family, and what consumer brands can learn from that.
    The importance of discussing economic inequality, and why that’s an issue at the root of ESG, DEI and the kind of tribalism that seems to have taken over political discussion in the US and globally.
    Unlock Health is a single-source growth partner for healthcare providers, offering a range of marketing communications services, consulting, and technology. It emphasizes the importance of convergence in the industry, bringing together technology solutions and traditional marketing services, brand and performance marketing, and do it all through the lens of their industry-specific healthcare expertise. 

    • 52 min

Customer Reviews

4.4 out of 5
5 Ratings

5 Ratings

jamesjana ,

Actionable advice for PR pros

Pick any episode of PRovoke and you’ll hear three things you didn’t know that you’ll immediately want to share with colleagues on Slack. A must-listen for anyone in the industry whether you’re just getting started or are an old dog hunting for new tricks.

Snookerwolf1 ,

How to Grow a PR agency

I just listened to podcast 188 about how to Grow, Build and Sell a PR agency, and I really thought the advice was great.

I call myself an online marketing consultant but I am facing so many of the issues about growth and management that they raised in the podcast. Such great insight from two guest who demonstrate TE d they have a lot of experience with this topic.

Hw108 ,

I really want to like this. But the production quality is just so bad

This pod seems to find a way to talk about developments in the PR and ad agency word in a timely manner. Which makes me want to like it. But it is just so poorly produced. The audio quality is awful, there doesn’t seem to be an editorial storyline to the questioning. Episodes never provide context or background to new listeners. I’m surprised it has this many episodes. Plus for people in the communications business, the bar really needs to be higher.

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