The Recipe For SEO Success Show Kate Toon SEO Educator

How to make your ecommerce store stand out with SEO
 
Do you struggle to get your products to rank high on the search engine results pages? 
 
Last year we went through how you can improve user experience on site with Louis Smith.
 
And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 
 
Tune in to learn: 
How ecommerce SEO differs from service-based business SEO
What features ecommerce owners can access in the SERPS
Why you should get set up on Google Merchant Center.
The biggest mistakes ecommerce sites are making
What the best structure for product pages is
Patrick’s top tips on how to make more engaging product descriptions
How to use internal linking to cross-sell your products
Why having a personalised brand can help you stand out
What role schema plays in ecommerce sites
 
Useful resources: 
Google Merchant Center
Google Keyword Planner
SEMrush
Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
 
Head to episode notes
 
Freebies:
Free webinar: Increase your website traffic (and sales)
Free challenge: SEO SOS
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.
 
Listen to all the tip episodes
 
Freebies:
Free online training: Increase your website traffic (and sales)
The Ultimate SEO Checklist
SEO SOS Challenge
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti.
We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.
Head to the episode notes
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO SOS Challenge
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course
 

Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. 
I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements.
So let's jump in. 
Listen to all the tip episodes here.
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course

Knowing your audience and cutting through the noise
In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?
Well obviously, yes, yes we do!
But where do we start? 
How do we really know who our audience is, what they’re talking about and how to reach them?
Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?
And when we know all that information, what the hell do we do with it?
Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.
Tune in to Learn:
How much influence AI has actually had in digital marketing 
The biggest challenges marketers are facing n 2024
What ‘dark social’ means
What the future of paid ads looks like
What is working in social media
How SparkToro works
How to use the data you find using SparkToro
Why email marketing is the way forward
What you should be investing your time in marketing right now
Useful resources:
Geraldine DeRuiter’s new book: If You Can’t Take the Heat  
Head to the episode notes. 
 
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.
My tips, my advice.
These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.
Today we’re going to be talking about what the first steps are for a new website when it comes to SEO.
Check out all the Toon tips here.
Freebies:
Free webinar: Increase your website traffic (and sales)
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course