58 episodes

Welcome to The Retail Whore by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whore, a show that entertains and educates!

The Retail Whore Michelle Sherrier

    • Arts
    • 5.0 • 18 Ratings

Welcome to The Retail Whore by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whore, a show that entertains and educates!

    EP 57: THE POWER OF AFFILIATE MARKETING

    EP 57: THE POWER OF AFFILIATE MARKETING

    We are so excited to have Kelly Morrison, founder of Create Your Affiliate Program (CYAP), as this week’s guest. On this episode, Kelly & Michelle breakdown exactly what an affiliate program is, how to create a profitable affiliate marketing program, and how retailers can utilize affiliate marketing to push online sales and help make more income and more impact by leveraging the power of affiliates.
    And while Kelly founded Create Your Affiliate Program in 2018, she is not brand new to running successful affiliate programs; in addition to her work at CYAP, she also runs The Virtual Peacock, a Virtual Assistance company she founded in 2008 after graduating from both Louisiana State University (Geaux Tigers!) and Assist University, an online training program for Virtual Assistants. When she is not working as a VA and supporting entrepreneurs with their affiliate programs, she enjoys spending time with my family and friends, reading, going to concerts, traveling and tweeting! 
    Click here to download Kelly’s “5 Steps to Selling More Products” workbook. For the full experience, check out our YouTube Channel!
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    • 43 min
    EP 56: CELEBRATING CHILDREN OF COLOR WITH ANNA HARRIS-LYONS FOUND OF ANNA + POOKIE

    EP 56: CELEBRATING CHILDREN OF COLOR WITH ANNA HARRIS-LYONS FOUND OF ANNA + POOKIE

    This week we are very excited to interview Anna Harris-Lyons. Anna founded ANNA+POOKIE after years of being disappointed with the lack of diversity in party supplies. For many years, it had been impossible to find party characters or themes that represent black and brown children. ANNA+POOKIE Party Supplies is the only black, female-owned shop dedicated to providing party supplies created for children of color.
    In 2017, she began developing a product line of party supplies. In 2018, she launched ANNA+POOKIE, which features brown-skinned, curly-haired, full-lipped characters that look like an underserved demographic in the party supply industry. Their current themes include a Mermaid, Ballerina, Princess, Superhero for girls, and a pirate and Superhero theme to celebrate boys!
    Michelle & Anna jump in and discuss her journey in creating this amazing line. She is incredibly passionate about creating products that empower children. Their party supplies help them cultivate a loving self-image, boost their confidence, and show them that they deserve space on the party store aisle. Her business is small, but her company mission is enormous. She is dedicated to changing the face of party supplies forever!
    She truly is inspiring and we are so grateful she took time out of her busy schedule to chat with us.
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    • 43 min
    EP 55: ENCOURAGING HOLISTIC WELLNESS & CELEBRATING THE SPIRIT OF COMMUNITY

    EP 55: ENCOURAGING HOLISTIC WELLNESS & CELEBRATING THE SPIRIT OF COMMUNITY

    On this week’s episode, we welcome Ashlan Christoph, mama of two, business owner and Modern Muse. Ashlan is an owner of multiple businesses, and has worked to create retail spaces that not only inspire her customers but feel good to be in! First creating Serendipity Gift Shop in 2012, a beautiful retail space that became the go-to for gifts in the Studio City, California neighborhood. She began expanding in more esoteric ways in her personal life and it became mirrored in her businesses. In June 2019 she opened Muse House Retreat, a space that focuses on connecting the community with tools and guides to help them along their own inner journeys. It was followed by the opening of Casa Muse in 2022, a space to hold intentional events and further help others connect with their healing journeys.
    She's a mother of two boys ages 8 and 20 and is also the host of her own podcast called "Becoming Muse."
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    • 1 hr 5 min
    EP 54: 'SACRED TREASURES FOR A BEAUTIFUL LIFE' WITH LEIGHANN HUBERMAN OF ARK MADE

    EP 54: 'SACRED TREASURES FOR A BEAUTIFUL LIFE' WITH LEIGHANN HUBERMAN OF ARK MADE

    Ark Made was created out of the back office of The Ark Bookstore - Santa Fe's metaphysical wonderland for 40 years. Leighann Huberman, co-owner of Ark Made, had been a buyer and marketer for The Ark for a long time. Joanie and Tsering (Ark Made's 2 other Co-Owners) were, and still are, the owners of The Ark Bookstore. People kept coming in and looking for ways to cleanse their space without having to burn herbs, so they created their Crystal Aromatherapy Mist set - and they were a hit! A rep saw their products in the store and urged them to get a catalog together. She taught herself Photoshop and InDesign and put together a catalog. Soon they had shops from all over the Western part of the US looking to carry their products. Fast forward 5 years and they have grown into a whole separate company and are now in hundreds of retailers within the US... and even some internationally.
    Ark Made really strives to put a sprinkle of magic into people's lives through our products. They believe that education is extremely important, and want people to dip their toes into the magic that they have to offer confidently. Whether it is cleansing, working with crystals, or igniting an intentional candle, they make it so that folks can feel confident through education and step-by-step instructions - and they can reap the benefits of a positive experience.
    Light a candle, turn down the lights and get comfortable as Leighann & Michelle discuss the creation of Ark Made, living in Santa Fe, Ark Made’s switch to Mountain Sage, twin flames, balance, crystals and much, much more.
    This week’s episode is sponsored by Fine Lines Showroom, a west coast wholesale rep agency with showrooms in LosAngeles, LasVegas and Seattle representing over 50 fabulous gift, fashion + home lines. 
    Use the promo code PODCAST (all upper case) at checkout to save 10% on any order on EGG . One time use only. Good through 8/15/22.
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    • 1 hr
    EP 53: KAILA PIEPKOW / FOUNDER CREATOR DOX DESIGN

    EP 53: KAILA PIEPKOW / FOUNDER CREATOR DOX DESIGN

    ‘Breathing Life into Your Brands Mission, Vision & Values with the Power of Visual Storytelling’
    After taking her first few years out of college in the traditional agency route, Kaila felt restless… like her cup wasn’t being filled to the top. She had a vision, and she knew the kind of clientele she wanted to serve. She wanted to take her two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!
    Today, she is proud to lead her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, they work together seamlessly to create #droolworthy brands and design for people just like you: the dreamers, the doers, and the design obsessed.
    Michelle & Kaila go through the steps on helping clients identify their brand and the fact finding steps involved. For anyone looking for some hot tips on creating your brand, this is a must-listen-to episode! 
    Dox Design
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    • 51 min
    EP 52: WHAT A DIFFERENCE A YEAR MAKES!

    EP 52: WHAT A DIFFERENCE A YEAR MAKES!

    What started out as Instagram live interviews to stay connected with people during the pandemic, then evolved into a podcast concept and here we are 1 year later, over 6000 downloads and over 50 episodes! This week’s episode is a #solocast with Michelle talking about lessons & stories in launching her podcast 1 year ago – the good (sponsorships!), the frustrating (lost recordings) and what the next year will look like. Hint: Exciting stuff! 
    Thank you to all our listeners. We would not be here without your support and for that we are grateful.
    www.mcdesigncollaboration.com

    • 41 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Kitty Meow Boutique ,

OMG - my people! 🙌🏼

Michelle is seriously my kinda people. Her combination and humor, knowledge, and keeping it real is exactly what I need in business and life. Love how Michelle is a true supporter of the retail and creative community. Highly recommend!!! 🔥🔥🔥

Fergus leave that food alone ,

Absolute MUST and absolute LOVE.

I cant remember how I came across this podcast but it was like an angel came from heaven and said I know you need this…here🤣
Been in retail for years and I dont really have a lot of friends in retail and I LOVE to talk retail, fashion - all of it…needless to say I’ve been lonely 😂. Also it so wonderful to know I’ve been doing things right or what I haven't been I now know how to get right. ALSO!! Im opening my own boutique, after years of doing it for everyone else, and this has been so helpful!!!
The opening music gets me excited, the chat is super interesting, never boring, Michelle is funny and engaging! The guests are all people that have real experience, in the real world AND I love how they sometimes share how they did it wrong first. Anyway! If you love retail this podcast is great!!! I look forward to listening to it as I work on my space to turn it into a store!

HB_Madre ,

Keep them coming!

Came upon this podcast through my Instagram feed and I absolutely love it!! The stories and conversation flow make it really enjoyable during my morning drive. I have recommended to some friends and they love it, as well. Have added to my podcast library and will continue to listen.

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