52 min

The Scent of Success With D’Shawn Russell SheVentures

Growing up in Durham, North Carolina, D’Shawn Russell was no stranger to racial tensions and prejudices. Her great-grandmother and grandmother were huge influences on her life, and she still applies their values to her business today. After a 22-year stint as a math teacher, Russell realized it wasn’t the path she was meant to embrace. So she did what many of us wish we could do: She turned her hobby into her full-time job.
Russell founded Southern Elegance Candle Company — where candles throwback to a simpler time and are made using locally sourced products — and hasn’t looked back since. Each candle represents a place that has meaning to her in the South. Find out how she dealt with racism and sexism on a regular basis as she grew her company from the ground up. You’ll get it all on this episode of SheVentures.

Growing up in Durham, North Carolina, D’Shawn Russell was no stranger to racial tensions and prejudices. Her great-grandmother and grandmother were huge influences on her life, and she still applies their values to her business today. After a 22-year stint as a math teacher, Russell realized it wasn’t the path she was meant to embrace. So she did what many of us wish we could do: She turned her hobby into her full-time job.
Russell founded Southern Elegance Candle Company — where candles throwback to a simpler time and are made using locally sourced products — and hasn’t looked back since. Each candle represents a place that has meaning to her in the South. Find out how she dealt with racism and sexism on a regular basis as she grew her company from the ground up. You’ll get it all on this episode of SheVentures.

52 min