The Push Jack Ferguson

Let’s talk about lead generation! Every startup has this issue, many companies have this issue. On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth. He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?We’...

This episode is all about finding what customers actually want. When customers don't even know, better questions are needed...Plot line: Our CEO (and main character of our journey), Sarah, has taken on our previous advice and now wants to dive in deeper to their customers' needs. But where do they start? Who do they ask? And what questions will give answers worth actioning?Who should listen?- CEOs or GMs of mid-sized companies- Small business owners- Sales professionals who work in small or m...

This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr. But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.So where should Jordan begin?!Some of the specifics this episode will cover include:- Best place to start - how to reverse e...

This episode is all about Targeting, in particular for mid-sized B2B companies.We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money.Who should listen?CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and marketing professionals who work in small or medium sized businesses, and of course, just the generally cu...

This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.We’re going to look at key considerations to help you get more bang for your buck in these product areas.Who should listen?Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners. Why? To better understand the key things to get your product messaging right, which will increase revenue and delight customers. Thi...

This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies.You’re going to understand what metrics you should track to improve your growth, particularly in B2B. We’re going to look at how to measure marketing and sales functions, the exact metrics, and why.Who is this episode perfect for?- CEOs or GMs of mid-sized companies- Small business owners- Sales professionals who work in small or medium businesses- Marketing professionals who work in small or me...