74 episodes

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.


Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.


About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."


For more information, visit Kim at kdawsonco.com.

Photo Credit: Kim Conant Photography
Sound Editing: Hear No Evil Media

The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur Kim Dawson

    • Business
    • 5.0 • 14 Ratings

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.


Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.


About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."


For more information, visit Kim at kdawsonco.com.

Photo Credit: Kim Conant Photography
Sound Editing: Hear No Evil Media

    How to Get More Clients by Selling Results with Kim Dawson

    How to Get More Clients by Selling Results with Kim Dawson

    When selling to potential clients remember one thing - they want to know that you can provide what they need, do it within their budget, and if they hire you they’ll get results. To successfully sell your services, you need to be able to communicate these results at rates that align with the value of these results. Pricing too high or too low can send the message that they won’t get the results they want. 
     
    In this episode of the Sassy Strategist podcast, host Kim Dawson shares strategies for selling from the client’s perspective; speaking to what you can do for them, the results you bring, and the investment for getting those results. Kim discusses the importance of knowing your market, aligning with their values, and seeing how results can be more than just business results, but can help them personally as well. 
     
     
    KEY POINTS
     
    * Pricing your services will be different depending on the size of your business, and the best pricing supports both your business needs and the needs of the client. 
     
    * You don’t want to overvalue or undervalue your services in regards to pricing.  Pricing too high or too low can deter your ideal clients - they ‘ll think they won’t get the results they want.
     
    * Communicate with your potential client why your services are valued at the rate you charge - what are the results the client can expect from hiring you.
     
    * The results of working with you might include business results, such as increased clients, visibility in a new market, or more efficient systems, but there may also be personal results such as less stress, better time management, or more fulfillment from their work. 
     
    * Pricing can vary greatly from one service provider to the next - your goal is to align your pricing with the needs of the market you work with and the value of the results you provide.


     
    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.

    • 32 min
    How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell

    How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell

    Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you think you need to implement every marketing strategy and be everywhere all the time. There are several options and opportunities, but you can choose what aligns with you and your business.
     
    In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Kristi Mitchell, Marketing Strategist, who shares insight on how to create a custom marketing strategy that works for you and your goals. She talks about using pull marketing rather than push marketing strategy, especially as it relates to social media. Kristi also shares inspiration for creating lead magnets, overlooked marketing strategies that generate good ROI, and why it’s so important to have an overall marketing strategy before hiring specialists. 
     
    KEY POINTS
     
    * Pull marketing may be more effective than push marketing to engage your audience, and may align better with your personal brand.
     
    * There are several strategies to choose from when it comes to marketing your business, you don’t need to implement them all. 
     
    * Social media marketing may be more effective when you focus on 1-2 platforms.
     
    * Many business owners focus their attention on the attraction stage of the marketing process, while not focusing enough on the conversion stage. 
     
    * Hire a strategist before hiring a specialist. A strategist can create the overall plan that a specialist can then implement.


     
    ABOUT THE GUEST  
    Kristi Mitchell is a Marketing Strategist. She specializes in working with established business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally get strategic about their marketing efforts. Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. 
     
    Go to https://www.kristimitchell.com/ for more information or to download her free social media calendar template. 
    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.

    • 49 min
    5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson

    5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson

    Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or marketing, and you think you’d be happier if you could just do what you love to do in your business. In fact, you’d rather not spend any time thinking about sales funnels, sales journeys, or sales scripts. But what if sales could be different?
     
    On this episode of the Sassy Strategist Podcast, host Kim Dawson presents a new approach to sales - rather than worrying about following sales formulas, or even whether or not you get hired, what if you ask yourself if the client is the right fit for YOU! 
     
    KEY POINTS
     
    * You don’t need a sales script.
    * The purpose of a sales call isn’t to win at selling, it’s to find out if you have the tools, resources, and skills to help someone, and if working together makes sense for both of you.
    * Sales can be based on honesty, the desire to help, and a willingness to build a meaningful connection. 
    * Before agreeing to work with someone, check to see if your values align.
    * Having a non-scripted, relaxed approach to sales can lead to better results.



    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
     
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.

    • 38 min
    How to Do SEO Yourself with Karen Callahan

    How to Do SEO Yourself with Karen Callahan

    You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing tool in your toolbox, and one you can do yourself with little to no cost. 
    In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Karen Callahan, SEO Strategist, Trainer, and WordPress Developer, who shares her tips and strategies for getting found on search engines like Google. Kim and Karen discuss blog writing and content creation for maximum SEO, the do’s and don'ts of guest blogging, and whether or not it matters which website platform you choose (Squarespace, Wix, Wordpress, etc.). They geek out over SEO and you won’t believe what you learn.
     
    KEY POINTS
     
    * Guest posting is for creating awareness, not SEO.
     
    * You can boost SEO on your website by writing on a few topics from multiple perspectives.
     
    * SEO tools and plugins don’t do SEO for you! They simply evaluate and make recommendations.
     
    * The copy you put “above the fold” on your website should be written with SEO in mind.
     
    * It may be better to drive traffic to web pages other than your home page.

     
    ABOUT THE GUEST  
    Karen Callahan, MSCIS, SEO Strategist and Trainer, WordPress Developer, Speaker, Founder of Adventures Online and Karen-Callahan.com
     
    Karen Callahan is an SEO Strategist and Trainer, WordPress Developer, and Speaker with nearly 25 years’ experience developing websites and 15 years applying SEO to websites. A fierce advocate for do-it-yourselfers, Karen has trained many clients on how to add SEO to their own websites. She has flipped the script on SEO and developed a unique system; a words-based SEO system (not algorithm-based) that is ideal for non-tech professionals. She focuses on the “words” because words are what the algorithm and statistics are measuring!
     
    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.

    • 55 min
    Is Social Media Really Worth Your Time? with Kim Dawson

    Is Social Media Really Worth Your Time? with Kim Dawson

    Are you spending copious amounts of time and energy on social media marketing and not getting the results you want? Is the pressure to be active on social media and keep up with the latest social media trends making you feel exhausted and frustrated? Have you considered breaking up with social media but fear your business won’t survive? Do you wish there were a better way to use social media that would help you grow your business without taking up all your time?
     
    On this episode of the Sassy Strategist Podcast, host Kim Dawson addresses the controversial question, “is social media really worth it?” Kim shares her personal experience using social media as a marketing tool, including the struggles she’s experienced, and her honest critique of whether or not social media really generates ROI in your business. She also highlights the benefits of social media, why you may want to stay, and how you can make it work for you and your business. 
     
    KEY POINTS
     
    * Social media marketing is one of many marketing tools.
    * Don’t let the pressure to fit in or follow trends dictate how you market your business - do what works for you.
    * You can use social media as a way to help your business, without letting it consume you. 
    * If social media marketing is too energy-draining or time consuming, hire others to help you.
    * Invest your time and energy into what generates the most ROI in your business - and it may not be social media. 



    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
     
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.

    • 39 min
    How to Build Systems in your Business that Work for You with Yvonne Heimann

    How to Build Systems in your Business that Work for You with Yvonne Heimann

    Do you experience FOMO when you hear your fellow entrepreneurs talking about the latest tools they use, like ClickUp, Monday, or Asana, and wonder why you haven’t used these tools yet? Are you feeling disorganized in your business because you don’t have systems and processes in place and documented? Do you keep hearing that running your business would be so much easier if you set up automations?
    In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Business Efficiency Expert, Yvonne Heimann, where the two discuss what it means to set up systems in your business, and why digitizing them isn’t a requirement for them to be effective. Yvonne talks about the importance of knowing what works for you, and what doesn’t, using your own values and priorities as a guide to creating systems rather than what everyone else is doing. She shares her insight around using tools in your business, and why tools won’t solve your problems. Her philosophy - first, decide what you want, then use technology to help you make it happen. 
     
    KEY POINTS
     
    * You already have systems in place - regardless of whether or not you’ve documented them.


    * First, create the systems, then digitize them. Tools won’t do this for you.


    * Your values and priorities will guide how you set up your systems.


    * Follow your own path - don’t worry about what works for others.


    * Your clients don’t care about the details of your process - they care about the client experience and getting the results they want.
     
    ABOUT THE GUEST  
    Yvonne Heimann is the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker.
    Using her knowledge of over 15 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.
    Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.
    To learn more about Yvi go to https://askyvi.com/. To access the SOAR framework resource mentioned in the episode go to https://askyvi.com/soar/. 
     
    ABOUT THE HOST  
    Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 
    If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.
     

    • 51 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

BA1LEY7 ,

Not afraid to disagree!

I love Kim’s honest, genuine, no nonsense approach to her podcast interviews and the work she does. She’s not afraid of healthy disagreement which brings even more value to her listeners so they can consider opposing sides to the topic.

Emily Aborn ,

One of my favorite podcasts!

Kim’s podcast never disappoints! This is such a fantastic, informative listen! I love the conversations with guests and the solo episodes alike! Thank you, Kim for bringing your expertise and knowledge into the world!

oliviabaker13 ,

A must-listen!

The Sassy Strategist is a must-listen for small business owners! Tune in for actionable tips on how to level up your business, along with insightful and engaging conversations. In life and in business, the power of sass should not be undervalued. 💪

Top Podcasts In Business

NPR
Ramsey Network
Guy Raz | Wondery
Vox Media Podcast Network
Jocko DEFCOR Network
Marketplace

You Might Also Like

emilyaborn
Ed Mylett
Life.Church
Christina Frei
audiochuck