61 episodes

The Push is the essential podcast for small and medium companies searching for their next stage of growth. Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked.So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh! 

The Push Jack Ferguson

    • Business

The Push is the essential podcast for small and medium companies searching for their next stage of growth. Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked.So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh! 

    What should a startup's marketing budget look like?

    What should a startup's marketing budget look like?

    This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr. But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.So where should Jordan begin?!Some of the specifics this episode will cover include:- Best place to start - how to reverse e...

    • 37 min
    Who the F*$^ do we target?

    Who the F*$^ do we target?

    This episode is all about Targeting, in particular for mid-sized B2B companies.We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money.Who should listen?CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and marketing professionals who work in small or medium sized businesses, and of course, just the generally cu...

    • 28 min
    Marketer: Can we hire a product positioning consultant? CEO: Why???

    Marketer: Can we hire a product positioning consultant? CEO: Why???

    This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.We’re going to look at key considerations to help you get more bang for your buck in these product areas.Who should listen?Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners. Why? To better understand the key things to get your product messaging right, which will increase revenue and delight customers. Thi...

    • 24 min
    CEO: What marketing and sales metrics should I be tracking?

    CEO: What marketing and sales metrics should I be tracking?

    This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies.You’re going to understand what metrics you should track to improve your growth, particularly in B2B. We’re going to look at how to measure marketing and sales functions, the exact metrics, and why.Who is this episode perfect for?- CEOs or GMs of mid-sized companies- Small business owners- Sales professionals who work in small or medium businesses- Marketing professionals who work in small or me...

    • 34 min
    Product Manager: I'm not talking to customers. CEO: F&$*

    Product Manager: I'm not talking to customers. CEO: F&$*

    Today we are continuing the journey of Writrrr. An AI consulting startup with a CEO and four employees (Product Manager (AI expert), Developer, Marketer, and Salesperson).This episode will explore issues CEO Jordan is having with his Product Manager. The Product Manager doesn't want to talk to customers as that is the job of others in the team. Is the PM justified in this position or not? We will also look at some intricacies of the product management role at this company size and will break ...

    • 24 min
    Marketing and Sales: We don’t know what to do!!! Help!

    Marketing and Sales: We don’t know what to do!!! Help!

    Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15 million in revenue but have been stuck at this number for 2 years now. They had issues with branding in Episode 1 of this season which were solved, but now their sales and marketing teams have come to CEO Sarah and said they don’t know why their results have been so poor. So how does Sarah fix this problem? What is her team doing wrong? If you’re a GM or CE...

    • 32 min

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