The Queen of Automation

Meghan Donnelly
The Queen of Automation

Optimize your business operations. Tune in to hear how we help founders & business owners build simple, streamlined systems & digital experience operations that scale.

  1. HACE 3 DÍAS

    Chronically Automated - Episode #7 Designing Systems That Don’t Punish You for Being Human

    This episode was a really raw one for me. I opened up about something I see over and over again with my clients, and if I’m being honest, with myself too. It’s that feeling that our systems are broken, when in reality, what’s actually off is how we see ourselves. Anthony and I talked through how chronically ill and neurodiverse entrepreneurs (hi, that’s us) often build schedules and systems for the version of ourselves we wish we were instead of the version we are right now. So then what happens? Burnout, abandoned workflows, guilt, and a whole lot of self-blame. And it sucks. We shared a really honest moment from a few weeks ago where Anthony hit a wall with his system. He thought everything was broken, but it turned out he just needed a reset, to look at it from the lens of who he is now, not who he was three months ago. We talked through how to build systems that actually pivot with you, in real-time, without making you feel like a failure every time your day doesn’t go to plan. I also talked about the importance of what I call “daily capacity checks.” Not the nonsense productivity hacks. I'm talking about real, practical strategies for navigating the chaos that is ADHD, chronic illness, or just running a business while being a whole-ass human. We’re not robots. We need systems that are flexible enough to meet us where we are. And yes, we talked about Digital Magic CRM. Again. Because it works. The way we built it for Anthony gives him full control, pause automation, skip steps, move people around,  no rigid pipelines, no pressure. It’s built around his life. That’s the goal. We wrapped the episode diving into how powerful it is when you give yourself permission to stop forcing yourself to fit into a mold that was never designed for how your brain works. This is about building systems that support the actual you, the messy, brilliant, unpredictable you, not the Pinterest version of yourself who sticks to a perfect calendar. So if you’ve ever felt like your system was failing, maybe give yourself some grace and ask: are you designing it for the real you?

    29 min
  2. HACE 5 DÍAS

    Episode #52 Elijah Szasz Breaks Down the Story-First Framework for Startup Success

    In this episode of The Queen of Automation, I had the chance to sit down with Elijah Szasz, and wow, it was such a ride. Elijah’s energy is palpable, and honestly, we could’ve talked for hours. He’s not just an innovative entrepreneur, he’s got this wildly creative brain that blends tech innovation with storytelling and lifestyle design in a way that makes you want to toss out every business rulebook you’ve ever read. We dug into his journey from Silicon Valley to Salt Lake City, how he launched his tech agency 14 years ago (with roots in supporting eBay, no less), and how he evolved from just delivering software into building entire brand experiences. But what really makes Elijah’s story stand out is this unconventional CPG venture he co-founded, think energy potions inspired by World of Warcraft, complete with vampire-themed drinks in IV bags. It's as bonkers as it sounds—and it worked. He scaled it to 4,500 shelves. The way he tells the story? Gold. What struck me the most was how he's always thinking in systems, human-centered design, user journey mapping, and product-market fit all wrapped in creativity. It’s no surprise he’s now helping early-stage founders build from scratch with deep strategy, clickable prototypes, and UI/UX systems that get them funded. It's startup building with soul. We also hit a nerve that a lot of entrepreneurs will feel: the raw, real tension between building a business that runs you versus building one you actually enjoy running. Elijah’s take on designing a lifestyle alongside your tech stack was so aligned with everything I preach: don’t just build a business, build a life you actually want to live. If you want to keep up with Elijah or explore more of his unconventional genius, connect with him on LinkedIn. Seriously, if you’re into bold ideas, brand building, or just need some fresh inspiration for how tech and creativity can coexist in a business that actually feels good to run, he’s one to follow.

    41 min
  3. 1 JUL

    Episode #51 The Brand Before the System. A Deep Dive with Robert Friedman

    On this episode of The Queen of Automation, I sat down with Robert Friedman, founder of Fearless Branding, and someone I think is doing truly important work. We met through BrandBuilt (surprise, surprise) and instantly clicked over our shared belief that your message is everything. I’ve heard Robert say “tell your story fearlessly” so many times, and it stuck with me. That idea is not just a tagline. It’s the core of what makes his approach so effective. Robert works with consulting and professional services firms who are amazing at what they do, but their messaging sounds like everyone else in their industry. They’re frustrated. They’re doing all the things—SEO, paid ads, even hiring agencies—but the leads are off, the quality’s not there, and the results fall flat. One of Robert’s clients said it best: “You’re marketing me like a frozen dinner, but I’m a five-star meal.” That line alone? GOLD. And so true for so many businesses out there. What we really got into was how branding and automation aren't just separate pillars. They’re completely interconnected. If your brand is weak, no amount of automation will save you. It’ll just amplify the broken stuff. This is something I see all the time. People blame their systems when it’s really their message that’s falling short. I can't tell you how many times I've been paid to audit tech stacks, only to find out the system’s working perfectly fine. It’s just amplifying a brand that doesn’t convert. We also talked about “work-life balance” (aka the myth). I’m always saying, you're one person. There’s no separation between work and life if you’re an entrepreneur. The whole point of building your business should be to create freedom. Time freedom. But you don’t get there by adding more tech. You get there by starting with a brand that lands, resonates, and attracts the right people. Only then do you layer in automation to scale what’s already working. Robert brought up this amazing visual. You can either pedal your business forward on a beach cruiser or a finely tuned racing bike. Both take effort, but one gets you a lot further with the same energy. Your brand is that bike. I loved that framing because it’s exactly what I help people do after their brand is solid. Build systems that actually give you back your time and move the needle. We wrapped by agreeing that it doesn’t matter how beautiful your website is or how fancy your CRM is. If the message doesn’t work, nothing else will. And vice versa. If the systems aren’t there to support it, you’ll be stuck in manual mode forever. Both sides need to work together. Want to connect with Robert? Find him at fearlessbranding.com and take his Brand Strength Assessment. It’s a super quick quiz but gives you huge insight into whether your brand is actually working for you. And of course, we’ll link his LinkedIn in the show notes. If you’re serious about building a business that supports the lifestyle you actually want to live, this is an episode you’ll want to replay.

    32 min
  4. 26 JUN

    Chronically Automated - Episode #6 Automation is Not a Personality. Stop Hiding Behind It!

    In this latest episode of Chronically Automated, Megan and Anthony peel back the shiny layer of automation to get real about something nobody’s talking about enough: hiding behind your systems. Megan dives into the uncomfortable truth of over-automation, when tech becomes a shield instead of a solution. Whether it’s dodging customer confrontations, masking mistakes with cold autoresponders, or letting bots take over the emotional core of your brand, they expose how automation can go from asset to liability fast. Anthony jumps in from a sales lens, venting about the emotionally disconnected experience so many brands are delivering. He and Megan both challenge the myth that automation is the answer to everything. The real magic? Balance, knowing when to lean on systems and when to bring in the human touch. The episode also dives into raw, real-life examples, including Anthony’s own frustration moment that Megan helped unravel. Not with a workflow, but with a phone call. They unpack how authenticity is becoming the new currency in a world dominated by AI, and how simple, unscripted actions like personal voice notes or live DMs can build real relationships that bots just can't replicate. This episode is a must-listen for anyone building a personal brand, navigating high-ticket sales, or trying to automate without losing their soul. It's not about killing automation. It’s about knowing when to take your face out of the funnel and show up.

    35 min
  5. 17 JUN

    Episode #49 From ‘Nice to Have’ to ‘Need to Have’, Fabi Paolini on Brand Power

    In this episode of The Queen of Automation, branding strategist Fabi Paolini breaks down why messaging, not tech, design, or funnels, is what truly drives conversions. While the show usually focuses on systems and automation, this conversation zooms in on the words behind the business, and how the right message builds trust and demand before a sale is even made. Fabi shares her Angle of Mastery framework, which helps entrepreneurs reposition their offers as essential, not optional. Instead of fixating on pain points, she teaches how to speak directly to “power buyers” by reflecting their identity, ambition, and lifestyle. Her process starts with understanding real buyers, identifying the root cause of their problems, and crafting a message that becomes the antidote, then applying it consistently across all content and communication. She also highlights how messaging fuels the rest of your systems, whether it’s content automation or onboarding. Thanks to her approach, she’s built a high-converting, time-efficient business that runs just four hours a day, with sales call close rates as high as 65%. The episode ends with a clear takeaway: without strong messaging, your systems won’t work. But with it, your brand becomes unforgettable. Connect with Fabi Paolini at brandmessagesession.com to book a free 15-minute brand messaging assessment. You can also follow her on LinkedIn and Facebook for powerful insights that help you attract the right clients and stand out online.

    40 min

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Optimize your business operations. Tune in to hear how we help founders & business owners build simple, streamlined systems & digital experience operations that scale.

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