53 episodes

Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.

The Rick Magennis Show Rick Magennis

    • Business
    • 5.0 • 6 Ratings

Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.

    Affiliate Media Buyers

    Affiliate Media Buyers

    In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable and why more brands should consider working with them. 

    • 24 min
    Adoption of AI models in managing affiliate monetization

    Adoption of AI models in managing affiliate monetization

    In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks, and how it's making publishers' lives easier. 

    • 23 min
    Why All Amazon Sellers Need to Consider Affiliate Marketing

    Why All Amazon Sellers Need to Consider Affiliate Marketing

    In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attribution API to operate.  David is a wealth of knowledge on this topic and numerous nuggets can be pulled from the conversation. 

    • 27 min
    Affiliate Marketing Trade Publication Helping the Industry Grow

    Affiliate Marketing Trade Publication Helping the Industry Grow

    In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities all around the world. 

    To learn more about the Martech Record, check out their website. 

    • 19 min
    Tips For Diversifying Your Affiliate Program

    Tips For Diversifying Your Affiliate Program

    This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds.

    [04:32] The different types of affiliates brands can incorporate into their strategy.
    [07:12] Why brands should diversify their affiliate portfolio.
    [08:20] Affiliate marketing comes down to building relationships.
    [12:27] Having the right messaging to get responses from cold outreach.
    [14:30] Identify conflicts of interest in affiliate partnerships.
    [16:00] Where to start with your affiliate marketing in 2024.
    [19:11] Listen to Rick’s Insider Tips!

    Learn more about Rick and his affiliate management agency by going to https://bearcatmedia.com

    To hear more affiliate marketing-related podcast episodes check out this page

    • 30 min
    M&A In Affiliate Marketing & What You Need To Know

    M&A In Affiliate Marketing & What You Need To Know

    In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't going anywhere, in fact, it is becoming a strategy that could take any business to the next level. 

    • 35 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Chris Maddern ,

Excellent podcast!

Really a great listen. Highly recommend.

Alyssa Ginex ,

Very informative

This is one of only a couple of podcasts on affiliate program management and it is very informative. The guests Rick has on provide tremendous value and share their vast knowledge of the affiliate marketing space.

360air ,

Rick’s podcast are a great way to learn best practices

The best thing about Rick’s podcasts is that that he provides great detail into how to improve your affiliate program with interviews with industry professionals.

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