163 episodes
The Rethink Marketing Podcast Eric Reed & Colin Jeffries
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- Business
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5.0 • 27 Ratings
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Are you drowning in the sheer volume of contradicting marketing & sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast.
The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Eric Reed open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales.
When you’re ready to rethink marketing and sales, dive in with us! If you haven’t been promoted to Chief Marketing Officer or Chief Revenue Officer within six months of listening to the Rethink Marketing Podcast, we’ll give you a full refund!
Email us at: take5@reed5group.com Or visit us at www.rethinkmarketingpodcast.com
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Was Your Old Man Right?
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won't do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All this and more on this week's Rethink Marketing Podcast!
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why Scheduling is Backfiring and What We Should Do Instead
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and thoughtful planning? How do we streamline the content approval process and create inviting conversations with our social media audiences?
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Do You Have the Chutzpah to Take Great Content Cues?
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we step in and answer pressing, challenging, and unanswerable questions? Too many marketing and content leaders rely on Google Trends or Answer the Public. While those resources are not bad, they are definitely not leading us down the path of remarkable, valuable content. If content for content's sake is wrong, what is right?
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why Marketers Should Stop Leaving Copyright Decisions to the Legal Team
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization's copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversation unpacks the "how" and "why" of copyright protection for marketing leaders--all in about 15 minutes!
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Should College Students Major in Sales?
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries answer the question: should college students major in sales? With fewer than 60 universities in the United States offering sales as a major, is this an underserved market or are other majors preparing students for sales success? With the foundations of sales laid in relationship building, networking, negotiation, and problem solving, how should students and their parents evaluate majors when it comes to building a career in sales?
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
A Walk on the Wild Side or Total Brand Suicide?
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide--which may also translate to career suicide for marketing leaders! How far is too far, and where do advertisers find the equilibrium of being memorable without offending their core audience? Sometimes taking a walk on the wild side pays off big with customers and stakeholders, so let's figure out the right way to get the right kind of attention!
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
We all need to challenge conventions more frequently
The marketing industry has changed so much in the 25 years I’ve been involved with it, but why do we still hold on to long-standing conventions? The hosts and guests attempt to challenge conventions and inspire us to think differently. Bravo!
This made me think… and rethink
I’m not a natural sales person or marketer. I struggle with both. When I have a question, this is where I go to find an answer.. I TRUST! Plus, (bonus).. they’re fun to listen to!
Motivation for Marketing
This is like networking with other agency owners! Get insights, observations, and honesty. The format works great with the exchange between the hosts, and you feel a part of the conversation.