The Savvy Marketer Alexandra Gonzalez

The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, talks in-depth with the CEO and Founder of Hoy Health, Mario Anglada. Hoy Health is a veteran- and minority-owned business that is increasing access to healthcare in traditionally underserved communities. By eliminating barriers faced by underserved communities, they are able to provide intentional access to healthcare to anyone, no matter where improving health outcomes. Hoy Health believes in healthcare for everyone, everywhere – through telemedicine, coaching, and empowering patients to manage their conditions. Listen to what inspired Mario and how Hoy Health is transforming healthcare. 

In the last eight weeks, we have seen the tremendous support that many companies and brands worldwide are doing to demonstrate their support towards #standwithukraine by pulling their businesses out of Russia.

The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated this week's episode to share valuable insights on how companies show their sense of purpose by standing for peace, human life, and democracy and what it could mean for those companies that don't take action for such critical social causes in the eyes of consumers.

Since the pandemic started, there has been a significant shift on how Consumers shop.  As a matter of fact, in less than 9 months, we have seen a 10 year transformation in the world of retail in which some retailers have taken proactive actions on how to enhance and deliver better experiences to their Consumers and shoppers both online and in-store.  The question is: Who is doing it right? What are some of the expected future trends and shifts in the world of retail and E-Commerce from now to 2025? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated this week’s episode to sharing valuable insights and trends about the progression of E-Commerce across the world and how Companies can help shape and partner with retailers to address global E-Commerce shopping needs that not just help brands win in the digital shelf, but help delight shoppers in new ways throughout their shopper journey.

This year’s Super Bowl LV was unlike any other, but for Marketers, it’s never just about the game, it’s about the ads that are featured for the very first time to over a billion consumers. But the question always is: were any of these ads impactful and engaging enough to move the needle from building awareness, generating engagement, or driving a purchase increase?

The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated this week’s episode to sharing valuable insights about the ads that truly made an impact and those that missed the mark. Tune-in to listen and learn how Companies and brands such as Amazon, Cadillac, Budweiser, P&G, Verizon, E-Trade, Door Dash, as well as many others performed at Super Bowl 2021. If you did not have a chance to watch all of the ads, this podcast episode will provide you with a great summary and recap of the best and worst ads that were shown during Super Bowl LV.

A Conversation with Greg Kahn, Founder and CEO of IoT Consortium, who shares some valuable insights on the important role that IoT plays in our overall lives and what are some of the biggest shifts we can expect to see across IoT since the pandemic started.

The Internet of Things Consortium (IoTC) is a business development association for the Internet of Things (IoT) ecosystem that is comprised of leading founders, executives and global companies in IoT to ignite the growth of the IoT marketplace and build positive and strategic partnerships. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to interviewing the President and CEO of the Internet of Things Consortium (IoTC), Greg Kahn, on his journey to why he started the IoTC and what he describes is the “Now Normal” we are living in. With this “Now Normal” Greg shares some of the major IoT sector growth seen across: health and wellness, innovation, retail, transportation, smart cities, data privacy, sustainability and more. For more information about the IoT Consortium, please contact Greg at iofthings.org

How do we resonate in the minds of our Consumers during this time? Do we have the right product offerings for today’s Consumers? Do we have the right channels of distribution? It is now more important than ever to share our voice and drive change in order to strengthen who we are as brands and our sense of purpose. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to how brands can really make a difference by conveying the true power of purpose in a time of change and uncertainty.