5 episodes
The Refractive Mavericks Podcast Michael King & Troy Cole
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- Business
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5.0 • 1 Rating
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Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.
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When No-Shows Go 👇, Revenue Goes 👆
In this episode Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows.
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03 - Solving the 1 Virtual Consult “Road Block” All Practices Face
In today's episode, Troy and Michael discuss the 1 road block all practices face when trying to deploy and leverage virtual consults. They also go into a new service offering tailored to solve this very challenge.
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02 - Follow Chipotle’s lead to add another 30-40 eyes next month
In today's episode...
Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show.
In addition, you’ll discover:
- COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice)
- Chipotle’s Hybrid Model of customer acquisition that you can use to attract more surgery patients now
- The hidden limitations of only doing consults “the old way” (even if you're busy, you're still capped)
- The “first mover advantage” that’s out there for the taking (if you take action immediately)
- And more…
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01 - Growth Mindset, Fishing Poles, Sporting Goods, Conversions
In this episode, Michael and Troy rap about:
- The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace)
- The type of “Growth Mindset” that is required to increase refractive volume
- How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it)
- The problem with relying too much on your “pretty website”
- Limitations around the current opportunity in the refractive space
- A few of the best “fishing poles” we use to hook more prospects from of our clients’ websites
- The “smart cut” to get more patients now (the fast-lane roadmap)
And more…
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00 - Pre-start (this message was that important)
Before even launching the podcast, Michael and Troy make this on-the-fly recording to talk about the "Refractive Wave" and the best ways for world-class physicians to take advantage of it ASAP.
Be sure to subscribe so you don't miss an episode!