Human connection is powerful. By better understanding the desires and behaviors of your student prospects, you can break through the noise, capture attention, and forge real connections. What happens when we dive deep into the behaviors and motivations of the leaders making enrollment and marketing decisions at colleges and universities across the country?
S3E8: Adapting To A New University’s Admissions’ Culture: Mateo Remsburg, Assistant Vice President for Enrollment Management, Executive Director of Undergraduate Admissions at Ohio University
You’d have a hard time running into Ohio University’s Mateo Remsburg without a big smile on his face. Mateo recently accepted a top enrollment management role at OU where he’s hit the ground running. He previously served as the Director of Recruitment at the University of Utah where he spent 18 years of his career. Listen as Mateo and Eric Page discuss what it’s like to adapt to a new university’s admissions culture, how it feels to hit the reset button after nearly two decades at one institution, and the major items Mateo and his team are prioritizing.
S3E7: The Future of Student Access, Financial Aid, and International Recruitment: Greg Zaiser, VP of Enrollment, Elon University
Greg Zaiser, Vice President for Enrollment has been at Elon University for the past 30 years. For the last 10 years he’s served as the VP for Enrollment but also worked in other areas of the university including advancement, international recruitment, and graduate recruitment. His background in these multiple areas at the same university has given him clarity about who Elon University is as an institution, and what it strives to be in the future. Listen as Greg and Eric discuss how university enrollment has changed in the last 10 years, what’s needed to accelerate financial aid access for students, and what the future holds for international recruitment.
S3E6: Even the Biggest Higher Ed Brands Must Evolve Their Strategic Communications: Ryan Bradley, Vice President for Strategic Communications, University of Alabama
Ryan Bradley, Vice President for Strategic Communications, University of Alabama, discusses why previous enrollment success could be the greatest threat to future success. Despite past and current enrollment and branding success, even the University of Alabama can’t afford to get too comfortable. In episode six of season three of The Quad, Ryan talks about how the athletic success of the university has affected its brand and enrollment strategies. He also discusses his career path and ho he ended up as a direct report to a university president in a previous role. Eric and Ryan also break down the make up of the strategic communications team at Alabama and how they all work cohesively under the same umbrella.
S3E5: Utilizing Multi-Campus Enrollment Strategies That Work: Michelle Lewis, Assistant Vice President for Enrollment Planning, Washington State University
Michelle Lewis serves as the Assistant Vice President for Enrollment Planning at Washington State University. In the fifth episode of season three of The Quad, host Eric Page and Michelle discuss multi-campus enrollment strategy. They dive into how the motivations of an enrollment strategist may change over the course of their career (and why that’s a good thing). Michelle also touches on what her team is prioritizing on the enrollment front and how Washington State University is eager to pilot hybrid models of course delivery to better suit the needs of today’s students.
S3E4: The Challenges and Rewards of Marketing Integration at a Public University: Tera Buckley, Director of Web & Multimedia Marketing, University of North Dakota
As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer’s job is never done, and never should be done. In the fourth episode of season three of The Quad, Tera discusses why marketing integration across a large university is incredibly important to its branding and messaging. She explains why marketing integration is so difficult in higher ed and why proving the success of integration will get more stakeholders on-board. Listen as Tera defines the way she measures success in marketing and how UND’s unconventional approach to their website redesign led to 5x more leads.
S3E3: Hunger Makes a Modern Admissions Expert: Adam Castro, Vice President of Admissions, Mercy College
What’s Adam Castro’s wish? He’d like higher ed institutions to take chances on ambitious enrollment and admissions strategists. Giving more responsibility to a determined individual before they feel ready may allow them to rise to the challenge. This was the case for Adam when he pivoted from Wall Street and the non-profit sector to work in higher ed. In the third episode of season three of The Quad, the Mercy College Vice President of Admissions, Adam Castro discusses how Mercy invested heavily in their technology at the time of the pandemic and pushed their institution into a new digital era. He also looks back on the difference in responsibilities from moving to from a director role to VP role and how important it is to delegate and lean on experts.