31 episodes

"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.

In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.

The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!

The Revenue Cafe Gary Amaral

    • Business
    • 5.0 • 1 Rating

"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.

In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.

The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!

    #30 - You Need to Reinvent Your PLG Sales Team (Part 1) - with Massimo Arrigoni

    #30 - You Need to Reinvent Your PLG Sales Team (Part 1) - with Massimo Arrigoni

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Massimo Arrigoni, CEO of BEE Content Design. A successful PLG strategy fills the funnel with users of all shapes and sizes. In this model, there are no prospects; just customers who are at different phases of product adoption. Massimo teaches that sales teams need to change the way they qualify, contact, and engage with customers.

    HIGHLIGHT QUOTES

    Communicate in a product-focused way - Massimo: "You have to have people on your sales team that are very product-focused, very familiar with the product, great if they're using the product themselves all the time because they are dealing with people that are very familiar with the product."

    You can find out more about Massimo in the link below:

    LinkedIn: https://www.linkedin.com/in/saas-ceo-massimo-arrigoni/

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 8 min
    #29 - RevOps Ain't a Methodology (Part 2) - with Matt Bolian

    #29 - RevOps Ain't a Methodology (Part 2) - with Matt Bolian

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we welcome back Matt Bolian, Co-Founder, and Head of Strategy and Growth at RevPartners. Matt discusses that RevOps is the science of sustainable revenue growth that enables revenue teams to teach, measure, repeat, improve, and apply growth strategies to the full revenue cycle. He breaks down the RevOps framework and answers audience questions on how to get started on RevOps.

    HIGHLIGHT QUOTES

    Get into a CRM first to start RevOps - Matt: "The way I say start is go into Salesforce or go into HubSpot, get certifications, and then get a role where you are in the CRM each and every single day and then you can start checklists."

    You can find out more about Matt in the link below:

    LinkedIn: https://www.linkedin.com/in/matthewbolian/

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 8 min
    #28 - RevOps Ain't a Methodology (Part 1) - with Matt Bolian

    #28 - RevOps Ain't a Methodology (Part 1) - with Matt Bolian

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Matt Bolian, Co-Founder, and Head of Strategy and Growth at RevPartners. The definition of RevOps has become muddied, so Matt debunks what it is not amidst buzzwords like "alignment" and "methodology." Billion-dollar companies were already executing RevOps long before the term even existed.

    HIGHLIGHT QUOTES

    What RevOps is NOT - Matt: "It is not new, it is not a methodology or alignment, it is not a mindset or a way of thinking, and it's not something you can start or stop. Everybody, if you have a business or you are working for a business, you are participating in revenue operations."

    You can find out more about Matt in the link below:

    LinkedIn: https://www.linkedin.com/in/matthewbolian/

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 8 min
    #27 - Your Agency Relationship Is Doomed (Part 2) - with Megan Zink

    #27 - Your Agency Relationship Is Doomed (Part 2) - with Megan Zink

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Megan Zink, the Sr. Director for Demand Gen Marketing at ReviewTrackers. Working with an agency is a partnership. They do not replace your team; they augment them. An agency is not a set-it-and-forget-it setup and data sharing is imperative to achieve success. The way to achieve this is through overcommunication and optimization.

    HIGHLIGHT QUOTES

    Data sharing is necessary for success with an agency partner - Megan: "Two-day data sharing is absolutely imperative. You have to treat them like they are a part of your team. You can't just say, hey, you out in leftfield, we need to hit this metric and we need to bring in this much revenue. You need to tell them what is successful on your end."

    You can find out more about Megan in the link below:

    LinkedIn: https://www.linkedin.com/in/megan-zink/

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 8 min
    #26 - Your Agency Relationship Is Doomed (Part 1) - with Megan Zink

    #26 - Your Agency Relationship Is Doomed (Part 1) - with Megan Zink

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Megan Zink, the Sr. Director for Demand Gen Marketing at ReviewTrackers. She shares how their aggressive growth led them externally to work with an agency. While not all agency relationships pan out, the demands of their goals led them to one that helped them meet their targets in PPC and SEO.

    HIGHLIGHT QUOTES

    Stats indicate that working with an agency can 1.7x immediately- Megan: "Patience is a virtue here. But, since that time, these were some really exciting stats for me to see and share with you. We've generated over $800,000 in the pipeline for about almost $500,000 spent. So we've definitely 1.7-ed it."

    Partnering with an agency has increased branded keyword searches - Megan: "We've also increased our branded keyword searches for ReviewTrackers, things like that, by 142% each. So that, to me, is a really good indicator that we're starting to take hold in the market, and then also increase total opportunities from organic search by 366%."

    You can find out more about Megan in the link below:

    LinkedIn: https://www.linkedin.com/in/megan-zink/

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 7 min
    #25 - Pricing: The Forgotten Growth Lever (Part 2) - with Patrick Campbell

    #25 - Pricing: The Forgotten Growth Lever (Part 2) - with Patrick Campbell

    On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Changing your price will always come as a shock even to your most loyal customers. However, by doing your research, conducting impact analysis, and framing your message properly, you will reduce the churn that you expect because of these changes.

    HIGHLIGHT QUOTES

    Underpricing your product or service makes you lose deals - Patrick: "If you're not losing deals because of your price, you're not testing that pricing power. You actually might be losing deals because of that price. And so, I have found that about 80 to 90% of companies that I've interacted with or seen the data on, they're underpriced."

    You can find out more about Patrick in the links below:

    LinkedIn: https://www.linkedin.com/in/patrickccampbell/
    Twitter: https://twitter.com/patticus
    Email: pc@patticus.com

    Check out more Hot Takes on revenue acceleration on our website below!

    Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

    • 7 min

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