The Rick Magennis Show Rick Magennis

In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable and why more brands should consider working with them. 

In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks, and how it's making publishers' lives easier. 

In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attribution API to operate.  David is a wealth of knowledge on this topic and numerous nuggets can be pulled from the conversation. 

In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities all around the world. 

To learn more about the Martech Record, check out their website. 

This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds.

[04:32] The different types of affiliates brands can incorporate into their strategy.
[07:12] Why brands should diversify their affiliate portfolio.
[08:20] Affiliate marketing comes down to building relationships.
[12:27] Having the right messaging to get responses from cold outreach.
[14:30] Identify conflicts of interest in affiliate partnerships.
[16:00] Where to start with your affiliate marketing in 2024.
[19:11] Listen to Rick’s Insider Tips!

Learn more about Rick and his affiliate management agency by going to https://bearcatmedia.com

To hear more affiliate marketing-related podcast episodes check out this page

In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't going anywhere, in fact, it is becoming a strategy that could take any business to the next level.