123 episodes

The Real Dirt with Chip Baker is a podcast series hosted by one of the nation’s premier cannabis technology and application experts, Chip Baker. Chip Baker formerly co-founded Royal Gold Soil and is currently the founder and CEO of Cultivate Colorado and Growers Soil. Over the past 30 years, Chip Baker and other industry veterans have made the evolution of cannabis legalization possible.



Since Colorado’s legalization, the cannabis industry has evolved extensively, but there it is still an abundance of stereotypes, inaccurate information and “bro science” surrounding it. The Real Dirt provides accurate insider industry information from the nation’s premier cannabis lawyers, breeders, growers, and distributors who pioneered legalization.



Their expertise, collective knowledge and decades of experience provides invaluable insights to both industry aspirants and veterans alike, on how to succeed in the new, competitive, booming cannabis industry. Join Chip and his friends as they reveal long kept secrets of the industry and opportunities to join them in the cannabis revolution!

The Real Dirt with Chip Baker Chip Baker

    • Management
    • 4.6, 78 Ratings

The Real Dirt with Chip Baker is a podcast series hosted by one of the nation’s premier cannabis technology and application experts, Chip Baker. Chip Baker formerly co-founded Royal Gold Soil and is currently the founder and CEO of Cultivate Colorado and Growers Soil. Over the past 30 years, Chip Baker and other industry veterans have made the evolution of cannabis legalization possible.



Since Colorado’s legalization, the cannabis industry has evolved extensively, but there it is still an abundance of stereotypes, inaccurate information and “bro science” surrounding it. The Real Dirt provides accurate insider industry information from the nation’s premier cannabis lawyers, breeders, growers, and distributors who pioneered legalization.



Their expertise, collective knowledge and decades of experience provides invaluable insights to both industry aspirants and veterans alike, on how to succeed in the new, competitive, booming cannabis industry. Join Chip and his friends as they reveal long kept secrets of the industry and opportunities to join them in the cannabis revolution!

    The Real Dirt on Shrooms

    The Real Dirt on Shrooms

    Josh Kappel is Vicente Sederberg's founding partner, which specializes in risk assessment for multinational corporations and financial transactions in the highly regulated cannabis industry. He also regularly offers guidance on cannabis, licensing, regulatory enforcement, general business and transactional law, and the intersection of state and federal law to patients , caregivers and companies. Josh has recently focused his time on the world's two largest cannabis markets: California and Canada. 



    In this exciting episode, lend your ears to the true cultural hero, Josh, with the rest of the crew of Vicente Sederberg in Denver, as he speaks about how they are helping states to write policies and legalizing the magical shrooms.

    • 49 min
    How to Get a Job Growing Legal Weed

    How to Get a Job Growing Legal Weed

    Farhaj Mayan is a UI/UX designer, product owner, and passionate storyteller. He worked as an early employee at 3 startups (Drones, VR, Experiential Marketing) before deciding to transition into a founder. Previously co-founded Fade, a barber booking platform that we successfully launched to Google Play, iTunes, and grew to new revenue.



    His latest venture Kanna, is a platform that connects legal cannabis/hemp businesses with vetted, trained talent.



    One of the hardest parts within the cannabis industry is to find qualified workers. Let's all hear from Farhaj and his advocacy to help reduce the cost and stress related to hiring as well as give you the best job match for the cannabis market. 

    • 35 min
    Pheno-Hunting and the Quest for the Best Cannabis

    Pheno-Hunting and the Quest for the Best Cannabis

    Through decades of perfecting growing techniques, Jive Cannabis Co. is creating a product of top quality. They enjoy spending time in the greenhouse, ensuring every plant is beautiful. The perfection of the plant is found not only in the pounds it produces but also in the nose, tricome structure, and overall beauty. 



    In this segment, we'll hear from Freaux, one of the owners of Jive Cannabis Co, the importance of pheno-hunting, how they do it, and choosing the best seeds for their customers. Don't miss out!

    • 1 hr 9 min
    The Best Weed in the World is in L.A

    The Best Weed in the World is in L.A

    Brian Weiss has always been an advocate for cannabis and has had a secure connection in the cannabis industry for over 20 years. Brian grew up in a well-known entertainment family and has been focused on marketing & business development within the cannabis, entertainment, and digital media sectors.

    Brian launched L.A. Cannabis News in 2017, an MVP of C.N. Media. They offer news, events, jobs, education, resources, and advertising to our fast-growing online audience and in-person following.

    In today's segment, Brian talks about what's happening in the cannabis industry at present, future predictions and social and cultural changes during the Coronavirus and the pot market.

    • 1 hr 9 min
    Exile on Strain Street: Hard times in the Yucatán

    Exile on Strain Street: Hard times in the Yucatán

    Ted Mateja brings over ten years of experience in cannabis cultivation, project management, and regulatory compliance. A veteran of the armed forces, he is an expert in all operational facets of the industry. Currently, he's the president of Georgia Atlas, providing the best cannabis-based treatments to allow their patients to lead happier, safer lives through products designed to provide relief from a variety of conditions and encourage general wellness. 



    In this episode, we'll hear Ted's viewpoints about cannabis in these trying times, how it is coping up, the legalization in Mexico, and optimistic sentiments amidst the pandemic situation.

    • 30 min
    From Red Bull to CBD: Reinventing Energy Supplements

    From Red Bull to CBD: Reinventing Energy Supplements

    John Zolikoff came out of the motorcycle and action sports world. He worked for 15 years at Harley-Davidson and Austrian sports motorcycle maker KTM. During that time, John worked closely with Red Bull back in early 2000 when energy drinks were entering the market.



    After experiencing the health benefits of CBD several years ago, and on a mission to find healthy energy that he could take any time, anywhere, John started ZOHKO in 2018. He pulled together scientists and doctors to create ZOHKO Energy, which is on the cusp of creating a new energy category. ZOHKO Energy combines CBD with eight power-packed ingredients to boost energy, mood, motivation, and focus, all while the adaptogens strengthen immunity and help fight stress.



    Here's an exciting episode about branding and developing a company with a CBD expert. Remarkable insights await from John Zolikoff on how ZOHKO developed their brand, used unique marketing strategies, how they target their market and sell their products.

    • 42 min

Customer Reviews

4.6 out of 5
78 Ratings

78 Ratings

Tbird21_420 ,

Great podcast but where did all the episodes go?!

As a member of the cannabis industry, I have enjoyed listening to The Real Dirt podcast so, so much! Very informative and enjoyable! With this being said, where have all of the episodes gone????? I have listened for over a year and many of my favorite episodes are no longer here ):

Sam20111zzzzz ,

Great podcast

Fun and informative. Thanks for the good entertainment!

mountain man Drew ,

Good dude and good listen

Chips podcast is informative and entertaining. It’s a nice break from the other podcasts which are grow-centric. I find that “the real dirt” offers insight that’s kind of “behind the scenes”. It’s information that other podcasters omit, but it’s REAL life information. I thoroughly enjoy the podcast, and I wish Chip had time to release them more often. As a southern dude, I appreciate his charm and hospitable personality. Keep it up dude!

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