181 episodes

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators.

Subscribe and follow on your favorite platform to catch our weekly episodes.


To listen, watch and discover more, visit www.podcastprinciples.com

The Ryan Sullivan Show Ryan R. Sullivan

    • Business
    • 5.0 • 24 Ratings

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators.

Subscribe and follow on your favorite platform to catch our weekly episodes.


To listen, watch and discover more, visit www.podcastprinciples.com

    WAKE UP CALL — If You're Posting Text, You'll Want to Hear This

    WAKE UP CALL — If You're Posting Text, You'll Want to Hear This

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    If you are selling online - you need you get your a** on camera.

    Not only is it going to help you convert - it's going to put you head and shoulders above the competition - you know, everyone else that is too scared to put their face (and their personality) out there.

    Give people more to chew on when they are shopping around.. don't leave any question marks about your expertise, or who you are..

    🔎 Navigate Here:

    (0:00) - Teaser
    (1:08) - How soon can I start a podcast? (The benefits)
    (2:36) - If you sell something on the internet..
    (4:21) - What do people want??
    (5:09) - Look at the biggest personal brands in the world
    (6:21) - Create transformations without you even being there..
    (7:04) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 9 min
    Live Podcast Strategy Coaching - How to Launch a Podcast for Business Owners

    Live Podcast Strategy Coaching - How to Launch a Podcast for Business Owners

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    In addition to being the founder of Podcast Principles, I’m a podcast coach.

    It’s a new (but sometimes necessary) service that aims towards educating and informing clients on how this relatively new media works – how to manage a podcast, run it week in, week and most importantly: how to make it successful.

    In this short excerpt from my conversation with Matt Farnsworth, I give a little insight into what I do for my clients and how a podcast coach can help you make your project a reality.

    Check out more from Matt Farnsworth here 👉 https://www.youtube.com/@MattFarnsworth


    🔎 Navigate Here:

    (0:00) - Teaser
    (0:53) - What are the best practices for a new podcaster?
    (1:59) - How podcasts build touchpoints, storytelling
    (4:41) - Your audience’s funnel
    (5:38) - Content is the future
    (8:41) - The power of niche
    (10:42) - Leveraging personality and being “face to face”
    (12:15) - Should you give away info for free?
    (14:53) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 17 min
    [NEW] B2B Podcast Coaching Masterclass — Don't Do Interviews, Try This Instead w/ Jack and Ryan

    [NEW] B2B Podcast Coaching Masterclass — Don't Do Interviews, Try This Instead w/ Jack and Ryan

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    It’s one of the most foundational questions creators ask themselves before they launch: should I even start?
    And look, we get it.
    But there shouldn’t be a thick fog-of-war when it comes to undertaking a project like this..

    This episode gives you a sneak peek into what we see as podcast coaches – how to be effective with your content – save time, and MONEY!


    🔎 Navigate Here:

    (0:00) - Teaser
    (0:57) - Is the “interview podcast” dead?
    (1:54) - Introduce.. Co-hosting

    (6:23) - Using your podcast to grow your business
    (9:13) - Sully’s experience with business development podcasts
    (14:44) - How do you actually start your podcast?
    (17:51) - Perfectionism
    (24:19) - “Try before you buy”
    (27:12) - Rushing your podcast launch
    (29:34) - Experience before paying for a coach
    (32:47) - Your podcast goals and the parasocial power of a pod
    (36:35) - Building your recording “tolerance”
    (37:42) - Don’t be scared
    (41:34) - You never know, the importance of video
    (43:45) - Get your head out of your butt!
    (45:19) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 50 min
    This is When You Should Launch a Podcast

    This is When You Should Launch a Podcast

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    It’s one of the biggest questions that creators we work with face: “Should I start?”

    And guess what? That answer may be “no”.

    Regardless, I set the table for what it looks like when you’re in a good position to start a podcast (and there are a few different situations I look into).


    🔎 Navigate Here:

    (0:00) - Introduction
    (1:04) - How do you know when to start your podcast?
    (2:08) - The “audience first” approach
    (3:28) - The “podcast first” approach
    (4:30) - Develop your audience AND podcast
    (6:20) - BOTH
    (7:01) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 8 min
    Podcasters Get You to Love them with This Trick - Parasocial Relationships Explained

    Podcasters Get You to Love them with This Trick - Parasocial Relationships Explained

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    One of the biggest advantages that having a podcast (or even video content) brings is it's ability to build "parasocial relationships".

    Similar to the affection you may feel for Brad Pitt, Jennifer Lawrence or Pedro Pascal -- this ability to get close to your audience *without even being there* is the main value-add that I'm exploring in this episode.

    As usual, I'm keeping this short and sweet - so at least tune in to get a better understanding of this dynamic and how it can save you time and effort - if you have an personal brand or an online business.



    🔎 Navigate Here:

    (0:00) - Teaser
    (0:59) - Introduction to “parasocial relationships”
    (2:20) - This is what makes people buy
    (3:03) - Find your opinions
    (3:58) - If you’re already creating content…
    (6:12) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 7 min
    "Should I Start a Podcast or a YouTube Channel?"

    "Should I Start a Podcast or a YouTube Channel?"

    🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
    When you’re looking to create a dynamic, successful online presence – you simply have to consider a podcast or YouTube channel.

    In today’s digital marketplace – selling “you” and your expertise – is more complex than just a collection of testimonials.

    But how do you know if you should even start? And if so.. Should it be a podcast? Or a YouTube channel?

    This week I outline the pros and cons of both, as well as what each can get for your brand or business – and whether you’re a good fit for one, the other, or neither!

    🔎 Navigate Here:

    (0:00) - Introduction
    (0:39) - Starting a podcast vs. starting a YouTube channel
    (1:06) - What do you want to become?
    (1:43) - Video content styles and how they work
    (2:27) - Do you need something else?
    (3:15) - Your podcast funnel
    (4:02) - Starting a YouTube channel
    (5:01) - Where do you fall?
    (6:35) - Episode wrap-up

    __________________________________________________

    👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

    👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

    🎤 Podcast Links - https://linktr.ee/sullybop

    ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

    📸 Instagram: https://www.instagram.com/sullybop/

    ▶️ Facebook: http://www.facebook.com/sullybop

    • 8 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Me15463 ,

Ryan is the man

If you wanna get inspired by someone who is young, ambitious, and putting in the work, check out this show! Ryan is that dude. Excited to see where he goes in the future 💪🏼

insilater ,

Amazing host

Ryan is an amazing host who creates an incredible podcast experience. As my first time ever doing a podcast it felt intuitive and comfortable even though I was meeting him for the first time. This was a great job well done and I would highly recommend this to everyone and anyone 🙌🏻

TidbiT Music ,

Best podcast ever

Sully was the best host. He made me feel comfortable from the moment he greeted me. He asked the perfect questions and It honestly did not even feel like an interview. We were just two guys sharing our experiences. I am a fan for life. It was an honor to be on Bopcast🙏🏻

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