Through interviews, stories, and research, Ryan Hanley examines how insurance professionals reach peak performance in life and business. Why subscribe to The Ryan Hanley Show? CURIOSITY. I’m curious about how people get better at the business of insurance. I’m curious about how people find meaning in their life. I’m curious about how people overcome obstacles (most notably the ones they put in front of themselves). I’m curious about life, our planet, aliens, drugs, money, government, and a million other things and over the course of the life of this podcast, we're going to try and examine them all. If you’re curious too, then you're in the right place.
RHS 143 - Nick Ayers on What it Takes to be a World-Class Marketer
In this episode of The Ryan Hanley Show, Nick Ayers, Chief Marketing Officer at Better Agency, joins the podcast to talk about insurance marketing, building technology, and putting on rockstar conferences. There's always a tremendous conversation when Nick's on the show.
Don't miss this episode.
Nick shares some ideas to take into consideration before starting a company. (7:06)
Nick mentions that the cornerstone of marketing is being able to understand how people feel and being able to articulate the voices already in their heads. (12:36)
Nick explains that a lot of companies will soon realize that they need to hire real marketing motions in their company. (19:38)
Nick shares that their strategy has been to always commit to being genuine to their brand. (25:12)
Nick talks about how the industry has changed and in some ways relaxed in the last few years. (31:05)
Nick shares their journey to making their first acquisition and the questions they were asked by most people. (42:10)
Nick explains that he believes that independent agents are the best channel for insurance distribution. (45:10)
Nick and Ryan discuss the best insurance events. (48:37)
Nick explains that they learned lessons from these past conferences which they will apply in their future conferences. (54:06)
"We're going to continue to be who we are, and that's a major part of our overall brand, and that we're going to try to be relentless truth-tellers." - Nick Ayers
"We believe that independent agents are the best channel for insurance distribution. There isn't anything stronger or better than when companies work directly with independent agents." - Nick Ayers
“If we want to compete with everybody else in the AMS or the CRM, we're going to constantly be playing that comparison game. We want to do something that nobody's done before." - Nick Ayers
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RHS 142 - Zach Mefferd on Becoming a Technologist and the Future of Zip Bonds
In this episode of The Ryan Hanley Show, Zach Mefferd, co-founder of Coverage Direct and Zip Bonds, joins the podcast for a spirited discussion on what it means to transition from independent insurance agent to InsurTech technologist.
Zach is an all-time thinker in the independent insurance industry, and it is a true pleasure to have him on the show.
Zach explains how hard it is to build technology and his unique perspective on building the technology for Zip Bonds . (3:58)
Zach shares how he also gets frustrated with technological solutions. (7:24)
Zach elaborates on the program they call Zip Score, which focuses on small contractors. (10:38)
Zach explains that the agencies that have the most success with their product, allow them to be an extension of their business. (15:40)
Zach shares that they intentionally hire people with underwriting experience or those with an underwriter mindset. (20:15)
Zach talks about the building of the commercial side of the business as well as focusing on the overlooked areas in surety as their set of new features. (24:47)
Zach explains that even if customers don't know that they need it they will eventually know somebody who will need surety. (28:36)
Zach explains that carriers, larger agencies, and people that have influence in this space are starting to understand the reality of API connections. (32:16)
"People are as complicated as technology. You just have to kind of understand how to see that, hey, it's a broken thing, and do that in a systematic way." - Zach Mefferd
"What I really see us able to do, and I'm really glad that it's kind of morphed into this, is we want to be the division of surety for your agency. We're never going to compete, obviously, with P&C." - Zach Mefferd
"I say all the time, you don't get it if you don't ask for it. All you gotta do is ask. They don't know that you have it and if you haven't asked for the opportunity, you're going to miss it. Someone else is going to take it." - Zach Mefferd
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RHS 141 - Raghav Tanna on Tarmika and World Domination
In this episode of The Ryan Hanley Show, Raghav Tanna, Co-Founder, and CEO of Tarmika joins the podcast for an all-time discussion on building technology, the independent insurance industry, and world domination.
Raghav is always the most interesting guy in the room, so don't miss this tremendous episode...
Raghav talks about the impact of embedded insurance on independent insurance agencies. (5:50)
Raghav explains how Tarmika can help create the ideal digital insurance workflow. (10:06)
Raghav mentions the need to embed oneself in areas where consumers already trust the brand. (15:15)
Raghav explains why retention is where agencies need to focus their customer experience in a digital world. (16:09)
Raghav mentions that the best way to find out what a customer wants is to ask them. (20:25)
Raghav discusses whether he would sell his company. (36:23)
Raghav congratulates Ryan on creating a scalable platform that others wanted to utilize in the future. (39:34)
“You need to embed yourself into places where people already trust the brand.” - Raghav Tanna
“Embedded insurance is a buzzword, and I wish there was a different word we can use. Because I think too many people say they can do it. It does not completely destroy the independent agency channel and it shouldn't. It makes people work harder and work differently to get small commercial business for their agency. I think that's the piece that we need to focus.” - Raghav Tanna
“I think you need to make 30-40 touch points per customer to make sure they feel heard and feel wanted. Right? You have to do that. Because you have zero touchpoints when you sell them in a digital world.” - Raghav Tanna
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RHS 140 - Bobbie Collies on the Future of Small Business Insurance
In this tremendous episode of The Ryan Hanley Show, We're joined by the one-and-only Bobbie Collies, Vice President of Distribution at Coterie Insurance. Bobbie is the perfect blend of a carrier professional the industry needs to cultivate; traditionally trained but insurtech-minded.
We're honored to have Bobbie on the show…
Bobbie Collies LinkedIn
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RHS 139 - EXCLUSIVE: Inside the SIAA Acquisition of Rogue Risk
In this episode of The Ryan Hanley Show, take a look inside the acquisition of Rogue Risk by SIAA with Matt Masiello, CEO of SIAA, and Ryan Hanley, Founder and President of Rogue Risk.
This is an episode you don't want to miss...
RHS 138 - Andrew Darlington on Adding Love to Your Customer Experience
In this episode of The Ryan Hanley Show, Ryan Hanley interviews Andrew Darlington, the president of Veritas Risk Management and Insurance Services out of Johnson City, Tennessee. While Andrew might operate out of a small town, the way he approaches building and marketing his agency is anything but small town-minded.
This is an episode of the show you don’t want to miss.
Andrew shares his experience of being one of the first to use Salesforce for insurance. (07:12)
Andrew talks about how they create their process by writing it down and using Salesforce to automate it. (12:10)
Andrew discusses how long it took and how much he has spent building out Hubspot in their system, which he believes is a phenomenal system. (17:14)
Andrew shares that one of the advantages of Salesforce is that it is completely customizable. (21:26)
Andrew explains that one-way Salesforce can take it to the next level is by making its system unbreakable. (26:09)
Andrew talks about the reporting systems that Salesforce and HubSpot have. (28:32)
Andrew shares that for a small agency that can use Donna, it is a game-changer. (31:17)
Andrew shares that HubSpot and Salesforce are an investment of time, and learning that, if got right, are invaluable. (35:14)
"I mean, the great point is that when you have your processes, you write them down on paper, and you go through them, and that's what we're trying to do right now is get our processes better." - Andrew Darlington
"The nice thing about Salesforce, as we're building out this process, is that it's completely customizable." - Andrew Darlington
"Your processes will change a little bit, I think it gets even better once you understand the full scope of the tools that you have in front of you." - Andrew Darlington
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Veritas Risk Management and Insurance
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It’s obvious Ryan puts extraordinary effort into every single episode of The Ryan Hanley Show. But what makes this podcast a true standout is the quality of the guests, stories and tactics. Ryan finds speakers that truly care about being a positive force in the insurance space, and shares insights that only a true practitioner can unearth. Don't miss it!
Goodies for your content brain
Love this podcast! Although it sometimes feels sloppy, I cannot stop listening
For Content - This is the first Pod Cast you get
I have been listening to Pod Cast for a while trying to find the right mix of expert interviews, perspectives and tool overviews from a content expert. Many people have a great line on a particular topic Ryan for me has cornered the market on keeping a wide angle view of this field and putting this fast moving and evolving field into context. As and I add Pod Casts and delete them as I refine by business model, since it is focused on Content as a core strategy, Ryan will remain in my foxhole!