The Scaling Lounge: Business Strategy • Operations • Team Adriane Galea

The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you’re a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I’d also add consultant to this list. 
We’re going to be covering the six ways you could scale your business as a service provider, which includes moving to an agency model, outsourcing SOME of the work in more of a mini-agency model, developing a retainer model, going e-commerce by creating a template shop, or transitioning into coaching or course creation. 
I’m also going to go into my perspective on when the right time to make one of these shifts would be, things you need to keep in mind about scaling, and how to not burn yourself out with whatever you choose to do.


Quick overview of what we cover: 


The six pivots you can make as a service provider to create scalabilityThe pros and cons of each model and making intentional decisions based on what you want so you don't burn outHow to know when it's the right time to start thinking about scalingCommon misconceptions around scaling you should knowRESOURCES: 
Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business owners
LET’S CONNECT: 
Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co
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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

Signing high-ticket clients FAST - every service-based biz owner's dream, right?


And, it is possible. There are, in fact, effective ways to speed up the buying process – even when closing high-ticket clients.  But what no one is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line.


What will always be true is this: the only thing that speeds up the buying process is better marketing. This episode gets into the workarounds that circumvent this truth, and why they are hardly worth it in the long run.


Quick overview of what we cover:
What high ticket prospective buyers expect from your sales process that low-ticket buyers don’t Why fine-tuning your messaging, audience familiarity, and the way you communicate is the slowest of the fastest ways to convert prospective buyers -  but always the way in which they’ll feel safest investing with youWhy aiming for higher sales call volume almost always leads to less salesHow to do less sales calls with more qualified buyers using friction points in your sales process (which almost always leads to more sales) Why closing the sales either comes from better marketing prior to the call…or a shady distortion of NLP techniques during itThe three things every prospective buyer should know about you before getting on the phoneWhy higher quality clients who don’t burn you out, only come from higher quality leads in the first placeWhy fast closes will increase your attrition rate (the people who fall off/stop paying you)How high attrition rates lead to biz instability, inconsistent revenue, lower retention and referral rates, and…need we say more?One more time for the ones in the back: the only thing that speeds up the buying process is better marketing 😇
RESOURCES: 
Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business owners


LET’S CONNECT: 
Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/093

Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask. 

An expert in authentic self-expression, Kari’s own journey into goal-setting and leadership coaching has taken a path familiar to most small biz owners (up, down, and all around), along with a few unexpected detours (discovering the value of triggering herself with spicy romances to the extent that she now uses the genre as a medium to provoke her clients in the same way).


Let’s just say, when our convo reached the ‘spicy romance’ point, we – ahem – lingered there until we both felt well satisfied. 😉


Quick overview of what we cover:
Kari’s time as a goal coach at Lululemon and how that ignited her lifelong passion for goal-setting workThe importance (especially for women entrepreneurs) of releasing shame, guilt, masks and the masks we wear as we build and market businessesHow Kari was finally able to step into her truest self-expression and self-acceptance, using Human Design How she reconciled the startling personal realization that Human Design better served her as a tool of self-understanding with her professional identity of being a Human Design expert/coach – and what happened to the biz connected to itHer beautiful way of speaking about how her business expanded during COVID lockdown – a time when many, many people experienced extreme hardship How she manages her extroverted nature working in a (mostly) virtual space and her go-to tools for self-regulation when she starts to idle uncomfortably highWhy paying attention to our bodies’ reactions (and how our brains judge those reactions!) can teach us a LOT about the truth of ourselves. The moments of personal inauthenticity Kari views as huge gifts of awareness of where we need to do more work The connection, freedom, and impact Kari hopes to leave as her legacy gift in doing ‘business better’ and why it’s all grounded in S-EX
RESOURCES: 
Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorClick here to register for the free training for 6+ figure service-based business owners
CONNECT WITH KARI:
Click here to connect with Kari on Instagram: @iamkarirussell
Kari Russell is a Leadership and Energetic Business Coach, global leader in Self-Expression and host of the S-EX Talk Podcast. She is married with 2 children and lives in a small country town in Ontario, Canada where you’ll find her tanning on her deck reading spicy romance novels in the summer or submerged in her hot tub in the winter (while also reading spicy romance novels). Kari’s work focuses on fusing the psyche and the somatic to guide her clients in confronting and alchemizing their shadows and leveraging their authenticity to own who the f*ck they are in their branding and content to make a massive impact and build their business their way!

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @sustainablescaling

BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected. 


Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it’s almost always not about you, and what’s more, we’ve ALL been there.)


Quick overview of what we cover:
The perfect response to the “I need to talk this over with my partner” clients to avoid getting ghostedHow to plan for the clients who stop paying and/or cancel their contracts that keeps integrity intact for you bothHow to decide between ‘bless and release’ or ‘block that bish’ when handling unfair refund requestsWhy a ‘rejection is protection’ mantra safeguards your tender heart when public roasts come typing after youWhy trolls on your ads actually illuminate a path towards growth most business owners missWhat to do if you’ve invested in something that, frankly…sucksPlus - a mini-masterclass on the best step to take when you’re running out of money and have no clients on the horizon 6 questions to ask yourself to discover if mindset is the cause of your Sunday (thru Sat)  Scaries
EPISODES REFERENCED:
Episode 59 —> Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle Episode 39—> 4 Things to Know About Your Audience to Make Way More Sales
RESOURCES: 
Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business owners


LET’S CONNECT: 
Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/091

Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved.
A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their businesses. 

In this episode, we break down the best strategy to use – because whether you’re just starting out or you’re making 6+ figures consistently, there’s always room for improvement in facing challenges like this that like to reappear again and again. 


Quick overview of what we cover:
The one stage of business where you must simply (and we say this with ❤️)  “suck it up and make time”How to find the balance between serving existing clients and finding new onesWhat to do if you’re stuck in the pattern of “sign new client → cease all other sales+marketing efforts”How to know when it’s time to systemise, hire+delegate, automate, or contract out tasksHow to reconcile the aspects of sales + marketing that don’t feel good to you

RESOURCES: 
Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business owners


LET’S CONNECT: 
Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/090

The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others? 


Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it takes to get there. 


In order to grow and scale, you must uncomplicate as much as humanly possible. Start here: putting in the work to develop excellence in the seven key areas required to grow a healthy, sustainable business that's working for you. 


Quick overview of what we cover:


Why you’re better off applying for jobs than running a business if sales + marketing makes you uncomfortableWhy the type of mindset work necessary to get your brain on board with growing a 7-figure business has nothing to do with manifestation or journaling and everything to do with mirrorsHow to tame your limiting ego and feed you expansive egoHow you’re delivering your product matters as much as its qualityWhat a healthy business is reliant upon (spoiler alert: it’s NOT you)Why great team members are necessary for increasing the impact your business has (rather than for the great work they do)Why developing a solid operational capacity is the key between functioning at the level you want to be known for, and then doing it at scaleHow to maneuver away from hiring ‘babysitters’ for your business and find awesome ‘co-parents’ insteadWhy so many business owners who are good at making money stink at keeping it (or spending it wisely)The two true boss strategy moves of serious CEOsPLUS - exciting FREE BONUS - click here if you would like Adriane's personalized business strategy take on where your business might be stalled out!RESOURCES: 


Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 


Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co
- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/089