69 episodes

Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.

The Revenue Marketing Report revenuemarketingreport

    • Business
    • 4.8 • 18 Ratings

Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.

    Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

    Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

    Tim Parkin, Advisor & Consultant, and President of Parkin Consulting,  shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.
     
    For more great content like this, check out calibermind.com.

    • 25 min
    Marketing Short Cuts or Missteps? You Decide

    Marketing Short Cuts or Missteps? You Decide

    Drew Smith, Founder & CEO at Attributa joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares his top buzzword for operations consultants,  how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space.
     
    For more great content like this, check out calibermind.com.

    • 43 min
    How to Identify and Tune Into Your Strengths

    How to Identify and Tune Into Your Strengths

    Joy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.
     
    For more great content like this, check out calibermind.com.

    • 20 min
    Planning Your B2B Social Media Strategy

    Planning Your B2B Social Media Strategy

    Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.
     
    For more great content like this, check out calibermind.com.

    • 28 min
    Do You Really Need a B2B Funnel?

    Do You Really Need a B2B Funnel?

    Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer.
     
    For more great content like this, check out calibermind.com.

    • 30 min
    The Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?

    The Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?

    Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.
    For more great content like this, check out calibermind.com.

    • 37 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

darcienich ,

Great Listen

Content is always spot on - great listen for my commute.

sssssss12sam ,

Good content hard product sell

The podcast and the company have good speakers and go through meaningful topics, but every episode has a flow-breaking hard product sell that is annoying.

Look I get that this is a branded podcast that doesn’t mean you need to inject a hard sell every episode. Be better and try to build this channel for continent and the awareness not just a in your face hard sell. If your product interests folks over time they will check out your website and interact with your brand. Today folks just want to hear topical discussion with relevant folks.

ScottStringfellow ,

Great guests!

Each of the episodes so far do a great job of getting a diverse viewpoint from thought leaders across b2b marketing disciplines.

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