81 episodes

The leading online music marketing podcast just for musicians!
Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

The Savvy Musician Show Leah McHenry

    • Music

The leading online music marketing podcast just for musicians!
Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

    An Interview With Rob Hulford (Elite Student) - SMS081

    An Interview With Rob Hulford (Elite Student) - SMS081

    Savvy Musician Show co-host, C.J. Ortiz, interviews Rob Hulford, another Elite student from the Savvy Musician Academy (SMA). Rob’s music style is self-described as an “Ambient downtempo chilled genre geared towards helping people to unplug.” 
    In this interview, Rob explains how SMA helped him discover his true self as an artist, his true audience, and how to communicate with them. Rob shares not only his story but also some helpful advice and insights that will bring you quick results in your own marketing and social media engagement.
    Key Points From This Episode:
    Marketing any style of music Making an investment in yourself The impact of the Elite student group and Coaching Mastering the newsfeed Getting paid for your music Trimming your marketing audience Creative merchandise ideas Writing concise and effective copy Viewing yourself as a business Tweetables:
    “Everything I ever did at the outset, that Leah encourages you to do, worked for me, and it grew my business.” - @robhulford [0:08:05]
    “What you invest now will pay you dividends later.” - @robhulford [0:10:38]
    “It’s the whole experience that’s offered on this course, not just the learning, but the interaction, the one on one, the Facebook group, which is an incredible resource.” - @robhulford [0:13:18]
    "Stop the News Feed. Disrupt the News Feed. And it's free advertising, if you can post good content.” - @robhulford [0:17:10]
    “I think that we have a right to be paid for what we do.” - @robhulford [0:21:27]
    “Reduce your audience size to those who you know will buy your music and you'll find that your cost per ad will just plummet.” - @robhulford [0:29:57]
    “You could have great success with half the knowledge that Leah shares in the group, if you just could get over yourself, and put yourself out there.” - @metalmotivation [0:31:10]
    “It’s very important for me, to be informed, to have the knowledge that I need to make the right decisions, to not waste time, and to channel my efforts into what’s going to serve my music well for the future, and serve me well financially, as a business owner.” - @robhulford [0:33:27]
    Links Mentioned in Today’s Episode:
    Book a Call With Us — http://www.CallSMA.com
    The Inner Circle Membership — https://savvymusicianacademy.com/innercircle
    Rob Hulford - https://www.robhulfordshop.com

    • 40 min
    An Interview With Jacqueline & Augustus of The Galaxy Electric (Elite Students) - SMS080

    An Interview With Jacqueline & Augustus of The Galaxy Electric (Elite Students) - SMS080

    We have all types of musical genres represented in our Elite students at the Savvy Musician Academy, and some of these genres are so unique that you can assume there’s no audience for them. Not true, and our special guests in this episode are proof of that!
    Jacqueline and Augustus of The Galaxy Electric are a fun musical duo whose niche “cosmic tape music” has a dedicated following of like-minded fans who celebrate both the music and the culture that surrounds it. And it’s this understanding that’s empowering The Galaxy Electric to carve out their place in the new music industry. You’re going to love this discussion!
    Key Points From This Episode:
    The biggest hurdle for an independent artist. The importance of digging into your audience and culture. How they found their sound. How things changed when they joined Elite. No creative limits to any niche. The importance of knowing your strengths. Changing the way you see social media. Getting past the fear of rejection. Maximizing Facebook Groups. Tweetables:
    “I would say the biggest hurdle is figuring out exactly who you are as an artist.” — The Galaxy Electric [0:04:36]
    “We connected deeply with a very small group of people who encouraged us kind of to keep going.” — The Galaxy Electric [0:11:55]
    “We haven’t been talking to people, we’ve been talking at people. That is not how you build a relationship.” — The Galaxy Electric [0:20:02]
    “Staying on the app and having conversations and that's ultimately what Facebook wants.” — @metalmotivation [0:25:20]
    Links Mentioned in Today’s Episode:
    The Inner Circle Membership — https://savvymusicianacademy.com/innercircle
    The Galaxy Electric — https://www.facebook.com/thegalaxyelectric/

    • 44 min
    Creating Boundaries with Fans: Where to Draw the Line - SMS079

    Creating Boundaries with Fans: Where to Draw the Line - SMS079

    In this episode Leah and C.J. discuss setting boundaries between you and your fanbase in proactive ways to create a better customer support experience for you and your fans. In other words, setting boundaries is for more than protecting you, your privacy, and your time. It’s about creating a better experience for them too.
    As Leah and C. J. touch on their personal experiences, they provide key insights to setting up boundaries, creating customer support techniques, and utilizing guidelines for conversing on social media. 
    Customer Service is more than what we think, and it’s so important in the age of social media and digital marketing that you have to get it right from the beginning, and in this episode you’ll learn how!
    Key Points From This Episode:
    The new role and accessibility of musicians Separating your personal and business life Different types of boundaries to have The importance of customer service  Handling negative customer behaviors Setting up customer expectations  Professional attitude and mindset Problem solving in the customer service area How to converse on social media Setting up a P.O. Box Setting up business hours Tweetables:
    “The battle you have to win every day is the battle of the newsfeed.” - @metalmotivation [0:04:26]
    “I’m going to have a personal page that’s for me, my personal profile. I’m going to have a professional page, and that’s where I’m going to post all my music stuff.” - @LEAHthemusic [0:08:17]
    “(Customer’s) expectations are incredibly high for response on all platforms at all times.” - @LEAHthemusic [0:010:18]
    “If there’s anything really important that you need them to know put it in the receipt email.” - @LEAHthemusic [0:015:55]
    “We’re always looking to improve what we’re doing on our end, so I never automatically blame the person” - @LEAHthemusic [0:016:39]
    “Put yourself in the shoes of a fan who’s buying something from you.” - @LEAHthemusic [0:18:39]
    “I think what’s most important is the change that needs to happen in the artists themselves, to be strong, to learn to be firm, to know that just because this one person is difficult to deal with, is not a reflection on you.” - @metalmotivation [0:21:33]
    “Boundaries and dealing with customer service are part of growing your empire.” - @LEAHthemusic [0:28:10]
    “I try to treat every interaction as though this is life or death for my business.” - @LEAHthemusic [0:35:49]
    Links Mentioned in Today’s Episode:
    Book a Call With Us — http://www.CallSMA.com
    Noe Venable (Student Spotlight) — https://www.facebook.com/noevenablemusic/

    • 38 min
    Leah’s Black Friday & Cyber Monday Results - SMS078

    Leah’s Black Friday & Cyber Monday Results - SMS078

    2019 was one of Leah’s busiest years yet with a crowdfunding campaign, launching a new album, and aggressive holiday sales.
    In this episode, Leah and C. J. discuss her results and lessons learned from her Black Friday and Cyber Monday sales.
    She shares what she spent in ads. She shares what she earned. And she shares the lessons learned and how she’s planning the upcoming year.
    Remember, year-end holiday sales always begins now by bringing in new followers and turning them into superfans who are ready to spend money with you by the end of the year. Enjoy this episode!
    Key Points From This Episode:
    Why you shouldn’t feel bad about promoting often. The cynical nature of social media. Leah’s music marketing team. Leah’s holiday sales results. What Leah’s focusing on in 2020. Leah’s warm audience strategy. Leah’s total ad spend. Creating incentives for customers to buy now. Leah’s 5 top-selling products. Should you release an album during the holidays? What Leah did differently this year. Email vs social media ads. Tweetables:
    “When it comes to advertising, people need to see it multiple times.” — @LEAHthemusic [0:04:00]
     “My gifts and abilities as a marketer myself, are inspired by someone else’s vision, someone else’s faith, someone else’s success.” — @metalmotivation [0:07:56]
    “You have more gifts and abilities than you realize, and it's just a matter of learning the skills to go ahead and put it out there to the world.” — @LEAHthemusic [0:11:13]
    “You’re always wanting to replenish that email list.” — @LEAHthemusic [0:19:10]
    “So when you’re planning a sale or a campaign, your challenge is to come up with the reason why they should do anything.” — @LEAHthemusic [0:25:14]
    Links Mentioned in Today’s Episode:
    Book a Call With Us: http://www.CallSMA.com
    Rich Howe, Epoch of Chirality (Student Spotlight) — https://www.facebook.com/EpochOfChirality/

    • 45 min
    An Interview with Lindsay Schoolcraft (Elite Student) - SMS077

    An Interview with Lindsay Schoolcraft (Elite Student) - SMS077

    Keyboardist and vocalist for the internationally popular heavy metal band, Cradle of Filth, Lindsay Schoolcraft joins C. J. to discuss how she’s using the principles taught in the Savvy Musician Academy to launch her own album without a record label.
    Lindsay is an experienced recording and touring artist and speaks directly to the pain points that are reeking havoc on the music industry. This is an inspiring episode!
    Key Points From This Episode:
    The problems with rapid change in the record industry. The financial reality that’s hitting touring musicians. The confusion surrounding artists. Working with a Grammy-winning artist. How Lindsay to decided to do it on her own. How SMA was life-changing for Lindsay. The toll that’s taken by touring. Great awakenings to music marketing. Lindsay’s spending and profits. Tweetables:
    “You go on tour and you find out how much your crew and your bus driver makes and some people just come home breaking even and that’s not right.” — @lindzriot [0:06:09]
    “There’s always been an injustice to the music industry.” — @metalmotivation [0:07:12]
    “We know we have to be online but once we’re online, a lot of us just don’t know what to do.” — @lindzriot [0:07:22]
    “I’m doing it all on line. I’m going to do it digital, screw the record labels, they can’t tell me what to do. You’re not my real dad.” — @lindzriot [0:12:59]
    “I refuse to allow some other thing that thinks it’s greater than me to take control of my music career.” — @lindzriot [0:15:10]
    “I’m an artist and I just want to put out art and hope people enjoy it.” — @lindzriot [0:16:35]
    “When it comes to building your own music empire, you want to minimize the mental and emotional challenges as much as you can.” — @metalmotivation [0:20:20]
    Links Mentioned in Today’s Episode:
    Belzebubs (Lindsay’s cartoon character) — https://www.facebook.com/belzebubsofficial/
    Lindsay Schoolcraft — https://www.facebook.com/schoolcraftofficial/

    • 50 min
    An Interview with Karen Barrow (Elite Student) - SMS076

    An Interview with Karen Barrow (Elite Student) - SMS076

    Her online music career began early in the days of MySpace—gaining 30,000 followers—and at one point, one of her music videos gained 12 million views, and yet Karen Barrow still had no money to show for it. Like most artists, she was confused, frustrated, and unsure about her music career because of all the changes in the industry. Then, she found the Savvy Musician Academy, went through The Online Musician course, then joined the Elite program, and that’s when things started to change. If you want an honest look at what goes on behind the scenes of our Elite coaching group, then this episode reveals it. Listen in as Karen shares her own story of struggle, awakening, and the progress!
    Key Points From This Episode:
    The reality of today’s average musician. How Karen refined her personal brand. The impact of music marketing coaches. Overcoming doubt and taking action. Karen’s major victory. The power of a pruned email list. How major artists are realizing the power of the internet. Why views and a large audience don’t produce results. How Karen took control of her music career. The power of a professional mindset. How ecommerce changed Karen’s results. Tweetables:
    “You need two things for success in any area. You need principles. Whatever principles govern success. Then number two, you need coaching.” — @metalmotivation [0:08:43]
    “I’ve started to lose the idea of it’s not for me, I can’t do it, it’s not meant to be.” — Karen Barrow [0:13:37]
    “Listen, you guys could tear it up with 50% of what Leah teaches you, if you just understand that one element that Leah really emphasizes traditional marketing principles.” — @metalmotivation [0:21:16]
    “You’ll really understand the revolutionary aspect of social media when social media itself disappears and you realize you’re just talking to a person.” — @metalmotivation [0:22:45]
    Links Mentioned in Today’s Episode:
    Episode #073: Record Label or Independent Artist? An Interview With Jens Hilzensauer Pt. 1
    Episode #074: Record Label or Independent Artist? An Interview With Jens Hilzensauer Pt. 2
    Episode #067: Leah’s Recent Crowdfunding Results, Part 1: 80k in 30 Days
    Episode #068: Leah’s Recent Crowdfunding Results, Part 2: Mistakes & Lessons Learned
    Episode #069: Crowdfunding Q&A
    Karen Barrow’s Facebook Page: https://www.facebook.com/ScarletteFeverOfficial/

    • 29 min

Customer Reviews

TonyDollars ,

Great broadcasts! Thanks for sharing!

Each episode is super great! I watched Leah introduce herself to the world in her first fund raiser. I supported her and shared her to my followers, hoping to increase her funds. The next time I saw Leah, she was talking about her online course. I watched for several days, then attended the webinar! WOW! What a system she had put together. You don't get a system like this without concentrated, hard, WORK. Leah had jumped miles ahead of my Street Marketing experience for a few Sony Music gospel labels. I wanted what she had, so I signed up and am amazed by all the technique she shares. What a wealth of knowledge and expertise. I suggest you jump on board, listen to the podcasts and get yourself moving ahead!

ジマス ,

Man oh man! Every episode is a hem!

Ph man going back and listening to some back episodes... Episode 50 just made my life. I've been asking myself how don't market to fans I don't have. How can I make a brand on a culture when I don't have had to know what the want! What do I do first?.. It can be so overwhelming!!! This episode just blew me away!!!! Thank you for all your work!!

zay54 ,

Amazing content

Inspirational and definitely motivating, the three part series on crowdfunding was worth the price of admission alone, which by the way is free! The podcast adds another dimension to the depth of information being offered in the classes which I also highly recommended. It keeps me engaged with my own journey and the content I’m working on in my classes with her. Being a soloprenuer can feel daunting and having this podcast helps me feel there is someone with a map who understands. Thank You for doing this Leah & CJ!

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