95 episodes

The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.

The Sales Readiness Podcast‪™‬ The Sales Readiness Podcast

    • Business
    • 5.0 • 1 Rating

The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.

    Leveraging Talent and AI in Sales Management: A Path to Growth

    Leveraging Talent and AI in Sales Management: A Path to Growth

    Learn about leveraging AI to enhance seller effectiveness, the best practices that the top sellers implement and how to develop role-play exercises for immediate feedback.

    Featured in this episode: Ray Makela, MD - Talent Development at SRG, a part of SBI, Bryan Kurey, Head of Research at SBI Growth and Jake Miller, Sr. Product Marketing Manager at Allego.

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    About Us: SRG, a part of SBI, serves as the benchmark in sales training and growth advisory for companies seeking excellence. Fueled by SBI's data-driven go-to-market acumen and enriched by SRG's tried-and-true sales training programs, we help clients grow their revenue, margin, and enterprise value in ways never before possible. Learn more at https://www.salesreadinessgroup.com


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    • 57 min
    How Microsoft Is Changing Sales with AI

    How Microsoft Is Changing Sales with AI

    AI is revolutionizing business and changing the way sales professionals work. But is this enough to replace the human factor?

    In today’s episode, Ray Makela, GM of Sales Training at SRG, a Part of SBI, sits down with Alfred Ojukwu, a senior sales professional at Microsoft and co-chair of Blacks at Microsoft. They discuss the role of AI in sales, particularly the Microsoft tools Copilot and Bing Chat. They also explore the importance of diversity, equity, inclusion, and belonging in sales teams.



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    About Us: SRG, a part of SBI, serves as the benchmark in sales training and growth advisory for companies seeking excellence. Fueled by SBI's data-driven go-to-market acumen and enriched by SRG's tried-and-true sales training programs, we help clients grow their revenue, margin, and enterprise value in ways never before possible. Learn more at https://www.salesreadinessgroup.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message

    • 39 min
    How Will AI Support Sales Managers & Their Teams in 2024

    How Will AI Support Sales Managers & Their Teams in 2024

    In this episode, Ray Makela, General Manager of Sales Training at SRG, a Part of SBI sits down with Craig Hanson, the Senior Director of Marketing Strategy at Gong.

    Gong has been trusted by thousands of companies worldwide to support their go-to-market strategies and grow revenue efficiently through a single, integrated platform. 


    In this discussion, they touch on how AI will transform the work of frontline sales managers and their teams as we enter 2024. They also cover the implications for organizations and the industry, along with some best practices to help you fully leverage the solutions available.


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    SRG, a Part of SBI is the benchmark for sales training and growth advisory. Anchored by SBI's analytical Go-to-Market expertise and amplified by SRG's established sales training programs, SBI propels client success, enhancing revenue, margin, and enterprise value beyond previous boundaries. Learn more at https://www.salesreadinessgroup.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message

    • 32 min
    Unlocking 2024 SKO Impact: Strategies for Year-Round Sales Success

    Unlocking 2024 SKO Impact: Strategies for Year-Round Sales Success

    Get actionable SKO insights, real-world examples, and a sprinkle of planning tips to set you up for a winning year.

    Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sam Herring, Vice President and General Manager at Intrepid.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message

    • 53 min
    Accelerating Sales Cycles with Data-Driven Management Strategies

    Accelerating Sales Cycles with Data-Driven Management Strategies

    Empower sales managers with pull-based strategies and effective coaching to navigate a conservative buying landscape.

    Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Craig Simons, Director of Growth at Allego, and Nick Toman, Chief Product and Strategy Officer AT SBI.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message

    • 52 min
    How to Leverage Generative AI in Sales? (with Real-Life Examples)

    How to Leverage Generative AI in Sales? (with Real-Life Examples)

    Discover the intricacies of generative AI and practical applications in the sales industry to improve reps' performance and increase deal success rate.



    Listen to SRG's General Manager, Ray Makela, sit down with Connor Grennan, the Dean of the Business School at the NYU Stern School, to discuss how the latest advancements in artificial intelligence are affecting the sales profession.



    Will artificial intelligence ever replace salespeople? What are some real-world applications of generative AI, and how is it unlocking new opportunities for sales organizations?

    We'll cover this and much more in today's episode.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/salesreadiness/message

    • 38 min

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