The Rebel Girl's Guide to Marketing Podcast

Lisa Raebel
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
The Rebel Girl's Guide to Marketing Podcast

Marketing has become more and more complex, so business owners either put marketing at the bottom of their to do list or simply don’t do it at all. Yet, according to a Forbes article, the lack of marketing and sales efforts are in the top four reasons businesses fail. Rebel Girl Marketing’s mission is to help small businesses stay in business! This podcast is designed to answer your marketing questions and provide you with the foundation to build intentional, workable strategies that reach the right audience, at the right time with content that connects with your ideal customers!

  1. 01/30/2024

    S2 E15: Network on Purpose: (Final Chapter of the book and podcast episode of The Rebel Girl’s Guide to Marketing)

    Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters. This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may also discover that there is a gap in your networking efforts. Listen in on what you can do to determine is you are committing random acts of networking or in fact… Networking on Purpose.

    13 min

  2. 01/30/2024

    S2 E14: Marketing is a Team Sport

    Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content. There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word. What is that word? That is what this episode is all about! #RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.

    26 min

  3. 12/19/2023

    S2 E13: 2024 already?! WTF happened to 2023?? Part 3: PLAN

    It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen! If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Still not sure you want to give it a listen, don’t take my word for it, listen to a man who changed a nation: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln It is never too late to listen to this episode because it is never too late to PLAN! #RebelMindset: It’s time to stop committing ‘Random Acts of… ANYTHING!’

    9 min
  4. S2 E12: 2024 already?! WTF happened to 2023?? Part 2: REFLECT (feat. Brent Halfwassen)

    12/12/2023

    S2 E12: 2024 already?! WTF happened to 2023?? Part 2: REFLECT (feat. Brent Halfwassen)

    Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING. This week’s topic: REFLECT  #RebelMindset: If it works = Repeat it. If it failed = Learn from it. LINKS Facebook LinkedIn Website BUY THE BOOK BRENT'S LINKS Website Blogs LinkedIn

    50 min

  5. 12/05/2023

    S2 E11: 2024 already?! WTF happened to 2023?? Part 1: PAUSE

    If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!) The next three episodes are all about what you do now (or early 2024) to make 2024 an amazing year. This is NOT the quick fix, ‘do this and your life will be golden’ kind of advice. It’s about taking a pause, reflecting on 2023, and planning for 2024. Today’s topic: PAUSE #RebelMindset: If you are using the “I’m busy” response to, “How are you?” as a badge of honor. Stop. Your busyness is doing more harm than good. LINKS Facebook LinkedIn Website BUY THE BOOK ARTICLES Become A Better Leader By Taking Time To Reflect Learning by Thinking; How Reflection Can Spur Progress Along the Learning Curve Why Is Taking Time To Reflect Important?

    11 min

  6. 11/28/2023

    S2 E10: Ask Better Questions to Qualify Leads

    Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro. Not sure what B.A.N.T. is? That's ok, that is why you are here! #RebelMindset: Please do not pepper someone with a multitude of questions like they are under a spotlight... they are a prospect, not a criminal! LINKS Facebook LinkedIn Website BUY THE BOOK QBQ

    12 min
  7. S2 E9: Work Smarter... Not Harder (Ft. Michael Creed)

    11/14/2023

    S2 E9: Work Smarter... Not Harder (Ft. Michael Creed)

    Michael Creed has been the top 1% producer in his industry for many years. It's not because he works harder than the rest, it's because he works smarter. Join us in this episode where you will learn Michael's secret to more referrals, and better leads. and having fun while you're doing it! LINKS Facebook LinkedIn Website BUY THE BOOK Michael's LinkedIn Michael's website

    35 min

  8. 11/07/2023

    S2 E8: The Power of Giving

    Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.' This episode is an introduction to introductions. LINKS Facebook LinkedIn Website BUY THE BOOK 9 Reasons Referrals Are Your Best Sales Opportunities

    11 min
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About

Marketing has become more and more complex, so business owners either put marketing at the bottom of their to do list or simply don’t do it at all. Yet, according to a Forbes article, the lack of marketing and sales efforts are in the top four reasons businesses fail. Rebel Girl Marketing’s mission is to help small businesses stay in business! This podcast is designed to answer your marketing questions and provide you with the foundation to build intentional, workable strategies that reach the right audience, at the right time with content that connects with your ideal customers!

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