1,574 episodes

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.


Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!

The Sales Evangelist Donald Kelly

    • Business
    • 4.9 • 241 Ratings

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.


Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!

    Casey Jacox | Six Things Sellers Can do to Make Themselves Memorable to any Prospect

    Casey Jacox | Six Things Sellers Can do to Make Themselves Memorable to any Prospect

    Many buyers see sellers as a commodity. While the goal of every seller is to close more deals, how are you supposed to do that without being memorable to the buyer? In today’s episode of The Sales Evangelist, Donald is joined by a sales coach and expert, Casey Jacox, to learn how sellers can stand out and be memorable to their prospects.
    Sellers are under a lot of pressure:
    Whether that pressure is to hit KPIs, increase quarterly figures, or just contribute to company growth, sellers have a lot to worry about. However, sales leaders are unlikely o slow down and contribute to sellers’ foundational skills (AKA building relationships.) The ultimate goal? To make internal and external connections that help sellers improve their close rate while enjoying their position more than before. Six things sellers can do to be more memorable:
    Bring a positive attitude to your team Manage expectations of your team and prospects Understand the difference between listening and hearing Document and record interactions, goals, and data to inform your questions Let your authentic self shine Relationships take time Have a boomerang mindset.
    Think about ways to be nice and positive to those around you - set the precedent for communication.  Give what someone asks for, and communicate with stakeholders if something might prevent you from reaching a certain benchmark or KPI. For more content and information from Casey, tune in to his podcast, The Quarterback DadCast, available on Spotify, Apple Podcasts, and anywhere else podcasts can be found.
    This episode is brought to you in part by Skipio.
    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.
    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.
    This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    This episode is brought to you in part by the Outbound 2022 Sales Conference.
    Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price.
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 30 min
    Amy Franko | How Modern Sellers Can Stand Out

    Amy Franko | How Modern Sellers Can Stand Out

    The modern seller is exceptional in their industry and knows what to do to add value to prospects, keep a full pipeline, and close more deals. But how exactly can we be modern sellers? In today’s episode of The Sales Evangelist, Donald is joined by sales consultant Amy Franko to discuss what she believes makes modern sellers stand out in today’s market.  
    The modern seller excels in three things:
    Their value is an essential part of the conversation; they look to be a part of the equation that closes a deal.  They are seen as difference makers in the eyes of their clients and others in the industry. Prospects and buyers believe modern sellers have a competitive advantage over the other sellers in the industry. Anyone can be a modern seller:
    Understand the makeup of your territory and what you’ve been assigned to sell. Then, take a strategic view of what makes up your territory. Determine if you have a business plan for your inventory, revenue, and profit. The hallmark of a modern seller is the ability to take something complex and boil it down to something simple. Set goals and milestones that indicate if you’re on the right trajectory. Understand your ideal client profile and know what is important to the people you pursue.  Focus on building relationships.
    Once you clearly understand your verticals, you can focus on building relationships with decision-makers. Connect with one or two people a week to something of potential value to them, whether that’s introducing them to another contact or sharing articles and information.  Read Amy’s book, The Modern Seller, to dive into the five capabilities any sales professional should build in themselves and their teams. For more information and content from Amy, connect with her on LinkedIn or visit amyfranko.com. 
    This episode is brought to you in part by Skipio.
    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.
    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.
    This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 25 min
    Chris Morrison | How To Make Yourself Irreplaceable

    Chris Morrison | How To Make Yourself Irreplaceable

    Creating and maintaining a full and robust pipeline of high-quality leads and sales is dramatically easier when utilizing a trust-based sales strategy. In today’s episode of The Sales Evangelist, Donald is joined by professional sales coach Chris Morrison to understand how making yourself irreplaceable is the key to securing more high-quality clients.
    Why be irreplaceable?
    The name gives it away, but memorizing a sales script isn’t a scalable long-term solution to making more money.  To make yourself irreplaceable, you have to make yourself known. Command trust as a trusted advisor to those around you, whether coworkers, managers, or customers. Have a following or community of people who take your word as trusted advice.  Many sales reps get comfortable and fall into repetition. Understand that salespeople have two battles to fight - one with prospects and one with their company.  Building trust with clients:
    The two most common outreach methods are still phone and email. However, understanding the best way to get the client persona from Point A to Point B will make outbound messaging drastically more successful.  If a lead is unsure about an immediate purchase, ask to share insights with them over the next 12 months. Whether it’s emails, discord, or a Facebook group, nurturing the leads through a series of problem-solving content based on their root issues will foster that trust. Some sellers think they don’t have time to nurture potential buyers:
    People talk and interact. Even if someone isn’t willing to buy now, they might buy later or can help refer your company to other clients down the line. Build the skill of trust because it’s a skill you’ll need for the rest of your life. Chris’s final takeaway? Lean into the trust-based pipeline, because not enough people put effort into creating great leads. It all depends on the effort and energy you’re willing to channel into your work to create the best results. For more great content and resources from Chris, connect with him on LinkedIn or join his Facebook Group.
    This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 25 min
    Joe Apfelbaum | Breaking Into Large Accounts Without Wasting Your Whole Day on Your Feed

    Joe Apfelbaum | Breaking Into Large Accounts Without Wasting Your Whole Day on Your Feed

    Believe it or not, changing your sales communication strategy can be all you need to close more sales! In today’s episode of The Sales Evangelist, Donald is joined by the CEO and Founder of Ajax Union, Joe Apfelbaum, to learn how he changed his sales approach to land more deals with larger accounts.
    Break into larger accounts without wasting too much time:
    Everyone says to go on LinkedIn, but many people don’t understand how to use LinkedIn effectively. Anyone will see through a counterfeit pitch, even if it's just a mutual connection request.  Don’t waste time talking to unqualified leads by creating a strategy to guide your connection requests. Know the buyer, their issues, and their goals to sell effectively. Features tell, stories sell.
    Become a storyteller to motivate and inspire people to create positive interactions on LinkedIn.  Coaching without permission is criticism, so build rapport (through storytelling) to build the relationship beforehand. When you get a referral, the buyer or prospect doesn’t go to the company's LinkedIn page; they go to yours. Keeping your own page updated is critical to a good interaction. Get familiar with the contact by reading their posts and looking through their content on other platforms to see what you can mention.  To the sellers who say they don’t have the time:
    It’s much easier to ask a friend for an appointment than a stranger. Build relationships, and you’ll have a perspective of abundance. Set a goal for how many conversations you want per week or month. Start with the end in mind. Joe’s secret? Exposure, credibility, and direct messaging.  LinkedIn has a high organic reach, so post engaging content that grows your personal brand. When interacting with others, discuss something of interest and don’t jump into a sales pitch. Connect with Joe on LinkedIn for more great content, insights, and information. To find more than 200 pages of sales insights and the key to building lasting sales relationships, read Joe’s book High Energy Networking, available on Amazon. 
    This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 28 min
    Donald Kelly | 5 Underutilized LinkedIn Features That Can Give You More Leads This Week

    Donald Kelly | 5 Underutilized LinkedIn Features That Can Give You More Leads This Week

    Some salespeople say LinkedIn doesn’t work for their industry. But LinkedIn is effective! (Chances are, you’re simply not using the platform correctly!) In today’s episode of The Sales Evangelist, Donald explains the different LinkedIn features available to help make anyone a LinkedIn success. Connect with Donald on LinkedIn to share what features are effective for you that everyone should know!
    Name Pronunciation
    By enabling pronunciation on your LinkedIn profile, people can listen to you explaining how to say your name. While simple, this powerful tool will foster better communication and greetings, especially when utilizing cold outreach in the sales process. If your name is easily pronounceable, it’s still a quick intro to your personality and how you approach greetings. Utilizing video in messaging:
    The video introduction feature on LinkedIn is an opportunity for a more in-depth look at who you are, what you do, and what motivates your professional pursuits.  Engage your audience, direct them to a website, or add a CTA urging people to sign up for your latest class.  When messaging potential leads, supplying video explainers or commentary will build rapport and make you appear more trustworthy than a text message. Utilizing voice in messaging:
    Recording audio messages is a mobile-only feature that allows you to quickly add an audio component to a message. This is an opportunity to explain your actions, engage your audience, or connect and build rapport. Actually posting content.
    LinkedIn has close to 800 million active users, but only 2% of users post content regularly. Posting content is one of the most underutilized yet obvious strategies to drive lead growth and offer value to others. If directing people to a website off of LinkedIn, try linking the site in the comments instead of the actual post to generate more impressions. The people who view your profile:
    Linkedin allows you to see who viewed your profile. While not everyone might apply, this is an excellent database of names to start connecting with potential leads. They clicked on your profile for a reason; you or the other person will benefit from the interaction! This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 15 min
    Chris Shutts | Why Your Sales Team's Tech Tools Should Act as a GPS and Not a Map

    Chris Shutts | Why Your Sales Team's Tech Tools Should Act as a GPS and Not a Map

    In pretty much any team dynamic, some will perform at their best and some less than up-to-par. So how can we utilize our tech stack to help low-performers blossom into the great sellers we know they can be? In today’s episode of The Sales Evangelist, Donald is joined by the CEO of Logik.io, Chris Shutts, to understand how to best manage and create strong sales teams.
    It’s commonplace for new sellers to struggle in complex industries.
    There’s often a massive difference between an experienced rep and a new hire, beyond what experience alone can account for in productivity and time-to-value ratio. Logik.io helps standardize sellers’ effectiveness to help everyone reach quotas and KPIs.  Buyers are becoming very particular in the way they interact with tools. In B2B transactions, people put up with complications. However, that impatience found in B2C transactions are moving into B2B. If your company can respond faster, your margin will grow.
    Technology helps guide the user. With Logik.io, they want feedback from the sales team to iterate and make it ideal for the users. A $6 billion tech company client self-implemented the platform, and they were a nuanced company with a complex product. With Logik.io, they created a migration path to download data from one tool and upload it into Logik, moving hundreds of models. Because they have so many models, they wanted configuration inside their CPQ tools, primarily Salesforce, and in e-commerce applications. With this platform, any seller can utilize those configurations to help seamlessly provide clients the same value and options. Indicators that mean you might need a tool like Logik.io:
    All companies want to grow and make transactions more efficient. The problem with existing configuration engines is that they don’t support an omnichannel experience either. From a cost efficiency standpoint, consolidating multiple engines into one for product data maintenance is a great way to reduce administrative workload. Speed of market and new product introductions. Logik.io requires a short window of implementation, helping companies deliver accessible channels quickly. Chris’s final takeaway? There’s a shift in the market, and buyers and sellers are becoming more particular. Sellers want to sell solutions, not bundles of parts. This combination makes Logic an awesome differentiator, and it can help other companies differentiate and compete with others For more information and content, connect with Chris by visiting Logik.io or sending an email at chris@logik.io.
    This episode is brought to you in part by Scratchpad.
    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.
    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 
    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    • 22 min

Customer Reviews

4.9 out of 5
241 Ratings

241 Ratings

mschulman ,

Insightful and a must listen if you’re in sales

The Sales Evangelist has taught me so much about best sales practices. Donald is charismatic and enlightening host. If you are in sales, this should really be part of your rotation.

Surgical Robotics Executive ,

Great content

I find this podcast very insightful.
Week to week, great content and conversations.
Keep up the great work

tipetiel21 ,

No need to search for another Sales Podcast

Donald kelly is the man with the Sales Blueprint! He's enthusiasm is contagious. His interviewing and teaching styles are magnetic and engaging. If you are new to sales or a harden veteran, you have much to benefit from listening to this unique podcast. Listen and sell your way to the top!

You Might Also Like

Salesman.org
Jeb Blount
Victor Antonio
Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
Sales & Selling B2B
John Barrows