The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode Rockstar CMO FM

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large organizations can adopt a startup mentality to drive that growth. 
Finally, we retire to the Rockstar CMO virtual bar, with Chief Troublemaker at The Content Advisory, Robert Rose, discusses the challenge of setting corporate goals. 
The people:

Ian Truscott on LinkedIn and Twitter 

Eric Fulwiler on LinkedIn and Twitter


Robert Rose on Twitter,  LinkedIn, and The Content Advisory 

Mentioned in this week’s episode:


1000 true fans by Kevin Kelly 

The What's MOPs Got to Do With It? Podcast


The Tilt content creator community 

Interview with Eric Fulwiler on episode 30


Eric's agency - Rival 

Robert's The Content Advisory Blog


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

Music:

 Piano Music is by Johnny Easton, shared under a creative commons license

Bjork - Oh So Quiet - on Spotify


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