24 min
The Psychology of Stories With Markus Appel Communicating Climate Change
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- How To
Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
24 min