27 min

The ROI of Design Motley Fool Money

    • Investing

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
 
Companies mentioned: PEP, MMM, AAPL
 
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
 
Companies mentioned: PEP, MMM, AAPL
 
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
Learn more about your ad choices. Visit megaphone.fm/adchoices

27 min

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