SEO From The Front Lines

The Scary Surge and Drop in Indexing in Google Search Console And Why That Might Be Totally Fine

I cover scary and confusing surges and drops in indexing in Google Search Console (GSC) and why that might be totally fine for site owners and SEOs. If the surges are due to urls categorized as "Indexed, though blocked by robots.txt", then that can cause the spike and drop you are seeing. And since Google is on record that it can't impact the site quality-wise, it can be totally fine. This is a companion video to my blog post covering the topic: https://www.gsqi.com/marketing-blog/scary-surge-drop-indexing-google-search-console/