27 min

The Science of Sales Conversations with Gong’s Amit Bendov Cold Call

    • Management

Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company's bottom line?

Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company's bottom line?

27 min

More by Harvard Business Review

HBR IdeaCast
Harvard Business Review
Coaching Real Leaders
HBR Presents / Muriel Wilkins
Women at Work
Harvard Business Review
After Hours
TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee
Cold Call
HBR Presents / Brian Kenny
Dear HBR:
Harvard Business Review