9 episodes

Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry.

In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more.

So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.

The Science of a Podcast The Science of a Podcast

    • Education
    • 5.0 • 1 Rating

Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry.

In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more.

So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.

    Podbytes: Branding vs. Marketing

    Podbytes: Branding vs. Marketing

    Do you know the difference between branding and marketing?

    In this episode of PodBytes, we provide bite-sized pieces of information about the difference between marketing and branding and how podcasters need to figure out their branding before even thinking about marketing their podcast.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 8 min
    Jonathan Zenti on 5 Podcast Mistakes And How To Avoid Them

    Jonathan Zenti on 5 Podcast Mistakes And How To Avoid Them

    Are you making these common podcast mistakes?

    In this episode, we are talking with Jonathan Zenti, a podcaster, producer, published author, and a true powerhouse in the podcast industry. He is also the head of content at Spreaker.

    He will be sharing with us the common mistakes he sees podcasters make over and over again AND will be sharing tips on what they can do to avoid these mistakes.

    Some of the mistakes we will cover include:
    💰 Thinking that monetization will do the work for you;
    🤔 Not putting enough resources into promotion, and focusing just on production and;
    🙋‍♀️ Forgetting that the listener is at the center of the experience.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 29 min
    Podbytes: Preparing for the Cookie Apocalypse

    Podbytes: Preparing for the Cookie Apocalypse

    In the next year, Google will remove third-party cookies from Google Chrome. So how will the end of third-party cookies affect podcast advertising?

    Most companies with ad tech are still using third-party data, which comes from cookies for podcast advertising in one way or another. And if you aren't planning ahead, you'll be left behind.

    In this episode of PodBytes, we talk about how advertisers and ad-tech companies can prepare themselves for the impending cookie apocalypse.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 4 min
    BJ on Using TikTok To Grow Your Podcast

    BJ on Using TikTok To Grow Your Podcast

    Have you ever thought of using TikTok to grow your podcast? If not, then this interview will change your mind.

    In this episode, we chat with BJ, the co-host of Unrefined, all about how TikTok has been an essential tool in growing his podcast listenership.

    Some of the topics we cover include:
    📱 Why BJ decided to start a TikTok in the first place;
    📱 What he did to grow his account to over 55K followers;
    📱 and the strategies he implemented to convert his TikTok audience into loyal podcast listeners.

    Are you ready to take advantage of the power of TikTok? Then buckle up, as this interview has a lot of great insights.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 29 min
    PodBytes: Grow Your Podcast By Guest Hosting

    PodBytes: Grow Your Podcast By Guest Hosting

    Why is it essential to be featured on other podcasts, and how will it grow my listenership?

    In this episode of PodBytes, we not only discuss the importance of pitching yourself as a podcast guest but also cover topics like searching for podcasts to pitch yourself to and crafting the perfect pitch email.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 10 min
    Alanna Hunter on Humanizing Programmatic Advertising in Podcasts

    Alanna Hunter on Humanizing Programmatic Advertising in Podcasts

    Interested in learning more about programmatic advertising?

    In this episode, we are chatting all about programmatic advertising with Alanna Hunter, Spreaker from iHeart's Ads Operations Manager.

    Some of the topics we cover include:
    💰 the different types of programmatic (OMP, PMP, and Direct Sales);
    💰 What are advertisers looking for when they want to buy programmatic advertising;
    💰 and what makes a podcast a good candidate to sell for programmatic advertising.

    Make sure to follow us on:
    Instagram: https://www.instagram.com/spreaker
    Facebook: https://www.facebook.com/spreaker
    Twitter: https://twitter.com/spreaker

    • 13 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

fretsandstrings ,

Happy Birthday to Me!

I love this Podcast for two reasons in particular. 1. It’s absolutely loaded with great content about creating, managing and promoting a podcast.
2. Its release date is on October 4th, my birthday. Happy birthday to me!!

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