70 episodes

Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process.

Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations.

Let's unpack everything that optimizes and powers the revenue engine with this brand new podcast from Growth Forum https://www.growthforum.io

The Revenue Engine Rosalyn Santa Elena

    • Business
    • 4.8 • 17 Ratings

Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process.

Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations.

Let's unpack everything that optimizes and powers the revenue engine with this brand new podcast from Growth Forum https://www.growthforum.io

    Leveraging Content to Power The Revenue Engine with Rishabh Bhandari, CEO and Founder at Content Beta

    Leveraging Content to Power The Revenue Engine with Rishabh Bhandari, CEO and Founder at Content Beta

    Content is such a critical part of any organization. Especially in today’s world where we are all inundated with information, cutting through the noise and getting the right messaging to the right personas at the right time is so important.
    In this episode of the Revenue Engine podcast, Rishabh Bhandari, the CEO and Founder at Content Beta, shares how to leverage content to not only engage prospects at the top of the funnel, but how to drive engagement at every stage of the funnel, especially after a prospect becomes a customer.
    🔗 LINKS
    Connect with Rish on LinkedIn, or at the Content Beta website.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 22 min
    Accelerating Topline Growth by Putting the Sales Team at the Center with Yogi Panjabi, Co-Founder at PeopleLens

    Accelerating Topline Growth by Putting the Sales Team at the Center with Yogi Panjabi, Co-Founder at PeopleLens

    What if you could take your best performing sales executive and clone him/ her? Or at least understand the behaviors and the attributes of that person that help them be more successful than their peers? 
    In this episode of The Revenue Engine Podcast, Yogi Panjabi, the Co-Founder at PeopleLens shares why putting your sales team at the center of your revenue engine can help drive better topline growth, accelerate revenue, and help uplevel your sales organization. 
    🔗 LINKS
    Connect with Yogi on LinkedIn, or at the PeopleLens website.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 23 min
    Product Led Growth as a Mindset with Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow

    Product Led Growth as a Mindset with Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow

    Product-led growth (PLG) is such a hot topic right now. But how do you know if this product-led motion is right for your business? 
    In this episode of The Revenue Engine Podcast, Esben Friis-Jensen, the Co-Founder and Chief Growth Officer at Userflow, shares his perspective on how to set up a PLG motion for success.
    Esben is a huge champion of the power of product-led and shares best practices around a PLG motion - and explains why it is not just a motion - it’s a mindset.
    🔗 LINKS
    Connect with Esben on LinkedIn, or at the Userflow website.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 28 min
    Unlocking Revenue Attribution with Steffen Hedenbrandt, Co-Founder and Chief Marketing Officer at Dreamdata

    Unlocking Revenue Attribution with Steffen Hedenbrandt, Co-Founder and Chief Marketing Officer at Dreamdata

    In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?
    In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s important, and how to best approach it.
    If you’ve ever struggled with mapping the key data points across the customer journey, you won’t want to miss this episode!
    🔗 LINKS
    Connect with Steffen on LinkedIn, or at the Dreamdata website.
    Find the B2B Go To Market Benchmarks 2022 here.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 33 min
    Unifying Data Across the End-to-End Customer Journey with Abhijeet Vijayvergiya, CEO and Co-Founder at Nektar

    Unifying Data Across the End-to-End Customer Journey with Abhijeet Vijayvergiya, CEO and Co-Founder at Nektar

    In this episode of The Revenue Engine Podcast, Abhijeet Vijayvergiya, the CEO and Co-Founder of Nektar, joins Rosalyn to discuss best practices for connecting your systems, connecting your data, and driving better productivity and visibility across your revenue team.
    🔗 LINKS
    Connect with Abhijeet on LinkedIn, or at Nektar.ai.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 32 min
    Powering the Revenue Engine through Customer Success with You Mon Tsang, CEO and Founder at ChurnZero

    Powering the Revenue Engine through Customer Success with You Mon Tsang, CEO and Founder at ChurnZero

    “Customer Success connects why customers buy your solution with what your customers get using a proactive and prescriptive customer management approach to reach both your customer and your company’s goals.” - per ChurnZero’s CEO and Founder, You Mon Tsang. 
    In this episode of The Revenue Engine podcast, serial founder and entrepreneur, You Mon Tsang, shares how to best leverage customer success to drive customer satisfaction, leading to customer retention and better revenue outcomes.
    Take a listen and learn how to optimize the end-to-end customer experience.
    🔗 LINKS
    Connect with You on LinkedIn, or at the ChurnZero website.
    Follow Rosalyn on LinkedIn.
    The Revenue Engine is powered by Outreach.
    The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

    • 29 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

Dan1777999877 ,

Can’t Miss!

It’s obvious Rosalyn puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

Koolaid 125 ,

Great content!

I’ve been following Rosalyn for a long time now and it’s awesome getting to learn from her and others who have paved the rev ops road ahead of me. Thanks so much for what you are doing!

Lyndsay_14 ,

Helpful and informative

Well thought out questions and great / unique perspectives on go to market operations

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