The Science of Social Media Buffer

Here’s a question that puzzles most social media users …

Why do some of my posts get more views than others?

It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Create your Start Page today: Buffer.com/start

- Phill

Shownotes:


https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources
https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Cheers!

Phill 

Shownotes: 


Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management!

P.S. This description was written entirely by Buffer’s AI Assistant!

Shownotes:


Try Buffer’s AI Assistant: https://publish.buffer.com/content/new
Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/
Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/
Subscribe to our newsletter: https://buffer.com/newsletter
Join our Discord community: https://discord.gg/EgGrmX6NTu

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence.

- Phill

Shownotes:


https://savjee.be/videos/simply-explained/mastodon-and-fediverse-explained/
https://instances.social/
https://fedifinder.glitch.me/
https://joinmastodon.org/
https://buffer.com/mastodon

Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

- Phill

Shownotes:


1: https://www.cnbc.com/2022/12/13/chatgpt-is-a-new-ai-chatbot-that-can-answer-questions-and-write-essays.html
2: https://openai.com/blog/chatgpt/
3: https://twitter.com/AndrewYNg/status/1600284752258686976?ref_src=twsrc%5Etfw
4: https://buffer.com/feature-request

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective?

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae



Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description



About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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