The Revenue Secret Associations West has Mastered, ft. Jim Anderson, President and CEO

Every podcast has a first episode. Not every first episode sounds like this.

Jim Anderson has spent 22 years as President and CEO of Associations West proving that communication is not overhead. It is infrastructure. In this first episode of Revenue Speaks, host Sheila Johnston sits down with Jim for a conversation thirteen years in the making.

They cover membership growth, brand evolution, strategic storytelling and the one role every executive team is missing. Spoiler. After this episode every executive is going to want their own Jamie.

In the end, it all comes back to communications.

Links Mentioned in the show:

Associations West — www.associationswest.org

Revenue Speaks — www.revenuespeaks.com

Luminari Partners — www.luminaripartners.com

Revenue Alignment Assessment — www.revenuespeaks.com

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 https://www.youtube.com/@RevenueSpeaks

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗https://www.linkedin.com/in/sheilabjohnston/

🔗https://www.linkedin.com/company/luminaripartners/

🔗https://www.linkedin.com/company/page-design-group

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.revenuespeaks.com

🌐 www.luminaripartners.com

🌐 www.pagedesigngroup.com

_____________________________________

0:00 Introduction: Where Communication Becomes Growth

0:46 Meet Jim Anderson: 22 Years of Mission Driven Leadership

2:57 What Is an Association and How Is It Different From a Nonprofit?

5:40 What 38 Years in Mission Driven Work Teaches You About Communications

6:12 Breaking Through Communication Clutter

7:33 Getting Everyone Aligned on Your Mission

8:42 Embedding Communication Into Your Team Culture

10:06 Strategic Plans That Do Not Drive Decisions

11:19 Too Many Metrics Causing Organizational Confusion

13:01 How a Simple Membership Model Change Drove 45% Growth

15:14 How Do You Actually Listen to Your Members?

17:09 Building a Data Driven Culture

18:19 Keeping Your Board at the Right Level

20:19 When Your Brand No Longer Represents Who You Serve

27:34 Funding and Leading Innovation on a Limited Budget

30:07 Hiring the Right Communications Talent

31:38 How Jamie and Strategic Storytelling Changed Everything

33:51 Why Asking Good Questions Is So Hard

34:35 Leading Change When People Resist It

35:32 When Should You Start Your Strategic Thought Shift?

37:39 The Two Reasons Most Executives Get Let Go

38:55 The Moment It All Comes Back to Communications

39:02 Closing Thoughts and Revenue