The Real Estate Sessions Bill Risser

Ashley Houseman_ Show Notes
 
Authenticity, no doubt, is a transformative life value. But have you ever thought of it as a necessary skill for a real estate agent?
 
Meet Ashley Houseman, the Team Leader at Ohana Homes - Houseman Team Powered by eXp Realty, on the podcast today. After nearly 18 years of crushing it in the real estate game, Ashley attributes a large part of her success to her unique and authentic approach to business. A third-generation realtor, Ashley was pursuing marketing in junior college and was headed to real estate just like her elders did, preparing herself for the greater responsibilities that may come. What she didn't know then was how she would gain a strong liking for her job as she progressed, which has since taken her enormously forward in her career.
 
During her conversation with Bill, Ashley touches on the many significant parts of her personal and professional life, including her Florida life as a mom of three, her serious interest in sports in her earlier days, and the values she abides by for ever-lasting success. She also discusses her experience working with and leaving Coldwell Banker, the nation's largest residential real estate brokerage company, and the lessons the period taught her. Listen in!
 
Success clues:
 
●     Ashley swears by authenticity for success in real estate. In her words, "try to be different, take a different approach to real estate, instead of saying– hey, look at my new listing that hits the market. Find a really cool aspect of it, and highlight that." It all boils down to uniqueness that stems from authenticity.
●     Relationship-building is incredibly important in your career, especially in real estate. Ashley makes sure to spend time with her clients and followers, which includes sending birthday emails to every member of her 8000-person sphere!
●     In today's normalizing markets, finding yourself a good mentor is essential. You've got to find your tribe, find good people who'd help you with the fundamentals and allow you to succeed in your journey.
●     Make the best use of social media, not just by posting and interacting regularly, but by posting authentic, valuable, and noteworthy content and making sure to use the platforms to connect with your people.
 
 
Meet The Guest!
 
Ashley Houseman is a renowned realtor with nearly 18 years of experience in the real estate industry. She is currently the team leader at Ohana Homes - HOUSEman Team brokered by eXp Realty.
 
Time Stamps
 
[00:00] Intro
 
[01:18] Meet Ashley Inman
 
[04:41] Breaking the biggest misconception people have about Florida
 
[07:04] Family life: the experience of bringing up her 3 children in Florida
 
[08:41] The sport that paved Ashley’s way to FAU
 
[09:54] Life as a scholarship athlete on campus
 
[10:54] High school and sports influence
 
[11:39] Why Ashley says she’s had the biggest and best brothers on campus
 
[13:51] The real estate connection and building a liking for the industry
 
[15:41] The first brokerage Ashley worked for
 
[16:54] The training and leadership that made Ashley’s experience in Coldwell banker awesome
 
[17:39] Quitting Coldwell Baker and what’s in store for Ashley’s career: 18 years in real estate
 
[18:37] The transition into...

Christina Pappas, our guest for today's episode, is a third-generation Realtor, 2022 President of Florida Realtors, and Vice President at The Keyes Family of Companies, the legacy real-estate business founded by Ken Keyes in 1926. Joining us at the Florida Realtors 2022 Real Estate Bar Camp today (with a couple of hundred members in the audience!), she speaks about the importance of relationship-building and knowledge transition in the real estate world, reminiscing how it has helped her garner the success she has today.

On Episode 328, I "celebrate" the 10 year anniversary of my colon cancer surgery. I've published a few short episodes about surviving cancer, and I hope they shed a little light or better yet, bring awareness to others abut the importance of getting your regular screens.

From Livermore to Texas and broadcast journalism to real estate investing, Katie Kossev's career has seen game-changing pivots. But irrespective of the events, Katie has thrived, learning, and turning all the shifts and pivots into life-altering experiences.

Contrary to popular opinion, second-generation realtors tend to avoid the path their parents took, as Vija Williams, our guest for today's episode, did. 

As a political science + English major and a pre-law student, Vija was always on track with her attorney dream. She didn't want to be a realtor. And after landing a prized internship at the Santa Barbara District Attorney's office, this dream of hers solidified. Eventually, Vija began to LOVE the job role, but it only lasted until she realized her brain was not wired for stuff like this. During this period, she started to get into real estate – and the rest, as they say, is history.

In today's episode of Real Estate Sessions, Vija talks about her fearless journey to real estate, getting over the inhibition of venturing into the industry, the biggest misconception around it, the pandemic's role in bringing massive changes in the industry, and how to succeed in it. Vija also talks about her personal story and interests, including her love for travel. She chased it despite the odds and her experience as the co-founder of Her Best Life. Listen in!

Success clues:

● Follow your gut. When Vija realized her brain wasn't wired for this, she decided to trust the feeling and dive into real estate instead.
● Communication and failure are two things Vija feels necessary to talk about.
● The advice and tips offered by experienced professionals are unparalleled.
● Bouncing back to good business post-COVID is challenging but is possible with a solid mindset and grit.

Meet The Guest!
Vija Williams is the Head of Industry for PLACE, an all-in-one real estate platform that provides technology and business services. PLACE currently supports and partners with agents and teams from a variety of brokerage brands all across the US and Canada in over 100 unique markets. 

Time Stamps
[00:00] Sneak peek
[00:31] Intro
[01:05] Meet Vija Williams
[01:46] Life as a fifth-generation Washingtonian
[02:39] The most significant misconception people have about real estate
[04:00] Getting back to the real estate business as we approach the end of the pandemic 
[06:33] The decision to go to Westmont college
[09:31] Entering the real estate space
[18:22] The experience of being co-founder oh Her Best Life
[21:41] Vija on balancing time and effort for your professional achievement
[25:14] Will technology ever replace Realtors?
[29:53] How to REACH Vija

Connect with Vija
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Today's special episode (recorded live at the High Tech High Touch event in Buffalo) introduces you to two special guests. Karin Carr and Warren Dow, who, in a brief 19 minutes, teach you two incredibly effective practices that could skyrocket sales for your real estate business. The best part? These would not cost you the scores of money you think marketing takes.