The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.
Tackling Common Google My Business Queries with Ben Fisher (TECHIE)
When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.
Much like planting a bushy hedge, your GMB listing needs love and attention.
Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.
Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.
The Science Behind Brand Psychology with Lisa Galea (NEWBIE)
What do you think about when you think about brand?
A sexy colour palette, logo, a particularly snazzy font?
Obviously, branding is way more than that.
There's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.
And if you get strategic about your brand, it can of course build a bulging bank balance.
So today we're straying slightly away from the SEO path to talk about brand psychology.
Pinterest: How to use pins to boost your brand with Simone Pavils (NEWBIE)Pinterest: How to use pins to boost your brand with Simone Pavils (NEWBIE)
Pinterest, remember that?
I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project.
But I never took it seriously from a business point of view.
And maybe I should have done.
But it can also be an incredible business tool for getting all kinds of products and services found online.
So this week we’re pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.
How To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)
Grappling the Google SEO beast takes time and effort, I know.
Measuring progress means we usually check loads of data and all the data lives in different places.
So imagine if there was a tool that could pull all your relevant SEO data into one place.
A tool that allowed you to see all the information you need to know quickly and easily.
Well, that tool exists and today we are talking about it.
WordPress Websites: Sidestepping the Common Mistakes with Tony Cosentino (TECHIE)
Do you have a website?
Give yourself a little pat on the bottom. You could already be on Google’s radar.
Because building a website is one thing, but building an SEO-friendly website is quite another.
I’ll about WordPress websites and avoidable SEO mistakes I often see.
Mistakes that kill your flow of Google juice and ruin your customer karma.
I’ll take you through what to avoid, how to fix past errors, and how to ensure you have a good flow of Google.
Shopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett (NEWBIE)
Common mistakes that will drag down your conversions
So perhaps you’re a new business considering taking the plunge into the Shopify pool.
And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers.
So today I’ll be chatting with my favourite Shopify pro, Kerri Bennett, and we’ll be covering the top ten mistakes people make on Shopify and how you can
User-friendly, but not dialed down SEO gold
I have shared episodes of this podcast with prospective clients to help them understand that it takes time or that w need a content strategy. And I choose this podcast to share, rather than the zillions of others, because if they keep listening they will be a better client. They may even be able to do the amount of SEO they need for their small business from tuning in, and that would be amazing because ... let’s face it, most small businesses don’t have the budget. But if they do need help, it’s going to much easier for me to tell them why content is what they should focus on first, and that you must have a content creator that keeps SEO in mind. That is the magic sauce.
This podcast is so valuable!
Kate you’re awesome. I love your Hot Copy podcast and this one even more! Keep up the great work! Thanks!
The only SEO podcast I listen to. Try it out. It’s great. Though, K says AHREFS wrong! It’s commonly known that htlml uses the term ahrefs and every one ignores the “a”. So imagine a bunch of referees with the a big “H” on their backs. This are H refs! That’s how you say it. That’s how the CEO of Ahrefs says it! Small thing, but drives me nuts.