55 min
The Real Lisa Ann | Social Media is the Dating App of Life | DH030 Digital Hospitality
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- Marketing
Lisa Ann is a self-made star, who triumphed by investing in herself and her future. And her amazing story is still being written.
The Fantasy Sports expert and entertainer is by all accounts, and most modern metrics, the G.O.A.T. of the adult film industry. Ironically enough, when Lisa Ann's adult business career began, most accounts and most metrics didn’t exist.
“When I got into the adult business in the early ‘90s, there was no internet,” remembers Lisa Ann on this episode of the Digital Hospitality podcast.
https://youtu.be/dibfk1LjJEM
“I wanted to have a fan club so I could market my feature bookings. I remember going to my friends and saying, ‘I’m buying a computer and I’m taking a night-class at Golden West College to learn how to use PrintShop.’”
Always with a vision and always in looking to take creative control of her image, Lisa Ann learned all she could about computers and graphic design as possible in an effort to better connect with her fans.
In the ‘90s, that was by conventional mail.
“I had this idea of what a newsletter should look like,” Lisa Ann recalls. “The heading, the images, the tour dates – I had a vision from band flyers that I had seen. So here I was, the second Tuesday of every month going to Kinkos, printing them out – which wasn’t cheap – then I’d mail them and make sure the stamps were right for each different country.”
Lisa Ann was not just doing the work on the road to make appearances and dance, she was looking to develop a relationship with her fans that would last many years and now many careers.
“When you’ve taken that many steps to connect to your audience in the past then the internet is a breeze!”
In only a matter of time, she’d prove exactly that.
BUY CALI BBQ ONLINE
Lisa Ann Goes Social:
From her teenage years to the present day, Lisa Ann has always been a learner and a grinder. Taking classes and catching flights, the hard work in the ‘90s paved the way for the digital dominance she’d soon harness.
“Me going strip club to strip club and Sexpo to Sexpo was like my grassroots campaign to build this community that I can reach out to!” laughs Lisa Ann.
In the mid 2000s, Lisa Ann was an early adopter to social media and as expected quite sharp from the get-go.
“When social media first started, some people jumped all in. Those of us that did realized the demands, but we established our patterns and knew when we had to work on things.”
Not only did she understand the personalized power of reaching out, responding to fans and building relationships, she realized the ROI for everything from bookings to books when using social.
“It’s cheaper than advertising,” notes Lisa Ann. “Even though you’re spending money to create content, now you have this ability to get out there, have reach and build a personal connection.”
While Lisa Ann is active both IRL and URL, the latter allows her to get to better know her audience, potential business partners and even future friends.
“It’s like the dating app of life!” Lisa Ann points out about social media. “You might not be hooking up with these people, but you want to see what this person is like when they’re out and about, and what they look to do in their free time. All of that builds connections where you never forget that person.”
However, creating all that content and managing all those relationships sounds exhausting, right?
Well it can be. Luckily for Lisa Ann, over a decade of doing her own content digitally and much more time spent putting in the work in grassroots fashion now has her in a flow.
“Once it becomes rhythmic, it takes maybe an extra 20 minutes and it provides a lot of value,” she says in regard to creating content for social media.
This content can range from updating her Instagram stories with videos to engaging with fans via written word on Twitter.
“Users have different viewing experiences. You have to
Lisa Ann is a self-made star, who triumphed by investing in herself and her future. And her amazing story is still being written.
The Fantasy Sports expert and entertainer is by all accounts, and most modern metrics, the G.O.A.T. of the adult film industry. Ironically enough, when Lisa Ann's adult business career began, most accounts and most metrics didn’t exist.
“When I got into the adult business in the early ‘90s, there was no internet,” remembers Lisa Ann on this episode of the Digital Hospitality podcast.
https://youtu.be/dibfk1LjJEM
“I wanted to have a fan club so I could market my feature bookings. I remember going to my friends and saying, ‘I’m buying a computer and I’m taking a night-class at Golden West College to learn how to use PrintShop.’”
Always with a vision and always in looking to take creative control of her image, Lisa Ann learned all she could about computers and graphic design as possible in an effort to better connect with her fans.
In the ‘90s, that was by conventional mail.
“I had this idea of what a newsletter should look like,” Lisa Ann recalls. “The heading, the images, the tour dates – I had a vision from band flyers that I had seen. So here I was, the second Tuesday of every month going to Kinkos, printing them out – which wasn’t cheap – then I’d mail them and make sure the stamps were right for each different country.”
Lisa Ann was not just doing the work on the road to make appearances and dance, she was looking to develop a relationship with her fans that would last many years and now many careers.
“When you’ve taken that many steps to connect to your audience in the past then the internet is a breeze!”
In only a matter of time, she’d prove exactly that.
BUY CALI BBQ ONLINE
Lisa Ann Goes Social:
From her teenage years to the present day, Lisa Ann has always been a learner and a grinder. Taking classes and catching flights, the hard work in the ‘90s paved the way for the digital dominance she’d soon harness.
“Me going strip club to strip club and Sexpo to Sexpo was like my grassroots campaign to build this community that I can reach out to!” laughs Lisa Ann.
In the mid 2000s, Lisa Ann was an early adopter to social media and as expected quite sharp from the get-go.
“When social media first started, some people jumped all in. Those of us that did realized the demands, but we established our patterns and knew when we had to work on things.”
Not only did she understand the personalized power of reaching out, responding to fans and building relationships, she realized the ROI for everything from bookings to books when using social.
“It’s cheaper than advertising,” notes Lisa Ann. “Even though you’re spending money to create content, now you have this ability to get out there, have reach and build a personal connection.”
While Lisa Ann is active both IRL and URL, the latter allows her to get to better know her audience, potential business partners and even future friends.
“It’s like the dating app of life!” Lisa Ann points out about social media. “You might not be hooking up with these people, but you want to see what this person is like when they’re out and about, and what they look to do in their free time. All of that builds connections where you never forget that person.”
However, creating all that content and managing all those relationships sounds exhausting, right?
Well it can be. Luckily for Lisa Ann, over a decade of doing her own content digitally and much more time spent putting in the work in grassroots fashion now has her in a flow.
“Once it becomes rhythmic, it takes maybe an extra 20 minutes and it provides a lot of value,” she says in regard to creating content for social media.
This content can range from updating her Instagram stories with videos to engaging with fans via written word on Twitter.
“Users have different viewing experiences. You have to
55 min