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Church marketing can be a tricky thing. It's easy to cross the line from effective promotion to cheesy pandering. But when done well, church marketing can play a powerful role in attracting new worshippers and growing the congregation.
There are many different aspects of church marketing, from advertising and public relations to social media and website design. Whatever tactics are employed, what matters most is that the church's promotional efforts are genuine and impactful.
The challenge for church leaders is to find the correct balance between using church marketing to create this meaningful relationship and the appropriate cost and time commitment required to achieve this.
In this episode, we sit down with the Director of Communication and Strategy of Ready Set Grow, Pastor Kelvin Co. He will discuss how relationship building is a key component in church marketing and how it relates to any church's overall mission and purpose.
“All of these communication, technology, production tools are all simply vehicles to accomplish one thing only. Pastors are called to shepherd a community. A pastor is called to a community, and all of these tools are simply to facilitate that shepherding relationship.”
Hopefully, you will walk away with some ideas for your church and a fresh perspective on church marketing.
By the end of this episode, you will learn:
Church marketing strategies to help grow your churchHow your church can benefit from digital marketing How relationship strengthens church marketingHow to keep millennials engaged in churchEssential church media trendsAnd so much more…Resources Mentioned:
Know more about the Ready Set Grow Inner Circle program: The Ready Set Grow Inner Circle
Try out the RSG University 30-day free trial: RSG University
Other Episodes You May be Interested In:
How the Right Marketing Can Enhance Discipleship
How to Market Your Small Church: A 9-Part System for Every Pastor
The Future of Church Growth is Changing Fast—If You Blink, You'll Go Extinct
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