The Redirect Podcast - SEO & SEM News & Discussions

BlackTruck Media + Marketing

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast

  1. [EP. 83] How Gen Z Plans Travel: TikTok, 48-Hour Trips, and What it Means for Destination Marketing

    11/25/2025

    [EP. 83] How Gen Z Plans Travel: TikTok, 48-Hour Trips, and What it Means for Destination Marketing

    Gen Z travelers aren't starting their trip planning on Google alone. They're scrolling TikTok, saving videos, and building itineraries from what shows up in their feed. In this episode of The Redirect Podcast, host Jason Dodge talks with Bethany Bee, Digital Content Specialist at Explore Utah Valley, about how this generation actually discovers and plans travel. Bethany brings a unique perspective as both a DMO marketer and a Gen Z traveler who's visited six countries and ten states in the past year. They cover why ChatGPT isn't a trusted travel guide yet, what makes content trustworthy versus skippable, why most trips are planned after arrival, and how DMOs can show up where travelers are actually searching. Plus, practical advice on repurposing content, leveraging local audiences, and measuring success beyond impressions.

    51 min
  2. [EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

    09/30/2025

    [EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

    Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows. In this short-format episode, we cover: What the &num=100 parameter was and why it mattered How its removal is affecting SEO reporting and visibility Why brands are seeing impression drops in Search Console — even without losing traffic or clicks What possible outcomes and adaptations marketers should expect If you’re in digital marketing or SEO, this is your quick guide to understanding what this change means and how to navigate it. For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-14-btw-with-blacktruck-googles-changes-impact-reporting-rankings/ .

    11 min
  3. [EP. 13] BTW with BlackTruck - Breaking down TikTok's new Travel Ads

    09/30/2025

    [EP. 13] BTW with BlackTruck - Breaking down TikTok's new Travel Ads

    TikTok has become one of the top sources for travel inspiration — and now, with TikTok Travel Ads powered by Smart+, the platform is making it easier for travelers to move from dreaming to booking. In this short format episode we breakdown the following: What TikTok Travel Ads are and how they work Why they matter for the travel and tourism industry Who they’re best suited for — hotels, resorts, DMOs, or airlines The cautions and watchouts with TikTok’s Smart+ automation If you’re in travel marketing, this is your quick guide to understanding how TikTok fits into your mix. For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-13-btw-with-blacktruck-breaking-down-tiktok-travel-ads/

    10 min
  4. [EP. 82] Separating AI Hype from Reality and Avoiding AI Optimization Scams

    08/26/2025

    [EP. 82] Separating AI Hype from Reality and Avoiding AI Optimization Scams

    AI is everywhere. From promises of guaranteed rankings in ChatGPT to a flood of so-called “AI experts,” in your LinkedIn feed. The noise can be overwhelming. In this episode of The Redirect Podcast, we're joined by Nick LeRoy from SEO Jobs to discuss what marketers should be paying attention to, the red flags to watch for, and how to use AI as a tool without falling for scams.

    41 min
  5. [EP. 82] The Redirect Podcast - Avoiding AI Optimization Scams and Separating Hype from Reality

    08/26/2025

    [EP. 82] The Redirect Podcast - Avoiding AI Optimization Scams and Separating Hype from Reality

    AI is everywhere. From promises of guaranteed rankings in ChatGPT to a flood of so-called “AI experts,” in your LinkedIn feed. The noise can be overwhelming. This Episode of The Redirect Podcast helps marketers sift through the noise that comes with AI advancements to separate the hype from the reality. Special guest Nick LeRoy (SEO Jobs) joins us to discuss what marketers need to pay attention to, he red flags to watch out for, and how to use AI as a tool without falling for scams.

    41 min

  6. 08/04/2025

    [EP.81] From Headlines to SERPs - Where PR Meets SEO

    In this episode of The Redirect Podcast, Delaney MacKenzie from the BlackTruck Team leads the discussions around the importance of aligning PR strategies with SEO to best maximize the effectiveness of both. Grab your notepad and listen in as Delaney outlines the steps necessary to get your brand mentioned and noticed by Google. Bonus conversations about how this aligns closely with the future of generative AI search, generative engine optimization, and what the LLMs care about.

    36 min
  7. [EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

    06/11/2025

    [EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

    Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.

    24 min
  8. [EP. 79] Search Beyond Google: How AI Is Changing the Way We Seek and Trust Information

    06/11/2025

    [EP. 79] Search Beyond Google: How AI Is Changing the Way We Seek and Trust Information

    Are we Googling less and asking AI more? In this episode of The Redirect Podcast, we explore the evolution of search in the age of AI. From ChatGPT to AI Overviews in Google, we unpack how our search behaviors are shifting, what it means for trust and digital literacy, and why marketers need to rethink discoverability in a world moving from links to answers. Whether you're a digital pro or just AI-curious, this episode offers smart, grounded insights into the future of search.

    49 min
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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast

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