The School for Humanity Unknown

“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison
 
Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her journey in Corporate America following the attainment of a Bachelor of Science in Business Administration, Jessica's early career was characterized by a blend of achievements and setbacks, each serving as a catalyst for her eventual transition. In this interview, Jessica and Andrew explore her insights on marketing strategies, storytelling, and more. 
 
Website: www.JLHutchison.com
Facebook: https://www.facebook.com/JHutchison888
LinkedIn: https://www.linkedin.com/in/jessicahutchisonlcpc/
Instagram: https://www.instagram.com/jlhutchisonlcpc/

“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni
 
Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti’s innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene. 
 
Website: https://arti.ar/
Facebook: https://www.facebook.com/gil.aloni.7
LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/ 
Instagram: https://www.instagram.com/gilaloni/

“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena
 
Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.
 
Website: https://rokture.com
LinkedIn: https://www.linkedin.com/in/fernandoapenajr/

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni
 
Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.
 
Website: https://www.nu.edu/
LinkedIn: https://www.linkedin.com/in/timothyprestianni/

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer
 
In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!
 
Website: https://notypicalmoments.com/
Facebook:  https://www.facebook.com/NTMoments
LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/
Instagram: https://www.instagram.com/notypicalmoments
YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson
 
Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating “wow!” experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training—all supported by a vast library of prerecorded calls that showcase best practices. In this episode, Brigham shares his journey going from broke to building a million dollar training company. Learn the key principles he’s used to empower HVAC and plumbing technicians to convert 85% of their sales calls by delivering “wow!” customer experiences.
 
Website: https://powersellingpros.com/
Facebook: https://www.facebook.com/BrighamDickinsonPSP
LinkedIn: https://www.linkedin.com/in/brigham-dickinson/
Instagram: https://www.instagram.com/power.sellingpros/