57 episodes

This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.

The Remarkable Credit Union Podcast Pixelspoke

    • Marketing
    • 4.5, 8 Ratings

This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.

    Why Consumer Data Privacy Matters, and How Credit Unions Can Prepare for Regulations

    Why Consumer Data Privacy Matters, and How Credit Unions Can Prepare for Regulations

    By now you've probably heard of the California Consumer Privacy Act (CCPA), but if you're not based in California, you may not be paying much attention... yet. Ben Herman, CEO of MadFish Digital, joins us to talk about how the CCPA is setting a precedent for a wave of similar regulations that will keep growing in strength and complexity, much like ADA. He discusses the specific steps credit unions can take to be out in front of this trend, whether or not you're based in California, and the ways in which COVID-19 has only heightened data privacy concerns.

    • 27 min
    Empathy in Action: Shifting the Center of the Credit Union Business Model

    Empathy in Action: Shifting the Center of the Credit Union Business Model

    In today's "new normal," what should credit unions be doing differently?  
    Gigi Hyland, Executive Director of the National Credit Union Foundation, joins us to share stories about putting empathy into action, explain how new member habits are changing the credit union business model, and what she would do if she was chartering a new credit union today.

    • 38 min
    Think Big and Dream Bigger: Innovation in the Midst of Crisis

    Think Big and Dream Bigger: Innovation in the Midst of Crisis

    Innovation is often born out of crisis. After all, when everything is running smoothly, there isn't much need to think differently. But are credit unions only reacting to the crisis at hand, or are they taking the opportunity to step back and "dream bigger?"

    Jon Jeffreys, President and CEO of Callahan & Associates, joins us to talk about why it's more important than ever to try new things, why helping our members isn’t enough, what three questions every credit union should be asking itself, and what learned from Mr. Rogers.

    • 36 min
    Doing The Right Thing: The New Competitive Advantage for Credit Unions

    Doing The Right Thing: The New Competitive Advantage for Credit Unions

    In the coming months, as we shift from crisis mode to our "new normal," companies will no doubt be hungry to start selling again. But what about our appetite as consumers?
    Becky Smith, Chief Strategy & Marketing Officer of State Employees' Credit Union (SECU), joins us to talk about how her team is focusing its marketing efforts during this time of need. She shares what they are doing to help members, employees, and their broader community; why it's important to pay attention to members’ evolving emotional states; and how focusing on impact and doing the right thing can become the new competitive advantage is for credit unions.

    • 39 min
    Leading with Passion & Compassion: How Credit Unions Can Step up During Uncertain Times

    Leading with Passion & Compassion: How Credit Unions Can Step up During Uncertain Times

    During times of crisis, credit unions must walk together with their members. But how?
    Jim Morrell, CEO of Peninsula Community FCU, joins us to talk about how to go to your core by putting your mission statement front and center, how to care for the short- and long-term financial health of your members, and how to reach members who won’t reach out to you for help.

    • 32 min
    Practical & Actionable Ideas for Credit Unions During the COVID-19 Crisis

    Practical & Actionable Ideas for Credit Unions During the COVID-19 Crisis

    Credit unions, like many businesses, are currently facing a lot of unknowns. It's not always clear what to do, or how to go about doing it. Luckily, George Hofheimer, Executive Vice President of Research and Development at Filene, is here to help.
    He joins our podcast to talk about the number one thing that credit unions should be focused on right now, innovation opportunities in the current environment, and post-pandemic member service strategies.

    • 41 min

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4.5 out of 5
8 Ratings

8 Ratings

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