26 min
The Importance of Auditing Your Analytics - Part 1 Modern Marketing Messages
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- Marketing
It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working.
In this episode we’re going to explore the importance of auditing your website’s analytics. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics and so much more.
If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here.
Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon.
Follow this podcast on your preferred podcasting platform so you never miss an episode.
This podcast is brought to you by Americaneagle.com Studios.
Connect with:
Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn
Charles Ro: LinkedIn
It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working.
In this episode we’re going to explore the importance of auditing your website’s analytics. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics and so much more.
If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here.
Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon.
Follow this podcast on your preferred podcasting platform so you never miss an episode.
This podcast is brought to you by Americaneagle.com Studios.
Connect with:
Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simon Mandel: LinkedIn
Charles Ro: LinkedIn
26 min