161 episodes
The Real-World Branding Podcast Bill Gullan, President of Finch Brands
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- Business
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5.0 • 37 Ratings
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Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.
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Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo
On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the insights […]
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Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding Strategies for M&A blog and Download […]
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Switch With Confidence With John Ferreira & Tim DeGennaro Finch Brands
As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 […]
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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands
Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands’ own Kate Virzi, discusses her career – brand side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how […]
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Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. If you like the podcast, please give us […]
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Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.
If you like the podcast, please give us a rating! For the first time, you can find a video of our podcast recording on YouTube.
Customer Reviews
Just Authentic
I really appreciate Bill and his guests demeanor and insight. Every episode is an honest and authentic discussion. It’s refreshing and educational.
Relevant and Insightful
The team behind The Real-World Branding Podcast does a great job offering topical conversations with leaders from various industries. I always know I’ll expand my perspective and learn a thing or two when I listen!
The branding podcast you are looking for
Bill and the Finch Brands team do an amazing job with this podcast. Guests are going deep into interesting stories and tying it back to how branding matters. Bill does a tremendous job as host by asking the questions that you're thinking. Keep up the great work!