23 episodes

The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!

https://www.salescadence.co.uk/

The Salescadence Podcast Matt Sykes

    • Entrepreneurship

The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!

https://www.salescadence.co.uk/

    SP211: How to use a Sales Process to get more Sales!

    SP211: How to use a Sales Process to get more Sales!

    On this episode of The Salescadence Podcast, host, Matt Sykes, shares probably the most important thing in Sales – the Sales Process.

    Does your Sales Team have untapped potential?

    Take the FREE Sales Health Test – here:

    https://www.salescadence.co.uk/

    Selling is a relatively logical journey which becomes difficult when we over-complicate it.

    A bit like a relationship, where we have to take our time and ask someone out on a date a few times, before we can consider moving in together and getting married, it takes time and strategy to help people buy!

    During this podcast, Matt shares the 9 steps of the sales process and the correct order in which they must be travelled, plus:

    • The right time to talk about your product and service and why doing this too early, can halt the sale.

    • Why ‘Like’ is crucial in the acceptance that ‘people buy from who they Know, Like and Trust’.

    • The importance of getting and keeping your prospect committed to taking action throughout the sale.

    This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations – share it with them!

    Links:

    SP202: How to Avoid Discounting Your Prices and charge what you're worth

    https://www.spreaker.com/user/10696455/sp202-charge-what-you-are-worth

    SP205: Are you making these big mistakes when sending your customer a quotation?

    https://www.spreaker.com/user/10696455/sp205-customer-quotations

    Looking for a Sales book that links sales skill to mindset – check out Sales Glue, the vital ingredient that makes sales success stick!

    To contact Matt Sykes:

    LinkedIn: https://www.linkedin.com/in/matt-sykes/

    Website:

    https://www.salescadence.co.uk/

    Facebook:

    https://www.facebook.com/salescadencetraining/

    • 40 min
    SP210: Don't Sell People Shoes, Sell Them Shoe Trees!

    SP210: Don't Sell People Shoes, Sell Them Shoe Trees!

    On this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales.

    Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.

    During this the topics discussed:

    • The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.

    • Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.

    • The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.

    This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.

    Links:

    SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817

    SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820

    Why not buy Sales Glue, the vital ingredient that makes sales success stick!
    Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134

    The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/

    To contact Matt Sykes:

    LinkedIn: https://www.linkedin.com/in/matt-sykes/

    Website: https://www.salescadence.co.uk/

    Facebook: https://www.facebook.com/salescadencetraining/

    • 43 min
    SP209: Solving Really Complex Problems in 5 Logical Steps

    SP209: Solving Really Complex Problems in 5 Logical Steps

    Joining Matt on the The Salescadence Podcast, in this episode, is Ed Wells, a specialist trainer in the field of structured problem solving.

    In a world where most organisations want rapid solutions to problems and strive to identify a single reason why things go wrong, Ed and his colleagues at Soloigic, a global expert in Root Cause Analysis, train people in the skill of slowing down; asking why and seeking out the many causes that exist behind every business problem.

    Here’s just a few of the topics discussed:

    • The importance of building a problem solving mindset: one which is based on fact not supposition.

    • Why it's essential to involve the many and not the few when seeking out the root cause of a problem.

    • How to use a five-step process that not only solves the problem, but will solve it forever.

    This is a highly informative conversation and one that will be worth listening to time and time again.

    To contact Ed Wells:

    • LinkedIn: https://www.linkedin.com/in/edwardwellspm/

    • Website: https://www.sologic.com/en-gb/resources/ebooks

    https://www.salescadence.co.uk/

    • 51 min
    SP208: Building a Publishing Company from the Top Down

    SP208: Building a Publishing Company from the Top Down

    Joining The Salescadence Podcast on this episode is Sue Wilcock, owner, editor and publisher of Suffolk Director magazine.

    A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems.

    Here’s just a few of the topics we discuss:

    • Why, when most of us get our information on-line these days, is there a space to position a ‘hard copy’ magazine that arrives in the post and one which the readers truly enjoy reading.

    • The challenges that come with building a brand from scratch and the mindset that’s needed to maintain the discipline and focus to keep moving forward.

    • The importance of, and the benefit that comes with, when you truly know who your ideal customer is.

    Hear a very engaging conversation with a highly experienced business woman who knows exactly what’s needed to deliver a successful product to the market.

    To contact Sue Wilcock:

    • LinkedIn: https://www.linkedin.com/in/suewilcock/

    • Website: https://www.suffolkdirector.com/ https://www.norfolkdirector.com/

    • Facebook: https://www.facebook.com/NorfolkDirector/

    • Twitter: https://twitter.com/SuffolkDirector

    https://www.salescadence.co.uk/

    • 49 min
    SP207: Want better answers? Ask better questions!

    SP207: Want better answers? Ask better questions!

    What makes a really good Sales question?

    Is there more to this subject than simply the ‘open’ & ‘closed’ variety we all know so much about?

    Is there really such a thing as a truly great sales question and, if there is, what does it look like and when should you use it?

    In this episode, we take a look at the link between questions and answers and explore some of the reasons why the quality of the things we ask our customers for, really does come back in the quality of the answer they give.

    Here’s just a few of the issues we look at:

    • How do we differentiate between a good and a bad question?

    • What happens if we ask ‘risky’ questions?

    • And why some questions move a sales conversation further forward than others...

    This is an episode that can help you and your sales team learn to create a more strategic set of questions designed to increase the impact and quality of your customer conversations.

    Links:

    Why not buy Sales Glue, the vital ingredient that makes sales success stick!

    “This book will not only improve your approach to sales but also your approach to life”

    Amazon – https://www.amazon.co.uk/Sales-

    Glue-Vital-Ingredient-Success/dp/1781332134

    To contact Matt Sykes:

    • LinkedIn: https://www.linkedin.com/in/matt-sykes/

    • Website: https://www.salescadence.co.uk/

    • Facebook: https://www.facebook.com/salescadencetraining/

    • Twitter: https://twitter.com/Salescadence_

    • Instagram: https://www.instagram.com/salesglue

    • 33 min
    SP206: The Six Sales Habits of Highly Effective Golfers

    SP206: The Six Sales Habits of Highly Effective Golfers

    You don’t need to play the game of golf to recognise it is one of the most difficult and challenging games around.

    No other game places personal skill and mindset at the very core, quite like golf. It’s a game where you compete against yourself for the most part and one where the chances of failure are high – it’s just like selling!

    In this episode, we take a look at the 6 Sales Habits of Highly Effective Golfers and we discover why there are common links and share some of the ways we can improve our sales game.

    Here’s just a few of the areas we look at:

    • Why a tactic from the 2008 Ryder Cup can create more consistency when selling

    • The impact that preparation has on a sales meeting

    • Why the 1969 ‘Concession’ story teaches us so much about the importance of mutual sales respect

    • The essential need to not just celebrate sales achievement but to capture it

    • The un-written rules of selling and why they must be followed if you want to win at selling

    This is an episode that can help you and your sales team learn new skills and develop.

    Links:

    To contact Matt Sykes:

    LinkedIn: https://www.linkedin.com/in/matt-sykes/

    Website: https://www.salescadence.co.uk/

    Facebook: https://www.facebook.com/salescadencetraining/

    Twitter: https://twitter.com/Salescadence_

    Instagram: https://www.instagram.com/salesglue

    Buy the Book! Sales Glue - the vital ingredient that makes sales success stick - https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134

    • 39 min

Top Podcasts In Entrepreneurship