42 episodes

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

The School of Influence Podcast with Amanda Russell Amanda Russell

    • Business
    • 5.0 • 49 Ratings

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

    41: Unlocking and Unleashing LinkedIn Influence for Yourself - and Your Company

    41: Unlocking and Unleashing LinkedIn Influence for Yourself - and Your Company

    When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a decade, including her definitive work "LinkedIn for Personal Branding." When you and your company are ready to influence the influential demographic that is on LinkedIn, listen in as Sandra uncovers both how to improve our personal branding and influence on LinkedIn as well as how brands can leverage the influence of their employees on the unique and often misunderstood social network that is LinkedIn.

    For more information:

    •Sandra Long on LinkedIn: https://www.linkedin.com/in/longsandra/
    •LinkedIn for Personal Branding on Amazon: https://www.amazon.com/LinkedIn-Personal-Branding-Ultimate-Guide/dp/B08VCQWRQ8/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
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    • 25 min
    40: The Methodology behind Turning CEO's, Executives and Corporate Leaders into Global Thought Leaders

    40: The Methodology behind Turning CEO's, Executives and Corporate Leaders into Global Thought Leaders

    Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation.

    For more information:

    •Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell
    •The Social Architects: www.TheSocialArchitects.co
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 35 min
    39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence

    39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence

    Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transform their organizations digitally through both Social Selling and Smarketing, which are also the names of two books Timothy has written. Listen in as Timothy breaks down the steps you should take to ensure you digitally transform your business and tap into the opportunities and influence that await.

    For more information:

    •Timothy Hughes on LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/
    •DLA ignite: https://dlaignite.com/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?

    38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?

    One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us really grasp how can they be used for brand marketing.Yet, it is undeniably the future and to compete the brands who are leveraging this are coming out ahead - just look at the likes of Dior and Louis Vuitton, not to mention small startups now sky rocketing thanks to their use of NFTs. Ok ok, so we understand the potential power, but where do you even? begin? Most of us are not technology platforms, nor do we have endless pockets to shell out. In this episode, Doug Neil, ex Universal EVP Doug Neil was named Marketing, Brand Chief At NFT Platform Chronicle breaks it down for us, and gives us the way of the land, alongside actionable insight on how you may want to use NFTs and what you can do to get started.

    For more information:

    •Chronicle: https://www.chronicle.io/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces

    37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces

    While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B!

    For more information:

    •Onalytica: https://onalytica.com
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    36: How to Build an Influential Network and Community to Grow Your Dream Career

    36: How to Build an Influential Network and Community to Grow Your Dream Career

    After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking events company for over 30,000 people (which she later sold), she learned the wrong way to do it, and then discovered that there was a better way. Darrah Brustein has both inspired and influenced millions to reach higher and dream bigger. Having worked with Shaq, Deepak Chopra, Seth Godin, Bobbi Brown, Jillian Michaels, Adam Grant, Robert Herjavec, Nastia Liukin, Cam Newton, and the list goes on as well as brands like Chase, Visa, Toyota and FedEx, she digs into what it takes to build true influence, and it has nothing to do with 'following a passion' or taking great Instagram photos. We were riveted by this episode, a must listen!

    For more information:

    •Darrah Brustein: https://darrah.co/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min

Customer Reviews

5.0 out of 5
49 Ratings

49 Ratings

dgninthe818 ,

Informative, Insightful and Entertaining

Amanda and Neal do a fantastic job in extracting insightful and valuable information from their guests on how the guest’s brand has achieved success through the strategic decisions made to build a following. Their conversational manner is enjoyable and entertaining. It’s a great podcast for anyone wanting to benefit from a variety of industries and experiences to grow their business.

ThomSinger ,

Great hosts who know how to influence

Neal and Amanda are both leaders in the world of online influence (they have done it- not just talk about it).

Great podcast that will challenge you to think with every episode!!!

Nathanbynum ,

Awesome advice

This is packed with awesome advice for entrepreneurs at any stage!