21. Why sellers need to adapt to changing buyer behaviours The Sales Ladder

In this episode, we look at how sellers and selling needs to adapt to the new buying behaviors, with Josh Calcanis from DiDNA.
How should sellers adapt/change?What roles does technology play in that change?How to balance the need for personalization with the need for efficiency?How to build trust and rapport with buyers?If you want to hear more about Josh, check out his website: https://www.joshcalcanis.com/