33 min

The Recipe For Creating a Culinary Connected Device Over the Air — IoT, Connected Devices, & the Journey

    • Management

It’s hard enough to marry the worlds of hardware and software when creating a connected device.

Imagine throwing another specialized discipline with its own language and rigid ways of working into the development process too.

That’s exactly what David Rabie, Founder & CEO at Tovala, dealt with in creating a company that pairs a smart oven with a meal delivery service.

In this episode, he describes how they established a culture of collaboration that brought all three disciplines together under a unified mission.

Topics covered:
Bridging the worlds of culinary and tech
The strategy behind using Kickstarter
How a marketing pivot drove new growth
How finding product-market fit led to operational challenges



Our exclusive discount code for Tovala to purchase the oven for $89 and includes six orders is: verypossible

Never miss an episode of Over The Air by subscribing wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.

It’s hard enough to marry the worlds of hardware and software when creating a connected device.

Imagine throwing another specialized discipline with its own language and rigid ways of working into the development process too.

That’s exactly what David Rabie, Founder & CEO at Tovala, dealt with in creating a company that pairs a smart oven with a meal delivery service.

In this episode, he describes how they established a culture of collaboration that brought all three disciplines together under a unified mission.

Topics covered:
Bridging the worlds of culinary and tech
The strategy behind using Kickstarter
How a marketing pivot drove new growth
How finding product-market fit led to operational challenges



Our exclusive discount code for Tovala to purchase the oven for $89 and includes six orders is: verypossible

Never miss an episode of Over The Air by subscribing wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.

33 min