54 episodes

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

The Red Thread Podcast Tamsen Webster

    • Business

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

    How to Message Your Milestone - EP:100

    How to Message Your Milestone - EP:100

    When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us internally isn’t necessarily meaningful externally. You still need to show your audience, clients, or customers that you’re helping them get a goal that they want: achieve something, solve a problem, or meet an unmet need.

    Find the Red Thread at TamsenWebster.com.

    • 5 min
    Why You Can't Make Change Happen - EP:099

    Why You Can't Make Change Happen - EP:099

    There are two kinds of change, technical and adaptive, and you need to solve for the right one. Tamsen is working on a book about the Red Thread, and it’s been hard to get that change to happen. Michael Bungay Stanier’s advice was that she was probably solving for the wrong kind of change.

    Find the Red Thread at TamsenWebster.com.

    • 9 min
    How to Write Descriptions for Your Talks and Presentations - EP:098

    How to Write Descriptions for Your Talks and Presentations - EP:098

    Now that you have a great title, how do you write descriptions for your talk or presentation? Again, it’s about framing the ideas for the organizer to say yes, which means using the Red Thread. If we write descriptions so the organizer gets all their questions answered, it’ll answer their attendees’ questions, too.

    Find the Red Thread at TamsenWester.com.

    • 11 min
    How to Title a TEDx Talk - EP:097

    How to Title a TEDx Talk - EP:097

    When we’re trying to title a TEDx talk, we need to make sure it fits a format the organizer expects. If you look at the top 20 titles of TED talks, you’ll notice that none of them use the “Name: Subtitle” format. Instead, they’re always phrases like, “Do schools kill creativity?” or, “Your body language may shape who you are.”

    Find the Red Thread at TamsenWebster.com.

    • 6 min
    How to Title Your Keynote or Presentation - EP:096

    How to Title Your Keynote or Presentation - EP:096

    In order to title your keynote or presentation, start by asking what the audience needs to hear. This isn’t necessarily what you yourself think is most interesting or compelling. Instead, it’s about what your audience needs to say yes to before they can engage with those ideas.

    Find the Red Thread at TamsenWebster.com.

    • 6 min
    How to Create the Best Messages for Long Sales Cycles - EP:095

    How to Create the Best Messages for Long Sales Cycles - EP:095

    Long sales cycles make it hard to structure your message and address the right questions. The key is to instead structure a series of messages that answer the right question at the right time. It’s common for ALL of your messaging to be focused on how: the features and benefits of your product or service. The problem is that How is only useful to address once the audience when your audience gets to What Now.

    Find the Red Thread at TamsenWebster.com.

    • 7 min

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