10 episodes

Behavior change is hard. Actively changing another person's behavior is even harder. But many companies have been able to crack that code. They're the companies who understand that people don't always — or maybe even rarely — act rationally.

The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode, host Kristen Berman, behavioral scientist and co-founder of Irrational labs, interviews visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.

So let's dig in and unlock the secrets behind The Science of Change.

The Science of Change podcast is presented by SetSail. Act on the moments to lead to a sale. Visit us at setsail.co or on LinkedIn to learn more about the world’s number one revenue execution platform.

The Science of Change SetSail X StudioPod Media

    • News
    • 4.9 • 47 Ratings

Behavior change is hard. Actively changing another person's behavior is even harder. But many companies have been able to crack that code. They're the companies who understand that people don't always — or maybe even rarely — act rationally.

The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode, host Kristen Berman, behavioral scientist and co-founder of Irrational labs, interviews visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.

So let's dig in and unlock the secrets behind The Science of Change.

The Science of Change podcast is presented by SetSail. Act on the moments to lead to a sale. Visit us at setsail.co or on LinkedIn to learn more about the world’s number one revenue execution platform.

    Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

    Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

    The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January.
    Episode resources
    Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 5 min
    Holiday Mini-sode: How To Avoid These 3 Gift-Buying Mistakes

    Holiday Mini-sode: How To Avoid These 3 Gift-Buying Mistakes

    The holidays are here and that means it’s the season for gift giving! But how can you make sure you’re giving the right gift this year? In this mini-sode, our host Kristen Berman uses behavior science to unwrap three common mistakes we make in exchanging gifts, as well as some tips on how to avoid them. Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else's life in an unexpected way. Let's jump in!
    Episode resources
    Thank you for listening to The Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 3 min
    How Is PFF Changing the Game of Football?

    How Is PFF Changing the Game of Football?

    Who said numbers ain’t fun? When it comes to football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. In this episode, host Kristen Berman talks with Eric Eager, VP of Research and Development at Pro Football Focus to discover the many ways in which they're changing the game of football with behavior science.
    Jump straight into:
    (01:27) - Get to know PFF: A football data collection and analysis firm for every single player in every single game that offers an entertainment platform.
    (08:39) - Trust in the numbers: On math-based playbook strategies versus intuition, risk aversion, and omission bias.
    (17:15) - Behavior and decisions made under pressure: What’s behind the mistakes of a quarterback and a coach?
    (24:04) - How did the analytics revolution in sports start plus why it works so differently in football.
    (28:01) - Exploring the many ways data has changed football teams’ draft and trade decisions and how that impacts their money cap.
    (34:58) - Drawing up trick plays meant to deceive the other team and how that applies to markets and real-life decisions.
    (38:37) - Home team advantage relevance: Discussing the fans’ role when it comes to predictions.
    (41:31) - What’s going to change for football in the future? Determined positions and the use of algorithms.
    Episode resources
    Connect with Eric through https://www.linkedin.com/in/eric-eager-31a2a220 (LinkedIn)
    https://www.pff.com/ (PFF)
    Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 43 min
    How Does LinkedIn Get You a Job?

    How Does LinkedIn Get You a Job?

    What is the perfect job for you? In a world with thousands of companies and millions of job seekers, what’s the most efficient way of finding your dream job? In this episode of Science of Change, our host Kristen Berman talks to Ada Yu, Director of Product Management at LinkedIn, to understand how this platform helps people and companies find the perfect match while mitigating bias, helping seekers apply for the right openings, and making the hiring processes much easier for everyone. Job sites are marketplaces that are evolving, what might have worked yesterday to help you stand out may not do the trick next year. Jump into this conversation and learn from Ada the state-of-the-art strategies for hiring and what the difficult task of applying for a job and signing a contract will look like in the near future.
    Jump straight into:
    (00:52) - Getting from search to hire: How LinkedIn helps job seekers and companies find the perfect match with present bias and stopping cues.
    (08:32) - Diversity, inclusion and equity: How LinkedIn nudges diverse applicants and recruiters towards job equity.
    (13:51) - “Open for work” and “Easy Apply”: LinkedIn’s response to the massive layout that hit during the COVID19 pandemic.
    (17:45) - Cognitive overload and verified skills: Sorting applicants and job openings to showcase them in a digestible and truthful way.
    (24:51) - Applying, stretching and handling rejection: LinkedIn’s strategies to increase your chance of getting a job that matches your skills.
    (29:46) - Reshaping the workforce: Some changes we have seen in the professional world in the last years of online recruitment.
    (34:14) - Dip a toe and step out!: Empowering seekers to identify companies committed to diversity and reaching out to new networks.
    (44:07) - The future of the job market: What is market signaling and what it’s going to take to stand out in the future.
    Episode resources
    https://www.setsail.co/wp-content/uploads/2021/11/TheScienceOfChange_Citations_LinkedIn.pdf (Additional reading and citations. )
    Connect with Ada through https://www.linkedin.com/in/adayu/ (LinkedIn)
    http://www.linkedin.com (LinkedIn)
    Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 44 min
    How Does WW Help Us Lose Weight?

    How Does WW Help Us Lose Weight?

    Americans have a complicated relationship with diets, and obesity is a global epidemic rapidly becoming the single most preventable cause of costly chronic diseases. To talk about the difficulties of weight loss and how to overcome them, our host Kristen Berman talks to Julie O’Brien, behavioral scientist and former head of Applied Behavioral Science at WW. There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to eat better and stay motivated in the very difficult path of losing weight.
    Jump straight into:
    (00:50) - How Weight Watchers fights Americans’ complicated relationship with diets: The best way to introduce new habits and break existing ones.
    (05:17) - Thinking about balance, moderation, and expectations: How to teach people awareness and build an identity around healthy habits.
    (08:51) - Micro-habit changes and making-one time decisions: What triggers people to join WW and how do they keep motivation?
    (15:52) - Some factors that make people stay longer on a diet: The highs and lows, and the challenge of tracking the path of weight loss.
    (21:11) - Set goals successfully and take action!: Figuring out your barriers and making a plan to overcome them.
    (24:07) - How does the WW point system work?: A simpler way to interpret a nutrition label to help you eat better.
    Episode resources
    https://www.setsail.co/wp-content/uploads/2021/11/TheScienceOfChange_Citations_WeightWatchers.pdf (Additional reading and citations )
    Connect with Julie through https://www.linkedin.com/in/julie-o-brien-3282531a/ (LinkedIn)
    https://www.weightwatchers.com/us/ (WW)
    Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 30 min
    Can Credit Karma Help Us Manage Our Money?

    Can Credit Karma Help Us Manage Our Money?

    Behavior Change is hard, but if there is an area even harder to master it’s personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, our host Kristen Berman talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people’s relationship with money; all leading to Credit Karma’s ultimate goal: automate our finances for us. Hop in and learn about this company’s behavioral science and its expertise in defaulting people into good financial behavior.
    Jump straight into:
    (01:10) - How much do you have in your emergency fund?: Credit Karma’s start as a savings account service.
    (10:51) - Instant Karma!: Getting people to spend money and sign up for their service with prize-linked spending.
    (16:49) - Sorting old obstacles for debit card users: Removing friction, setting new users up quickly, and adding digital options to the user experience.
    (23:13) - How paternalistic should an app be?: Helping people save money and have a great credit score.
    (27:36) - Multi-step flows vs. single page forms: What works better for Credit Karma data collection.
    (30:56) - What is your job?: How ranking by popularity can decrease time and energy spent making choices.
    (35:03) - What’s next for Credit Karma?: The future of money, FinTechs, and how to make financial products for today and tomorrow.


    Episode resources
    https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_Citations_Credit-Karma-Citations.pdf (Additional reading and citations)
    Connect with Kyle through https://twitter.com/kylethibaut?lang=es (Twitter)
    https://www.creditkarma.com/ (Credit Karma)
    Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science.
    This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).

    • 41 min

Customer Reviews

4.9 out of 5
47 Ratings

47 Ratings

Omgomgomgomghi ,

So many interesting stories, very little fluff

Love how much behind-the-scenes is shared on this podcast. Hearing about what’s worked and what hasn’t worked for other companies is gold.

Was witte ,

I am hooked

Looks under the hood of your favorite products to see how behavioral insights are tested and applied. I already have way too many behavioral shows in my podcast backlog but this has earned a spot in regular rotation.

Diego B_ ,

Upbeat and insightful

I’m a behavioral science enthusiast and an applied science behavior. I’m curious about the underlying psychology concept behind behavioral science insights but I need to connect them to practical situation to absorb the knowledge. There are lots of podcasts on behavioral science and this one is really promising. After only episode 2, I’m ready to call it my favorite. The guests bring a lot of credential and practical insight while the host pauses at relevant times to introduce underlying concepts. Not only is it interesting to listen to, it sparked ideas relevant to my own work. I usually prefer shorter podcasts but this one is worth every minute.

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