The psychology of the American voter KERA's Think

Going to the ballot box is good for democracy—and good for us. Michael Bruter, professor of political science at the London School of Economics and director of the Electoral Psychology Observatory (EPO), joins host Krys Boyd to discuss the psychology of voting, why it helps us feel connected to a larger purpose in life, and how voters make their choices. His book, with co-author Sarah Harrison, is “Inside the Mind of a Voter: A New Approach to Electoral Psychology.”