166 episodes

Through interviews, stories, and research, Ryan Hanley examines how insurance professionals reach peak performance in life and business. Why subscribe to The Ryan Hanley Show? CURIOSITY. I’m curious about how people get better at the business of insurance. I’m curious about how people find meaning in their life. I’m curious about how people overcome obstacles (most notably the ones they put in front of themselves). I’m curious about life, our planet, aliens, drugs, money, government, and a million other things and over the course of the life of this podcast, we're going to try and examine them all. If you’re curious too, then you're in the right place.

The Ryan Hanley Show Ryan Hanley

    • Business
    • 4.9 • 91 Ratings

Through interviews, stories, and research, Ryan Hanley examines how insurance professionals reach peak performance in life and business. Why subscribe to The Ryan Hanley Show? CURIOSITY. I’m curious about how people get better at the business of insurance. I’m curious about how people find meaning in their life. I’m curious about how people overcome obstacles (most notably the ones they put in front of themselves). I’m curious about life, our planet, aliens, drugs, money, government, and a million other things and over the course of the life of this podcast, we're going to try and examine them all. If you’re curious too, then you're in the right place.

    RHS 158 - The Ultimate Inbound Video Marketing Strategy Breakdown

    RHS 158 - The Ultimate Inbound Video Marketing Strategy Breakdown

    This episode is a replay of a live webinar Ryan  did for David Carothers and the Killing Commercial community, breaking down the step-by-step method he's used over the last decade to drive consistent inbound leads into his agency using video marketing.
    This is a hyper-tactical episode, so sharpen your pencil and get ready to learn ALL the secrets of inbound video marketing.
    Don't miss this episode...

    Episode Highlights:

    Ryan explains that he repeated the 100 days, 100 videos commitment in 2020, using the same technique he used in 2018. (8:24)


    Ryan discusses how he searches for and creates his list of topics, which he then turns into a headline for videos that provide solutions. (11:31)


    According to Ryan, if the video has good audio and clean visuals, consumers will pay attention to it; but, if the video has a busy background, their attention will begin to dry up. (15:30)


    Ryan mentions the advantages of using the sun as the video's lighting setup and having crisp, clean audio. (19:07)


    Ryan shares that he doesn't use his costly camera equipment, but rather the cinematic mode on his iPhone, which performs the job very effectively. (22:47)


    Ryan believes that it is important to have a simple, clean, and repeatable video setup. (25:17)


    Ryan explains how he grabs his video from his iPhone and why his video templates are remarkably similar. (29:27)


    Ryan discusses the video formula he uses: beginning hook, middle build, and ending payoff. (31:26)


    Ryan mentions where he publishes his videos and why he distributes them where he does. (42:12)


    Ryan explains how referrals and people who contact you as a result of your video are not the same thing and should be handled differently. (46:08)


    Ryan describes what he does and how he handles phone calls from people in the internet space. (50:15)



    Key Quotes:

    “We use video every day in everything we do not just to do video to get some attention. We do it to drive business” - Ryan Hanley

    “Your consumers don't care. They absolutely, positively, without a doubt, do not give a crap about what equipment you use. Here's what they care about. They care that you are clear that they can see you and they care that they can hear you. And then after those two things, nothing else matters.” - Ryan Hanley

    “Doesn't matter how big the account is, solve the problem. Go back and round out the account.” - Ryan Hanley


    Resources Mentioned:


    David Carothers LinkedIn

    Killing Commercial

    SIAA

    Reach out to Ryan Hanley

    • 1 hr 5 min
    RHS 157 - A Rambunctious Conversation on Insurance with Jason Cass

    RHS 157 - A Rambunctious Conversation on Insurance with Jason Cass

    In this episode of The Ryan Hanley Show, Ryan Hanley is joined by Jason Cass for an absolute blitz of conversation on insurance, insurtech, and everything and anything else we could discuss in a 60-minute podcast. You will be educated, and you will certainly be entertained.
    You are welcome, insurance industry...

    Episode Highlights:

    Ryan mentions that he will be purchasing David Carothers' book The Dirty 130 for his team since the book when combined with the workbook, is an extremely exciting program for producers (3:07)


    Jason explains that everything he and Ryan talked about before about what will happen in the insurance industry is already happening. (5:22)


    Ryan believes that there are brilliant individuals flying about all over and that if you have the opportunity to give them lifestyle work rather than a traditional job, you can get fantastic people all across the country. (7:22)


    Jason acknowledges that SAA provided him with the contract that got him the appointments, and he was able to accomplish it even though he was in his basement. (11:21)


    Ryan and Jason discuss the clichéd Boomer attitude and why it has to go. (16:47)


    Ryan mentions that it surprises people when he tells them that the average age of his team at Rouge Risk is 37 because most people expect them to be in their 20s. (21:19)


    Jason discusses how Jake Jines became an employee of The Insurance Alliance and the $572,000 deal that Jake and Gavin just closed on their own. (39:21)


    Ryan believes that data will play a significant role in the future of the industry, but that it may be both positive and negative. (42:14)


    Jason explains how it is all about the client's behavior. It's about the agent and how they're going to use AI technology and data to meet that individual in a different way. (44:36)


    Jason believes that there will come a time when data sharing between agencies will be as simple as a FanDuel. (49:06)


    Ryan believes that how we develop culture and workstyle in our organizations is almost as important as any other decision we make since it is how brilliant people are attracted. (1:04:06)




    Key Quotes:

    “I also predicted after Dan Burris that AI would invent art that's never been invented before. And just if you look at the Colorado festival that happened like two or three days ago, the guy who won with the artwork, it was completely AI-generated.” - Jason Cass

    “There are talented people flying all over the place. And if you have the ability to offer them lifestyle employment versus the classic, I'm going to bang on you and you should thank God that you have a paycheck style employment, you can get amazing people throughout the country.” - Ryan Hanley

    “It's about that behavior of what's happening with the client. It's about the agent and how they're going to use that AI technology, that data to be able to meet that person in a different type of way, what those ways that are going to analyze that. That's where I think we're going to say, I mean, we just had data, but we didn't have anything.” - Jason Cass


    Resources Mentioned:


    Jason Cass LinkedIn

    Agency Intelligence

    Reach out to Ryan Hanley

    • 1 hr 14 min
    RHS 156 - Tanya Andolsen on How to Sell Environmental Insurance

    RHS 156 - Tanya Andolsen on How to Sell Environmental Insurance

    In this episode of The Ryan Hanley Show, Tanya Andolsen, President of Argosy Risk Specialists, joins the podcast for a deep dive into environmental insurance. We talk about what exactly environmental insurance is, why it's essential, and ultimately how independent insurance agents sell more of it. 

    This is an episode you insurance nerds don't want to miss.

    Episode Highlights:

    Tanya discusses her background and how she got started in the insurance industry 27 years ago. (4:19)


    Tanya explains the concept of being in the environmental insurance industry and the processes they follow. (9:54)


    Tanya shares how everything can be related to our environment and how this can be explained to clients and contractors. (16:35)


    Tanya explains that if there is a pollution exclusion on a claim, the chance is that it is going to be denied. (19:01)


    Tanya shares the example of waste disposal as one environmental issue that could present an exposure for business owners if they are not properly protected. (23:35)


    Tanya explains that environmental insurance helps clients with the things they cannot control. (30:46)


    Tanya mentions that the process for environmental insurance is similar to other wholesale brokers that have an environmental division, and most policies are placed. (35:26)


    Tanya explains that it is very important to have access to resources that will help clients understand their coverage. (38:56)



    Key Quotes:

    "What environmental insurance does is it helps you with the things that you can't control; the people that are coming by your property, your neighbors, you know, those class action lawsuits, things like that." - Tanya Andolsen

    "A large percentage of what I see are developers, real estate investment trusts, and the reason they're buying it is that they've got the investors and lenders, and they want to make sure that they're covered and that there's protection there in the event of an environmental issue." - Tanya Andolsen

    "Unfortunately, our society is becoming more and more litigious, and, you know, those are the things that insurance is there to help you with, to help your bottom line, or protect you because the chances are you don't have this coffer of money set aside to defend yourself from an environmental claim." - Tanya Andolsen


    Resources Mentioned:


    Tanya Andolsen LinkedIn

    Argosy Risk Specialists

    Reach out to Ryan Hanley

    • 46 min
    RHS 155 - Jeff Roy Explains Robotic Process Automation

    RHS 155 - Jeff Roy Explains Robotic Process Automation

    In this episode of The Ryan Hanley Show, Jeff Roy, Founder and President of Excalibur Insurance and one of the most innovative independent insurance agency owners in the world, joins the podcast for a conversation on digital virtual assistants, also known as robotic process automation.

    This is a conversation you don't want to miss.

    Episode Highlights:

    Ryan discusses Rogue Risk’s decision to switch to Nexure and change its agency management system. (10:34)


    Jeff mentions that during an interview with Taylor Rhodes for the Digital Insurance Plan podcast, he confirmed that Tarmika will be discontinued in 2025. (12:14)


    Ryan expresses his confusion as to why it is tough to create a CRM from an agency management system. (13:58)


    Ryan mentions that he really likes what Better Agency is doing and thinks that they've made a lot of progress to being a player in the industry. (18:03)


    Jeff explains that after seeing Applied Epic's demo, he became interested in the new feature that can run an AMS through the browser. (20:22)


    Ryan believes that understanding where the company goes without rating multiple carriers is the way to place business faster with the appropriate carrier. (24:33)


    Jeff explains that you need some AI and machine learning to be able to direct you to the proper company because companies are changing their prices and moving so quickly. (26:54)


    Jeff explains what it means to have a properly trained bot. (34:50)


    Jeff explains the difference between Robotic Process Automation and a Digital Virtual Assistant. (38:24)


    Jeff explains how robots function when assigned significant responsibilities. (40:34)


    Jeff mentions that their bot is safe with two-factor authentication and that it cannot be hacked in the same manner that their staff can. (44:43)


    Jeff mentions that if anyone is interested in learning more about robotic process automation, he will be giving a 30-minute lecture on how robots can make an agency more human. (50:42)



    Key Quotes:

    “You need some AI and machine learning to be able to direct you with the right company. Because companies are changing their rates and changing things.” - Jeff Roy

    “Why would you want to use a bot? Really, you want to replace anything that humans are doing that they don’t need to do with technology. And a bot, once it's trained, can do it reliable every time.” - Jeff Roy

    “The bot is secure double factor authentication, you know, there's no way of getting it hacked in any different than our staff. So that's why it was important that we had the double factor authentication to get in, because I don't want to log into anything without that.” - Jeff Roy


    Resources Mentioned:


    Jeff Roy LinkedIn

    Excalibur Insurance

    Reach out to Ryan Hanley

    • 58 min
    RHS 154 - How to Overcome Your Fear and Dominate Inbound Lead Generation

    RHS 154 - How to Overcome Your Fear and Dominate Inbound Lead Generation

    In this episode of The Ryan Hanley Show, Ryan Hanley breaks down how the best content creators in the world overcome their fear and dominate inbound lead generation.
    Don't miss it!

    Episode Highlights:

    Ryan discusses some of the key points of Ryan Holiday's book, The Obstacle Is the Way (5:15)


    Ryan explains how we can use fear as a signal to take action on the work that needs to be done. (8:54)


    Ryan discusses what would happen if he let fear prevent him from recording a solo episode. (11:51)


    Ryan believes we never know which content will be a hit, but we can generate more the next day, because it’s about releasing material and letting the market decide. (17:41)


    Ryan mentions he'll keep creating content, educating, and helping people with insurance problems because he doesn't know which videos are good and which are bad. (22:56)


    Ryan explains how he answers every question on their YouTube channel's comment section since he has no clue which response to which inquiry may lead to someone contacting him and doing business. (25:06)


    Ryan goes over several techniques for creating video material. (30:47)


    Ryan reminds us that we must not allow our fear to prevent us from fulfilling the duties we have set out to complete. (38:58)



    Key Quotes:

    “We can allow fear, false evidence appearing real, we can allow our perception of what might happen if we take a certain action keep us from doing that action. Or, we can use that fear as a signal. We can use it as a compass point, we can use it as our North Star for what needs to be done the work that needs to be done.” - Ryan Hanley

    “It's not about which piece of content wins. It's about putting the content out there and allowing the market to choose.” - Ryan Hanley

    “I will keep creating content, I'll keep educating, I will keep bringing value to people who have questions about insurance.” - Ryan Hanley


    Resources Mentioned:
    Reach out to Ryan Hanley

    • 44 min
    RHS 153 - 3 Things I’ve Learned 120 Days After Rogue Risk Was Acquired by SIAA

    RHS 153 - 3 Things I’ve Learned 120 Days After Rogue Risk Was Acquired by SIAA

    In this solo episode of The Ryan Hanley Show, Ryan Hanley breaks down three things he's learned about growing a digital, commercial insurance agency after the first 120 days of Rogue Risk being part of the SIAA ecosystem. This is an episode for the ages...Don't miss it.

    Episode Highlights:

    Ryan opens the episode by sharing his feelings lately about being creative. (2:00)


    Ryan explains that he looks at everything as an obstacle, and how he surrounds himself with great people. (7:14)


    Ryan shares that he has been happy with SIAA, and there are so many things that they are doing. (12:52)


    Ryan shares why they are currently getting from Hubspot from an insurance perspective. (17:43)


    Ryan shares that they are now in the process of transferring from Hubspot to using Nexsure. (25:58)


    Ryan explains that the vision and process for Rouge is on the right path. (29:34)


    Ryan shares that the biggest issue they always had was not having enough producers to do all the business. (35:12)


    Ryan shares how important it is to find a great producer, regardless of their location. (39:00)


    Ryan explains how to build trust with clients and validate them through that process. (44:27)


    Ryan discusses how clients always want to hear that you’ve got them. (52:52)


    Ryan shares that the last step to closing a sale is to send the video proposal. (56:17)



    Key Quotes:

    "There are amazing people out there who want to help clients who want to grow, who want to be successful, who want to make money, who want to help your agency, they're just not always going to be in your backyard. It's just that's the reality." - Ryan Hanley

    "The vision for Rogue, the process for Rogue, it only continues to solidify in my mind that we're absolutely on the right path. We're just seeing the results." - Ryan Hanley

    "Right now, growth is what's most important to Rogue. We need to grow, we want to grow, we can grow. We have everything in place, and we're starting to grow, which is great." - Ryan Hanley


    Resources Mentioned:
    Reach out to Ryan Hanley

    • 1 hr 2 min

Customer Reviews

4.9 out of 5
91 Ratings

91 Ratings

Arlie K ,

Thanks, Ryan!

It’s obvious Ryan puts extraordinary effort into every single episode of The Ryan Hanley Show. But what makes this podcast a true standout is the quality of the guests, stories and tactics. Ryan finds speakers that truly care about being a positive force in the insurance space, and shares insights that only a true practitioner can unearth. Don't miss it!

Dignity Dean ,

Goodies for your content brain

Love this podcast! Although it sometimes feels sloppy, I cannot stop listening

??? CONFUSED ??? ,

For Content - This is the first Pod Cast you get

I have been listening to Pod Cast for a while trying to find the right mix of expert interviews, perspectives and tool overviews from a content expert. Many people have a great line on a particular topic Ryan for me has cornered the market on keeping a wide angle view of this field and putting this fast moving and evolving field into context. As and I add Pod Casts and delete them as I refine by business model, since it is focused on Content as a core strategy, Ryan will remain in my foxhole!

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