The Right Amount of Awesome - Punch

Brian Tillman went from writing random product descriptions in a freezing warehouse to building a 50-person agency serving cybersecurity and tech companies. In this episode, he unpacks the shift from selling features to selling outcomes, why he walked away from growing to 100 people, and how “the right amount of awesome” became the standard for everything they do.

Episode Highlights

•  The real difference between selling features vs. selling outcomes
•  How Punch found its niche by following momentum, not forcing a plan 
•  The moment Brian realized bigger wasn’t better 
•  A grounded take on AI: what it actually changes (or doesn’t) 
•  The philosophy of “the right amount of awesome” and how it shapes decisions across the agency